Facebook Ads: How to Rate Evenly?
Hey Guys,
I realized we have quite an issue with evaluating specific ad performance since Facebook seems to choose your ad with the highest CTR and rotate that one instead of the others.
This is all fine if you just want clicks, but if one of your lowest CTR ads leads to a much higher conversion rate, then it's difficult to get a sample size large enough to figure out that's the one.
Does anyone have a solution to this? Ideally I'd have the ads rotate evenly but Facebook doesn't seem to have this option. Thanks.
--Dan
I realized we have quite an issue with evaluating specific ad performance since Facebook seems to choose your ad with the highest CTR and rotate that one instead of the others.
This is all fine if you just want clicks, but if one of your lowest CTR ads leads to a much higher conversion rate, then it's difficult to get a sample size large enough to figure out that's the one.
Does anyone have a solution to this? Ideally I'd have the ads rotate evenly but Facebook doesn't seem to have this option. Thanks.
--Dan