5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

Articles That Don't Get Opened Don't Make Money

by tpw
4 replies
What is the one most important element of your article marketing?

An article title that convinces a reader to open the article.

All other article marketing tips are pointless, if the article doesn't get opened and read by a human.

Rather than for me to tell you how to create your article titles, let's do a little test.

Think about the articles that you have opened and read in the last few days...

What article titles got your attention, and why did you open them?

Let's see if we can teach one another how to get our articles opened and read by the people in our target audience.
#article marketing #articles #make #money #opened #titles
  • Profile picture of the author Karan Goel
    The 10 Best Free Applications for Windows
    http://ezinearticles.com/?The-10-Bes...ows&id=5860230

    Nothing great about the article, or the title. I was just randomly researching (yes..) for my next blog post.!

    Karan
    Signature
    Penalty Safe, Long Term, 100% Whitehat Backlinks
    Love your site? Then check out SafeSpokes!
    ~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_~_
    karan996@irchiver.com karan997@irchiver.com
    {{ DiscussionBoard.errors[3356188].message }}
  • Profile picture of the author ExRat
    Hi tpw,

    Didn't we have this same discussion recently?

    What is the one most important element of your article marketing?

    An article title that convinces a reader to open the article.

    All other article marketing tips are pointless, if the article doesn't get opened and read by a human.
    You seem to be making a faulty assumption here.

    What about if I have a problem and my solution is to google 'both my parents snore' and I then look at the results and end up on this page -

    link

    Or what about if I have a problem and my solution is to google 'pc assaulted with pop-ups' and I then look at the results and end up on this page -

    link

    Take a look at what google is showing in it's SERPs results. Do you see the article title in there at all?

    Are you sure that all other article marketing tips are pointless?

    Let's see if we can teach one another how to get our articles opened and read by the people in our target audience.
    I could legitimately say in response to this - make sure that you concentrate on ALL aspects of how people find and open your articles, not just the title - because it's clear that sometimes the title doesn't play any part at all in the process.

    Therefore, make sure that multiple phrases that your intended audience might be searching for are sprinkled throughout the article.
    Signature


    Roger Davis
    {{ DiscussionBoard.errors[3356191].message }}
    • Profile picture of the author tpw
      Originally Posted by ExRat View Post

      You seem to be making a faulty assumption here.

      Take a look at what google is showing in it's SERPs results. Do you see the article title in there at all?

      Are you sure that all other article marketing tips are pointless?

      I could legitimately say in response to this - make sure that you concentrate on ALL aspects of how people find and open your articles, not just the title - because it's clear that sometimes the title doesn't play any part at all in the process.

      Therefore, make sure that multiple phrases that your intended audience might be searching for are sprinkled throughout the article.

      In both examples you have highlighted, the title of the article is shown in the SERPs. It is the visible link at the top of the search listing.

      Neither article shown matched the keywords queried, and the description validated the relationship between the queried keywords and the particular article.

      Your first article does demonstrate that the article title without the description may prove less than ideal results, in that the title failed to attract the click on its own.

      If the first example had a better title on the article, it could have driven more clicks.

      In the second example, the title of the article was stronger than the description. Without the title, that article may never get the click.

      If you are seeking your article traffic ONLY from the search engines, your title and description rule the day, in almost equal measures.

      When browsing the lists of articles inside EZA and some other sites, you have a title and description available to influence someone to visit the article.

      In other websites, in RSS feeds and most social media sites, you only have the title at your disposal to convince the reader to visit your article.

      I will concede that in some cases, an article title stands in unison with an article description.

      But I stand unwavering that in some advertising channels, you get one shot to make a good first impression -- through the article title alone.

      And I stand firm in the idea that an article that does not get opened does not make money.


      My assumptions are not faulty. My assumptions entertain the idea of appealing to the lowest common denominator.

      Yes in some cases, you also get a description to get the click, but in other cases, your article title is your only shot at fame and fortune.
      Signature
      Bill Platt, Oklahoma USA, PlattPublishing.com
      Publish Coloring Books for Profit (WSOTD 7-30-2015)
      {{ DiscussionBoard.errors[3357981].message }}
      • Profile picture of the author ExRat
        Hi tpw,

        You're right about the title showing in there - I'm not sure why I said 'do you see the title in there?' (duh! ) I meant something else, but it came out wrong - but my point was that (in my opinion) most people are finding these articles via the SERPs. As I demonstrated, if someone searches for a phrase contained within the body of the article which isn't contained within the title, they will still find the article and the title will play no meaningful part in the process.

        This led me to answer your question -

        Let's see if we can teach one another how to get our articles opened and read by the people in our target audience.
        With -

        make sure that you concentrate on ALL aspects of how people find and open your articles, not just the title - because it's clear that sometimes the title doesn't play any part at all in the process.

        Therefore, make sure that multiple phrases that your intended audience might be searching for are sprinkled throughout the article.
        Signature


        Roger Davis
        {{ DiscussionBoard.errors[3358195].message }}

Trending Topics