How To Test & Measure Paper Ads

Andrei Rotariu · 12-04-2008, 05:09 AM

HI

Im about to setup a campaign as an affiliate for a "recession proof" product and was thinking of advertising it in my cities major newspaper considering most people will be effected i want to reach them all, not just net junkies.

Because i will be using my own domain which i plan to 'point' back to the merchants site, im not sure as to how i can track and measure my ads...?

Im seriously stumped on this one. The only thing i can think of so far is to start the ad for a week then stop it the following week and watch what happens to my direct hits

Any suggestions would be RAD

Andrei Rotariu · 12-04-2008, 01:42 PM

After sleeping on it, i founf out that the only other thing i can do is to use 2 domains...? Any thoughts?

Quote:

Originally Posted by GoinDeep

HI

Im about to setup a campaign as an affiliate for a "recession proof" product and was thinking of advertising it in my cities major newspaper considering most people will be effected i want to reach them all, not just net junkies.

Because i will be using my own domain which i plan to 'point' back to the merchants site, im not sure as to how i can track and measure my ads...?

Im seriously stumped on this one. The only thing i can think of so far is to start the ad for a week then stop it the following week and watch what happens to my direct hits

Any suggestions would be RAD

JohnMcCabe · 12-04-2008, 02:30 PM

If you watch the URLs flashing by on TV, more and more of them have tracking codes on them. You'll see www.ProductName.com/tv, for example. Enter that in your browser, and you get redirected to the home page (or wherever they want you to land).

Just set up a subfolder on your domain, name it after your tracking word, and put your redirect code on the index page you put in that folder. That way, your stats program picks up the hit.

Another option is to download a copy of ProLinkz and use that:

About | ProLinkz.com (Free, no aff.)

Since you're using a non-clickable link in your ad, try to make your tracking code a short, memorable real word.

12-04-2008, 05:09 AM	#1
Andrei Rotariu Mmmm Mud Crabs War Room Member Join Date: Aug 2008 Location: Melbourne, Australia Posts: 1,479 Thanks: 296 Thanked 137 Times in 100 Posts Social Networking Contact Info	How To Test & Measure Paper Ads HI Im about to setup a campaign as an affiliate for a "recession proof" product and was thinking of advertising it in my cities major newspaper considering most people will be effected i want to reach them all, not just net junkies. Because i will be using my own domain which i plan to 'point' back to the merchants site, im not sure as to how i can track and measure my ads...? Im seriously stumped on this one. The only thing i can think of so far is to start the ad for a week then stop it the following week and watch what happens to my direct hits Any suggestions would be RAD

12-04-2008, 02:30 PM	#3
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 7,592 Thanks: 2,673 Thanked 4,336 Times in 2,373 Posts Social Networking	Re: How To Test & Measure Paper Ads If you watch the URLs flashing by on TV, more and more of them have tracking codes on them. You'll see www.ProductName.com/tv, for example. Enter that in your browser, and you get redirected to the home page (or wherever they want you to land). Just set up a subfolder on your domain, name it after your tracking word, and put your redirect code on the index page you put in that folder. That way, your stats program picks up the hit. Another option is to download a copy of ProLinkz and use that: About \| ProLinkz.com (Free, no aff.) Since you're using a non-clickable link in your ad, try to make your tracking code a short, memorable real word.
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