New UK Powers to vet online ads could finally end false claims online

I see your point and it's fair and understandable, however the wider implications are profound if in principle they're saying you can't really 'hype' anything up. Capitalism itself is based on people buying things they neither need nor want, but merely because they've been sold to. The only thing anyone needs is food, water and shelter. Everything else can really be seen as junk but we live in a world where people want to make money and sell their products.

Take coca cola for example. One of the biggest success stories of the past 100 years. The principle of this ruling is that if coca cola don't tell me that I'm buying sugary water that will rot my teeth and can cause weight gain and diabetes then they're breaking the law? Plenty of people have indeed become diabetic or lost teeth cos of drinking too much coke so are they misleading consumers by not telling them about this? Every product under the sun needs to hyped and oversold. This ruling could effectively bring down the entire weight loss industry but of course it won't cos it's a typical kneejerk over the top reaction by some tiresome British administrators who have nothing else better to do other than meddle in unenforcable laws.

The country that gave the world trade and capitalism is just a joke and every effort seems to get made to strangle enterprise with this endless petty meddling. In 10 years time the UK will be ghost nation languishing outside the G8 and probably won't make the top 30 in any international index of living standards because everyone with half a brain will have long gone. I would urge anyone to get out of this vile little land while they can and go off to australia, singapore, hong kong or china. This little island is done.