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List Building VS Effective List Building

by rcritchett
18 replies
I think there are two kinds of list building.

There is the list building that allows you to collect people's email addresses that want to give you their email addresses.

And there is the list building that makes people feel like.. "ok, because I have to give you my email address, I will," and then they just unsubscribe when they get the "report" or whatever.

Obviously, we want people to be WANT to be a part of our list right? Then, when they're on our lists, we want them to stay on our lists right?

I hear you all saying "yes Ryan," you all have wonderful voices.

LOL

So, how does this work? I'll take a crack at it:
  1. Use less Gimmick Looking text - People aren't into carnival people
  2. Do this thing called "connecting with humans." Be vulnerable and talk about something personal to you on a sales page.
  3. Be design conscious. A good blog or website design goes a long way. My list goes nuts because of a design of an upcoming report (plus it's quality stuff).
  4. Welcome people individually. Besides Aweber sending your auto messages, and then the follow up messages, it wouldn't hurt you to then send a personal thank you message at some point.
  5. Social Proof. Get people knowing who you are and better yet, get them trusting you. If other people trust your stuff, people will want to opt in.
  6. Get out there in the social web a bit more. The more people see your Net Face, the easier it will be to get opt ins. Again, rapport is king in this situation.


This helps me.
#building #effective #list
  • Profile picture of the author K_tir
    Thank for sharing Ryan!
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    • Profile picture of the author rcritchett
      Originally Posted by K_tir View Post

      Thank for sharing Ryan!

      Sure. Thanks for reading, and commenting!
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  • Profile picture of the author NateRivers
    Good insight. Design is super important, as well as writing as if you're speaking to a friend.
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    • Profile picture of the author rcritchett
      Originally Posted by NateRivers View Post

      Good insight. Design is super important, as well as writing as if you're speaking to a friend.
      I like that, "writing as if you're speaking to a friend." Nice.

      Thanks for commenting.
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      • Profile picture of the author Mike Parkin
        Nice post - If you treat someone like a number they wont give you the time of day.
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        • Profile picture of the author rcritchett
          Originally Posted by Mike Parkin View Post

          Nice post - If you treat someone like a number they wont give you the time of day.
          Definitely - It's hard to think like this when your mission is to SELL and make things happen, but this is what keeps people in your group, actually wanting to be there.

          Thanks for commenting.
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          • Profile picture of the author ADG
            People should treat list building not only as invaluable asset but as a relationship builder. You should be trying to help someone with the information you provide. These people could be with you a short time(if treated badly) or a long time(if treated like you would want to be treated).
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            • Profile picture of the author rcritchett
              Originally Posted by ADG View Post

              People should treat list building not only as invaluable asset but as a relationship builder. You should be trying to help someone with the information you provide. These people could be with you a short time(if treated badly) or a long time(if treated like you would want to be treated).
              Well put, thanks for commenting ADG!
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              • Profile picture of the author oziozi
                Hi Ryan
                You have raised some very valid points here. It is really important to firstly offer to assist people with good free content to build a relationship as previously mentioned. Another great tool to do this with is video - one of the best users of this is Tiffany Dow. Tiffany makes one feel part of her family - including her dog and all - making her extremely approachable,human and helpful to all her subscribers - and her list must be huge! Just some thoughts on this subject and thanks for sharing.
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        • Profile picture of the author Michael Shook
          Looking like you know what you are doing as opposed to putting up a giant neon blinking optin form attracts people who that kind of design appeals to.

          That sounds kind of silly, but what I mean is, the person who is going to be attracted to a giant neon optin form is looking for a different experience thant the person who responds to a profesional looking design.

          Not just in optin forms but in site design as well. I personally prefer clean, relatively uncluttered design, but I suspect that many folks would respond to a cluttered, competitive design like the Yahoo front page, or those blinking arrow laden websafe optin forms that get given away at giveaway events. But they would be expecting a different kind of web experience.

          I do have some javascript buttons, but the design is really subtle.

          I do think that actually feeling connected with someone is really important. I think that was the idea of the web in the first place, to connect and share ideas. I always thought was kind of cool.
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          • Profile picture of the author rcritchett
            Originally Posted by JMichaelZ View Post

            Looking like you know what you are doing as opposed to putting up a giant neon blinking optin form attracts people who that kind of design appeals to.

            That sounds kind of silly, but what I mean is, the person who is going to be attracted to a giant neon optin form is looking for a different experience thant the person who responds to a profesional looking design.

            Not just in optin forms but in site design as well. I personally prefer clean, relatively uncluttered design, but I suspect that many folks would respond to a cluttered, competitive design like the Yahoo front page, or those blinking arrow laden websafe optin forms that get given away at giveaway events. But they would be expecting a different kind of web experience.

            I do have some javascript buttons, but the design is really subtle.

            I do think that actually feeling connected with someone is really important. I think that was the idea of the web in the first place, to connect and share ideas. I always thought was kind of cool.
            Well written reply my friend! I'm with you. There are so many variables and you're right, different people will want different experiences.

            That last part, about connection on the web and it being the idea.. totally agree.
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  • Profile picture of the author Big Al
    I know a couple of list builders who put a video up just introducing themselves after the opt-in. I've not done this - so I don't have ANY results : ) - but I always thought it might be a good thing.

    Especially in non-IM niches. A short clip that shows them you're a real person, what they can expect from you and how your can help them.
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    • Profile picture of the author iansinfo
      Your list is the goldmine in your business and needs to be treated that way. People like to be treated as humans and one of the best ways I have found to build a good solid list is to grow your list from the referals of satisfied customers.
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  • Profile picture of the author RichMag
    Hey Ryan,
    I've followed you on a few "list" post and I think all of your post are great. I think we are both from the same mold as far as how to treat your list.

    I have made a few info products, income producing websites, as well as some offline stuff and without a doubt, my #1 business asset is my list. Even more than my computer (I can email my list from the library for free if need be).

    If more people would followed your advice, us IMer's would be labeled as SPAM artists.

    Great post again,

    Rich
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  • Profile picture of the author Slickest
    Another quick tip - don't leave your message flat .. always expect an action or a response to to it. Ask them questions - allow them to 'help' you as well. "Do you know anyone that is down on their luck and would benefit from this ..... " Most people (NOT ME!) enjoy being told what to do, they just want you to hold their hand while they're doing it!
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  • Profile picture of the author ann1986
    This is a good read. There are times that people is are not interested right now and might be interested in the future so getting their emails early will really be good too.
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  • Profile picture of the author cashmagnet
    I think its a case of wanting to get as many eyeballs on your emails as possible in the change they may buy, but sticking to high point of interest always out weighs forced or pushy opt in.
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