How Lindsay Lohan is like Internet Marketing

13 years ago

How Lindsay Lohan is like... should be my next girlfriend

I've found that a lot of my clients are setting themselves up to fail. I can only build the site for them, but then they get the backlinks themselves and they're going about it with the wrong mindset. They're pleased with the site but then they say things like "I hope it ranks" or "I hope I can get it to rank".

Why aren't you offering a follow-up service for that? Hello, money, you're leaving it on the table.

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AFI

13 years ago

Originally Posted by jasonmorgan

How Lindsay Lohan is like... should be my next girlfriend

Why aren't you offering a follow-up service for that? Hello, money, you're leaving it on the table.

Not enough hours in the day, my friend.

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Richard Van 13 years ago

Originally Posted by AFI

Not enough hours in the day, my friend.

Outsource it?
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Gary King

13 years ago

Originally Posted by AFI

Not enough hours in the day, my friend.

Perhaps, but consider this.

You have a paying customer.

They are likely going to fail.

They will end up blaming YOU, because the vast majority of folks won't point the finger at themselves.

You likely won't get to work for them again.

Meanwhile, you are winning over new clients, but the cycle will repeat.

It's always harder to win a new client than to re-sell a happy existing one.

Just a thought.

All success,

Gary

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HiAbby

13 years ago

Originally Posted by Gary King

Perhaps, but consider this.

You have a paying customer.

They are likely going to fail.

They will end up blaming YOU, because the vast majority of folks won't point the finger at themselves.

You likely won't get to work for them again.

Meanwhile, you are winning over new clients, but the cycle will repeat.

It's always harder to win a new client than to re-sell a happy existing one.

Just a thought.

All success,

Gary

Oh so true!

One thing that I wish more marketers would realize is that you shouldn't look at a customer as just one sale. You have to view them as an ongoing source of income!

A customer is worth way more than just one sale. Think about how many products and services you can sell to a happy customer over a lifetime!

I have a theory that one of the main reasons IM gets such a bad wrap (aside from the obvious scams and bs artists) is that a lot of IMers don't see customers. They see sales.

Good customer relations can be the difference between a few short bursts of money and a lifetime of ongoing profits.

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Gary King

13 years ago

Originally Posted by HiAbby

Oh so true!

One thing that I wish more marketers would realize is that you shouldn't look at a customer as just one sale. You have to view them as an ongoing source of income!

A customer is worth way more than just one sale. Think about how many products and services you can sell to a happy customer over a lifetime!

I have a theory that one of the main reasons IM gets such a bad wrap (aside from the obvious scams and bs artists) is that a lot of IMers don't see customers. They see sales.

Good customer relations can be the difference between a few short bursts of money and a lifetime of ongoing profits.

You can do it the other way too, it just seems like running in circles to me - you're continually churning to get new blood only to repeat it all over again...

I do have to agree with you as well - it scales so much better in my efforts to build and build vs churn.

To each their own but I enjoy getting payments from existing customers over and over.

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AFI

13 years ago

This is very true but as if right now I'm sitting on about 45 sites that need to be built. I DO offer them suggestions about back linking and have on occasion given out the name of my ODesk guy. I really wish I could help them promote their sites but my backlog is so big just to build the sites alone.

Maybe I should offer some sort of PDF to my clients about how to get traffic. hmmm..

Originally Posted by Gary King

Perhaps, but consider this.

You have a paying customer.

They are likely going to fail.

They will end up blaming YOU, because the vast majority of folks won't point the finger at themselves.

You likely won't get to work for them again.

Meanwhile, you are winning over new clients, but the cycle will repeat.

It's always harder to win a new client than to re-sell a happy existing one.

Just a thought.

All success,

Gary

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Gary King

13 years ago

Originally Posted by AFI

This is very true but as if right now I'm sitting on about 45 sites that need to be built. I DO offer them suggestions about back linking and have on occasion given out the name of my ODesk guy. I really wish I could help them promote their sites but my backlog is so big just to build the sites alone.

Maybe I should offer some sort of PDF to my clients about how to get traffic. hmmm..

Well, it's great that you've got plenty of work, and I'm not trying to tell you how to run your business, it just seems that bundling that as a service would be a nice addition - one that would help them succeed and one that you could charge additional money for.

If you have an oDesk guy that you trust enough to have your clients directly contact him, why not sell the service to your clients and outsource it to him? You clearly trust him.

Just some thoughts on using leverage and helping the clients.

Have a great day.

Gary

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Charlotte Jay 13 years ago

Originally Posted by jasonmorgan

How Lindsay Lohan is like... should be my next girlfriend

Have you seen a picture of her lately? God, she looks awful. She is one hot mess that girl.

And AFI, I hear you about not having enough hours in the day. I would love to be superhuman and have 4 hands
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Nick Jolin 13 years ago

Why aren't you offering a follow-up service for that? Hello, money, you're leaving it on the table.

I agree, your post headline sure grabbed me, perfect lead in to some sales - even right in this thread!
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thatguy

13 years ago

if Linday Lohan was really like IM, she'd have hundreds of young guys attempting to have a go on her.....wait a minute

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Bozigian 13 years ago

She needs to go to prison.
if she does, i bet she wont come out the same.
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Steven Miranda

13 years ago

She is a downhill mess... I just think she has given up....

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Bozigian 13 years ago

i feel sorry for her.

she doesnt have to work in life to have money
she doesnt know how to do anything right in life
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- Richard Van 13 years ago
  
  Originally Posted by Bozigian
  
  i feel sorry for her.
  
  she doesnt have to work in life to have money
  
  Yes, isn't it dreadful. Poor, poor Lindsay. :rolleyes:
  
  Thanks
  
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  Wibble, bark, my old man's a mushroom etc...
  
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Rikki_Fawkes

13 years ago

I used to think she did it for attention. But if she's stealing, that attention's not making her much money, so maybe she is just messed up.

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Landis

13 years ago

Great minds discuss ideas, average minds discuss events, small minds discuss people. ~Eleanor Roosevelt

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VanessaB

13 years ago

Originally Posted by jasonmorgan

How Lindsay Lohan is like... should be my next girlfriend

Why aren't you offering a follow-up service for that? Hello, money, you're leaving it on the table.

Originally Posted by AFI

Not enough hours in the day, my friend.

Originally Posted by Richard Van

Outsource it?

Originally Posted by Gary King

Perhaps, but consider this.

You have a paying customer.

They are likely going to fail.

They will end up blaming YOU, because the vast majority of folks won't point the finger at themselves.

You likely won't get to work for them again.

Meanwhile, you are winning over new clients, but the cycle will repeat.

It's always harder to win a new client than to re-sell a happy existing one.

Just a thought.

All success,

Gary

Originally Posted by HiAbby

Oh so true!

One thing that I wish more marketers would realize is that you shouldn't look at a customer as just one sale. You have to view them as an ongoing source of income!

A customer is worth way more than just one sale. Think about how many products and services you can sell to a happy customer over a lifetime!

I have a theory that one of the main reasons IM gets such a bad wrap (aside from the obvious scams and bs artists) is that a lot of IMers don't see customers. They see sales.

Good customer relations can be the difference between a few short bursts of money and a lifetime of ongoing profits.

Originally Posted by Gary King

You can do it the other way too, it just seems like running in circles to me - you're continually churning to get new blood only to repeat it all over again...

I do have to agree with you as well - it scales so much better in my efforts to build and build vs churn.

To each their own but I enjoy getting payments from existing customers over and over.

Find someone who has the hours/product/service and JV (WF, JV Forum)
Find an affiliate product and upsell to that- (RapBank and Clickbank)
Use a resell rights product/software (Tradebit)
*Have it developed (rentacoder)

You don't have to be the creator/provider of the upsell. You just have to affiliate with it one way or another.

-Dani

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