My site is making $500 - $1000 per month - How much is it worth?

I've bought and sold many websites, some in the millions of dollars. I can say with all sincerity that the value is only set by the potential buyer.

What one buyer could do with a website may be entirely different than what another buyer could do. For example, BuyerA could buy a website, throw it into their "machine" and crank out $XXXXX/mo cash, whereas a smaller BuyerB could only make $XXX/mo cash.

With that said, you would want to do a standard EDITBA evaluation, as well as examine your market, your competitors, basic SWOT analysis. Then examine who your potential buyer could be, and what your site could do for them. Then, on a per-buyer basis, try and assemble a natural and realistic price tag. Then summarize and average that price tag and use that as your overall opening bid price.

Unless you need cash now for rent or food im going to say you will regret flipping it. I would say you could get anything from $3000+ but you could just come up with 3 or 4 sites based on the blueprint of your current one and be earning $2k+ a month and invest those earnings..?

All businesses (websites included) are sold for a multiple of their annual earnings.

You could expect 1.2 to maybe 3x tops.

Of course the site is worth only what the buyer is willing to pay, and of course someone might be able to leverage the site in a way you can't in order to make way more money (so that person might be willing to pay 4x or 6x).

But here is the deal - even if there is someone willing to pay 10x or 20x, if the next nearest offer is 3x, then you'll probably get just over 3x.

I'd say $2,000-3,000 but you never really know. You could quadruple that. I've seen sites that make $1k a month sell for $10k. Although I've also seen sites that make a few thousand sell for exactly what they make a month.

It's a tough game to play but play it right and you will always AT LEAST profit.

My real advice would be to create several of those sites and keep them for a while. That way you'll end up making let's say $5k a month from your sites alone.

Once they gain some age they will DEFINITELY sell for 3 or more times what you are making from them.

I would say it depends on the niche if its evergreen and if the site can maintain that income with no further work.

If the site is a passive money tree I would say at-least 10k easily.

I've seen similar sites on flippa selling for 1,000-6,000.

I think 2K-3K is a reasonable assumption. I would "plan" on making that much. if you need more than 2K than I would just duplicate the sites in another niche, rinse and repeat.

Keep it for one year, your asking price would be dependent on how much detail you provide to potential buyers. The fact that you make 500-$1000 is great. However, if there's proof, you could rake in 5000-7k with no question asked.

There's a couple of questions that I've found determine the price you can sell a site for on Flippa or here at the "Complete Sites For Sale" section (which is better than Flippa in many ways).

The old 10 - 12 times monthly earnings usually only applies if the site has been running for 10 - 12 months or more. If not, the price tends to naturally find its way to: months running X average monthly income.

So if your average across the four months is $500 - $1000 I'd expect around $2000 - $4000.

The other major factor is how much time is required. If a site is on complete autopilot the amount you can get for it can as much as double.

And monetization methods are another big one. People seem to go bananas for AdSense revenue even if it's only small. ClickBank revenue goes well too, so if that's where your Ebook sales are coming from you're in good form.

Bottom line, yes I think you could raise enough from a sale at this point to make it worth your while and help you kickstart your new venture. You can always set a reserve or sell here at the WF on your own terms so nothing ventured nothing gained.

Personally, I'd say not to sell that site. If it's making $500/month already, then just be patient with you "bigger venture." It's best to just save those revenues from your current site so you could invest in that future project later on.

But, if you feel the need of flipping it anyway, I'd say it could get anywhere $3000 - $5000 on Flippa.

If your site makes $500-$1,000 a month (net) and produces this income with minimal maintenance and promotion, then I think it'd be safe to expect somewhere in the range of 5X - 10X monthly revenue.

How much additional work and expenses are needed for your site to produce this stated revenue?

If there's very little that's required, then I think you seriously need to consider whether it'd be wise selling the site now for a one-time payment of cash, as opposed to just holding on to it this coming year and generating the income basically on autopilot.

Paul

If as some people above claim, sites earning $1k a month sell for as little as $2-$3k...I may just go on a shopping spree.

I am guessing there is more to it than there first appears.

For example, a site that makes $1k a month with no effort - MUST - be worth at least $6k, or more, unless it is built on quick-sand.

On the other hand, If it involves doing a 9-5 grind, I would see it as a liability instead of an asset, purely because your hourly rate would work out so far below minimum wage.

Well, I'm no site flipping genius, but I have flipped around 10 sites. I think it definitely depends on the business model and how much work the site requires. If it's a complete autopilot or very minimal maintence site (couple hours per month), then you can expect a lot more. Let it age and earn that autopilot income, and you soldify that fact.

The only thing here is that the site is only 4 months old. While it's great that it's generating as much income as it is, I think that the age could be a factor in getting the most out of it overall. IMO, I would just hold onto the site. Sounds like it doesn't involve a whole lot of work, so why not hold it and let the income continue to flow in hands free?

Anyway, that's just my 2 cents. Good luck!

Average of 6 months revenue, also depends on your niche (whether its something which will decay quick)

I get an average of about 18-22 months worth of income for my niche sites that I flip.

as you said that your site is just 4 months old so its really not very easy to get much organic traffic to your site...i believe adword or other advertising services might be contributing in your earning potential....so i would suggest you to wait for about six more months and then sell your site...you can get a bigger amount then...

Hi Nikki,

1. What type of website is it?
2. How long does it take to maintain each week/month?
3. How much does it cost to promote?

There are some wildly different answers on here, and I think it is safe to assume the reason is because without an idea of your websites particulars, we are just mentally substituting in our own websites.

This thread is certainly interesting, but without the questions above answered, other people's sale prices aren't telling us the full-story.

Cheers,
Colin Palfrey

I have seen people claim a realistic figure is 3-6 months income, and others say that's crazy and a realistic figure is 1-3 years income, so I don't know.

Considering it's only been around for 4 months, though, I'd say 6 months income would be a good starting point. Or even just an even $5K. If you wanted to sell it for sure, or very likely sell it, I'd look at those kinds of figures.

probably you can sell the site for about 4K if it earns more than 500$ a month.

Can't you scale the model of the site and create several more?

Thanks for all your responses.
The majority of people think I should keep the site and build replica sites.

I was hoping to get higher valuations when it came to Flippa but I guess since my site is only 4 months old it won't bring in a higher value at auction.

I will try to build a network of sites following the same blueprint as this one and hold on to them for longer.
I am not desperate for the cash and can put my new venture on hold for a few months until I have the cash.

Thanks again for all your responses.

There are far too many factors to take into consideration, which makes it difficult to answer.

I have a friend who recently sold a website 400 pages in size. All content was hand-written (by my brother, actually ), and although it was informative and useful, it definitely didn't win any awards.

Since he'd put little-to-no effort into backlinking the site, he was only making a couple of hundred GBP per month - yet he sold it for about £6,500 GBP, I believe.

To the buyer, this price was justified not based on the site's current monthly earnings, but the potential they'd assessed it to have, and the cost of having all that content written ... which I believe was over half the final selling price.

Even taking all of the above into consideration, I personally wouldn't have paid all that money for this site, because backlinking all those pages, recouping my investment and turning some decent profit would've taken me forever.

The real buyer obviously didn't feel that way.

Pricing-up a website for sale is very difficult. Maybe it's better to disclose as much information about it (PR, amount of content, outgoings, turnover/profit, niche/market, traffic-levels, etc) as possible, and let potential buyers make offers according to what they feel it's worth and are prepared to pay?

The only way to find out is actually try to sell it and see what buyers willing to pay.