15 {{ upvoteCount | shortNum }}
15 {{ upvoteCount | shortNum }}

Heads up on selling a "blueprint" in your WSO or other package

by dbarnum
12 replies
Just a quick heads up here for people selling WSOs and other "blueprints" out there. I purchased one just now and it turned out like others I've purchased: a report.

A report is not the same thing as a blueprint. A report is a straight read-through in a textual format (usually packaged in Word or PDF files today), like a long articles or a bunch of articles together or an ebook.

A blueprint is a guide, usually of a technical drawing, documenting your program or project, like an engineering design.

With so many tools available today, you can get creative in drawing out your plans and use mind mapping software or PowerPoint slides with shapes, branching out, etc. - - the mapping out of your program or system, for example. Yes, include instructions in textual format to introduce your drawings and feature points about them, steps involved, etc. But don't include the history of all that's involved and all that report / ebook material. That's supplemental stuff if anyone wants it.

Here are neat examples (not an affils. & not my links) :

http://www.insurancemarketingrebel.c...hway-large.png

http://www.kickstartall.com/images/B...tMechanics.jpg

http://t3.gstatic.com/images?q=tbn:A...1PqbxwuoZLA_sg

http://t0.gstatic.com/images?q=tbn:A...QIO2UPMM2rz8Fo

http://t1.gstatic.com/images?q=tbn:A...MxJFb0HHplx7zA

http://t0.gstatic.com/images?q=tbn:A...v1W2FrlXfRjMiw





Type in "blueprints" in Google for tons of examples. Blueprint buyers want to walk away with a plan - -not a report on the history of something, yada, yada, yada. They want to insert their own project info into your plan - -plugging in the info --and run with your system.

Yes, a gazillion videos with it and other bonuses on PPC, etc. may be useful to some buyers. But if people order a blueprint that they want to put into action, and it's not there, well...bonus gifts aren't going to help with the disappointment.

I hope this is clear. If it's not, please speak up, and fellow Warriors, please help out to explain this, if you know what I'm talking about.

Bottom line: if you say you have a system that works, write it out. Period. Skip the bonuses, the entire history of the web and other junk involved. JUST present what you say you have, the system that works : show it. That's plenty.

Anything else is smoke after the fire is out (if it was ever lit to start with...)
#blueprint #heads #selling
  • Profile picture of the author JohnMcCabe
    I think that term finds its way into a lot of headlines because it sounds cool and a lot of other people are doing it, so it must work.

    Back when I was a working engineer, producing a product took three components.

    > An engineering drawing ('blueprint') showing how all the parts fit together.
    > A bill of materials listing everything necessary to assemble the product.
    > What we called a "routing", a detailed, step by step description of how to take the pile of parts, raw material and subassemblies in the bill of materials and turn it into the product shown in the engineering drawing.

    All three were necessary.
    {{ DiscussionBoard.errors[3308541].message }}
  • Profile picture of the author robs132
    Nice post. I think people get caught up in the copy and the "sexiness" of a blueprint without actually thinking about what it means.
    Signature
    $537.35 and 1,051 FRESH SUBSCRIBERS? Here's How...
     Solo Ads
    {{ DiscussionBoard.errors[3308546].message }}
  • Profile picture of the author jasonmorgan
    With so many tools available today, you can get creative in drawing out your plans and use mind mapping software or PowerPoint slides with shapes, branching out, etc. - - the mapping out of your program or system, for example. Yes, include instructions in textual format to introduce your drawings and feature points about them, steps involved, etc. But don't include the history of all that's involved and all that report / ebook material. That's supplemental stuff if anyone wants it.
    Now how are they supposed to do all of that when most of the content is theory or content taken from other sources?

    What would I like to see? How about This is How I Did It Blueprint plus Here Is An Example Site I Created Using The Exact Steps From My Blueprint.

    To many of those junky reports, guides and blueprints get off the hook with I have a site (but I'm not going to tell you want it is) that makes 50k a day or ranks #1 for a super competitive keyword.

    All that tells me is the author is probably full of poop. If you can't give examples or proof, I don't believe you.

    So, how about it authors? Some proof?

    And don't give me that I'm protecting my niches nonsense. If you can do it once you can do it again. If you can't, your product is crap.
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[3308590].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by jasonmorgan View Post

      What would I like to see? How about This is How I Did It Blueprint plus Here Is An Example Site I Created Using The Exact Steps From My Blueprint.

      To many of those junky reports, guides and blueprints get off the hook with I have a site (but I'm not going to tell you want it is) that makes 50k a day or ranks #1 for a super competitive keyword.

      All that tells me is the author is probably full of poop. If you can't give examples or proof, I don't believe you.
      Jason, if I dig around on my hard drive a bit, I know I can dig up a few like that. I know it, because they stick out.

      A few have even created examples purely for inclusion in the product. Odds are, it wasn't the producer's top niche, but it showed what could be done by following the instructions given.

      I can completely agree with not posting profitable sites on an open forum, especially when many have posted that it's okay to steal content.

      But if you sell a product, I think you owe buyers at least one working example.
      {{ DiscussionBoard.errors[3308635].message }}
    • Profile picture of the author Doug Wakefield
      Proof is too easily faked to mean anything. I wouldn't believe it, in many cases, even if it was real. There are some people who have sold me on the possibilities... and those are the people who have earned my money.

      As far as watching a project front to back... I know Jeremy Kelsall and Bryan Zimmerman have both done WSOs doing this exact thing in the past.

      Internet Marketers Boot Camp
      Full Frontal Article Marketing

      Couple that spring to mind from them. Slap a search up, you will find em.
      Signature
      Hot PLR Content - $1 a page, variety of topics, open to requests
      13 FREE PLR Articles
      [PLR]Done For You Email Marketing Package For Your PLR Store or Business
      {{ DiscussionBoard.errors[3308636].message }}
      • Profile picture of the author Black Hat Cat
        Banned
        Originally Posted by Clintoc View Post

        Proof is too easily faked to mean anything. I wouldn't believe it, in many cases, even if it was real. There are some people who have sold me on the possibilities... and those are the people who have earned my money.

        So, you'll believe made up possibilities, but you won't believe proof, even if it is real?

        lol.....
        {{ DiscussionBoard.errors[3308866].message }}
        • Profile picture of the author Doug Wakefield
          Too easy to fake "proof". Clickbank/Adsense/Paypal payouts are all easily faked and photoshopped.

          Point I was making was that I have to be sold other ways.
          Signature
          Hot PLR Content - $1 a page, variety of topics, open to requests
          13 FREE PLR Articles
          [PLR]Done For You Email Marketing Package For Your PLR Store or Business
          {{ DiscussionBoard.errors[3308876].message }}
          • Profile picture of the author Zachmo
            Originally Posted by Clintoc View Post

            Too easy to fake "proof". Clickbank/Adsense/Paypal payouts are all easily faked and photoshopped.

            Point I was making was that I have to be sold other ways.
            Then how can we have the list of proofs that it's fake before purchasing it
            Signature
            Wondering how to run successful Autoblogs? Lean the Simple Steps for Successful Autoblogging Riches with Mini niche sites.
            {{ DiscussionBoard.errors[3308991].message }}
            • Profile picture of the author Tsnyder
              Originally Posted by Zachmo View Post

              Then how can we have the list of proofs that it's fake before purchasing it
              Here's the deal on "proof"...

              It doesn't matter... even if it's true it doesn't mean
              you'll have the same level of success or any success at
              all doing the same thing... stop asking for it... start
              paying closer attention to more important things like...
              will this product enhance or advance something I'm
              already doing?

              Tsnyder
              Signature
              If you knew what I know you'd be doing what I do...
              {{ DiscussionBoard.errors[3309638].message }}
  • Profile picture of the author Zeus66
    I'll pick a nit here. I think most buyers comprehend that a report and a blueprint imply different things. I don't think someone buying an IM "blueprint" in any way expects a graphic representation (schematic, mind map, etc.). I think they think guide... something step-by-step and action oriented... when they read "blueprint." And they think theory or conceptual explanation of broader ideas when they read "report."

    Your point about expectations not being fulfilled just because you throw in some bonuses is 100% correct. Nothing excuses not giving people what you lead them to expect in your sales pitch.

    John
    {{ DiscussionBoard.errors[3308930].message }}
  • Profile picture of the author mikemcmillan
    What's in a name? that which we call a rose
    By any other name would smell as sweet.
    Signature

    I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
    Check it out here.

    {{ DiscussionBoard.errors[3309534].message }}
  • Profile picture of the author Dennis Gaskill
    From the American Heritage Dictionary:

    1. A contact print of a drawing or other image rendered as white lines on a blue background, especially such a print of an architectural plan or technical drawing. Also called cyanotype.

    2. A mechanical drawing produced by any of various similar photographic processes, such as one that creates blue or black lines on a white background.

    3. A detailed plan of action. See Synonyms at plan.

    4. A model or prototype.

    Another dictionary simply said this as one of the descriptions: "something intended as a guide for making something else."

    I think a report can be a blueprint based on descriptions 3 and 4, and especially considering the third description.
    Signature

    Just when you think you've got it all figured out, someone changes the rules.

    {{ DiscussionBoard.errors[3309822].message }}

Trending Topics