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What Makes You Opt In?

by Jeremy Barker
20 replies
I have a thought that I think will get some very good information out on this great forum.

The discussion question being:

What makes you opt in to any type of landing page?

I know people are different and have different ideals but what sparks interest in your mind about any subject to opt in to a list?



I am interested to see the results.
#makes #marketing #opt #opt in
  • Profile picture of the author Marketing Cheetah
    the free product download page
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  • Profile picture of the author WillR
    It's usually the words that will sell me. The page also has to be simple and neat. But a good set of strong bullet points will definitely push my buttons and get me over the line.
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    • Profile picture of the author bradlean
      some said used aweber, but if your in a tight budget try to use freeautobot absolutely free.

      Money is in the list!
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  • Profile picture of the author InternetSuccess001
    Something that actually adds value.

    Nowadays I tend to use a throwaway address, simply because a lot of opt-in pages are nothing more than sales pitches for (poor quality) products, where generally speaking the writer has no idea what they are talking about and/or hasn't even tested the product. I.e., fake product review sites (rather, a site with product reviews, but its obvious the owner is just 'pushing' products), or get-rich-quick-no-work-just-buy-my-xxx-system-and-you-are-set-for-life type sites.

    However, if the owner of the site actually sounds like they know what they are talking about, it seems like the product they are providing actually has value, then not only do they get my *real* e-mail, but I will most likely read what they have to say.

    John
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  • Profile picture of the author AndreVas
    Nothing. No matter how good the words are, I won't optin.

    Because...

    I know historically: This guy wants my details to later email me. And I'm busy, and couldn't care less about his stuff.

    Which means that if I can't download his report without opting in, I'll sacrifice missing out on the information just so that I don't go through the pain of typing my name/email on the keyboard (LOT OF WORK!).

    Why is it LOT OF WORK?

    Because at this point with ZERO relationship between me and the author, I have ZERO motivation (converted into laziness to follow through his optin) to follow even a small favor.

    --

    What you read above was a detailed process going through many peoples minds who're unable to describe it in words.

    --

    In summary: Have it openly downloadable. Who the hell you think you are to be worthy of wasting my time of asking for my details. You are dust to me - even if you've been on every TV program in the country talking about peoples successes from using it. (Once again - how people think - how I think).

    Then ***IF*** I happen to have the time to read it, IF I like your information in your report... I'll want to visit your site and see what you have to sell.

    And the chance of me buying is 50/50 at this point. But chance of me opting in to your newsletter is a LOT HIGHER then it was before I read your openly available downloadable report.

    Because now I have motivation because I have a small unconscious relationship with you. And I'm consciously unaware of this.

    See how it works!

    That's the type of thinking you're up against in todays skeptical 21st Century of over-promises and under-deliveries. Where everyone has an automatic MBA in advertising because they've seen all sorts of advertising/offers so many times throughout their lifes and days and are immune to everything and anything. :-)
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    • Profile picture of the author DawnMarie
      Split tests confirm - ask only for the email address - NOT the name - and you'll get a higher conversion rate. First, people like to give as little info as possible. Second, people like to do as little work as possible. By asking only for email address, you've cut their 'work' in half and increased your opt-ins by 10-20%.

      What about losing your ability to personalize emails? Emails with the recipient's name in the subject line meant something 10 years ago - but they don't mean much today. Especially when people keep getting emails that say something like, "Hey, {first-name} have I got something for you!" (I get these from "gurus," and I bet you do, too.)

      People aren't dummies, they know you're not sending out each email by hand, so any advantage personal emails used to have is just about gone these days.

      But don't just take my word for it, always test things out for yourself - both the squeeze page and the personalized emails. Yours could be the exception to the rule.

      And if you REALLY want to know what works best, capture emails with and without the first name, then track sales made in subsequent emails sent, and calculate if it's better to have more subscribers to send offers to, or fewer subscribers but personalized emails.

      Yes, I lot of work. But worth it if you're serious.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by dawnday View Post

        Split tests confirm - ask only for the email address - NOT the name - and you'll get a higher conversion rate.
        How nice to find someone other than myself making this point, for once! It's unquestionably right.

        Originally Posted by dawnday View Post

        And if you REALLY want to know what works best, capture emails with and without the first name, then track sales made in subsequent emails sent, and calculate if it's better to have more subscribers to send offers to, or fewer subscribers but personalized emails.
        Absolutely.

        It's something very few marketers do, I think. And I strongly suspect that that's because so many people imagine (without ever testing it) that "being able to use their list-members' first names in correspondence with them confers some sort of advantage". An interesting assumption, but not one borne out by any testing results that I've ever done, or seen, though I do know (from asking them) that many people on my lists find it a negative, when marketers do that.

        I'm very happy asking for just their email address, myself. I make more money that way. And, interestingly, the people who disagree about it seem always to be people who haven't tested it for themselves.
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  • Profile picture of the author Gary Pettit
    Something interesting that isn't over hyped and includes a free download
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  • Profile picture of the author Bruce Smith
    I will not be interested on how good and enticing words in the opt in box but as long as its free and the information he offers is what I'm looking for.
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  • Profile picture of the author Rod Cortez
    A targeted message to my targeted need.
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    - Jim Rohn
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  • Profile picture of the author JohnCalvinII
    If what you're offering looks like it may be useful to me, and your site looks like you might know what you're talking about, I'll opt in to check it out. If you ask for my name I'll probably give you a false one and I'll use a throw away email at the same time.

    If you deliver on what you promised, meaning good information I can use, not just a sales letter, I may go back and opt in with my real information.
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  • Profile picture of the author Markus Mar
    This may sound old, but only it's because it's effective, ready?

    An extremely enticing copy (including offer of course) on the squeeze page (or opt-in form).
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    • Profile picture of the author Nightowl John
      I only opt in if I have been following that person for some time and I've grown to trust and respect them quite a bit. (Sounds like a relationship, doesn't it?) I may opt in if someone I REALLY trust recommends it, but not usually.

      Otherwise, opt in pop-ups right when I get to a site, especially if I've clicked a "read this great article on my blog" link, serve nothing more than to annoy me and usually cause me to not even read "this great article."
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  • Profile picture of the author werna klue
    If the offer is free and of any interest to me then I'll opt-in. There need to be some value attached to what they offer.
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  • Profile picture of the author schttrj
    Originally Posted by Jeremy Barker View Post

    I have a thought that I think will get some very good information out on this great forum.

    The discussion question being:

    What makes you opt in to any type of landing page?

    I know people are different and have different ideals but what sparks interest in your mind about any subject to opt in to a list?

    I am interested to see the results.
    Something that I have been LOOKING FOR!
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  • Profile picture of the author wendymay1
    A free ebook, free video training...Useful information that I'm looking for to boost my list.
    Tons of resources for that extra knowledge.
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  • Profile picture of the author GaryBurke
    Okay, I am searching for information on a certain subject and click on a link in the search results and am directed to a webpage.
    The page might only be a squeeze page but if the bullet points give me some of the info I am searching for then I will more than likely optin to get more information but only 1st name and email and should get some very over value "FREE" info or at most very cheap valueable information but if I am bombarded with offer after offer and under value and high priced I will opt out as quick as I opted in
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  • Profile picture of the author Andrea Wilson
    It should be a professional looking landing page. I remember seeing rubbish landing pages before and as expected, so does their product! I usually opt-in for blogging related products.

    Andrea
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  • Profile picture of the author Daniel Deegan
    These days you pretty much have to "kill me with content" BEFORE you ask for the optin and in most cases by that time I'm looking for ways to optin to your list my self cause I want more content from you.

    Brent Hall was great at this. People would literally hunt down ways to get on his list...funny stuff. I think Kern use to be like this as well.
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