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Page Structure for Highest Conversions

by halmo
8 replies
Hello Warriors,

I am wondering if any of you have advice on where to place adsense ads and image ads within a page for higher clicks and conversions. i.e. to the left of the content, to the right of the content, etc.

Has anybody tested this?
#page #structure
  • Profile picture of the author magicmarcus
    it all depends on how the site looks really... do you have a link to the site you have in question?
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    • Profile picture of the author halmo
      Originally Posted by magicmarcus View Post

      it all depends on how the site looks really... do you have a link to the site you have in question?
      I am trying to get this advice before I develop the site. Basically, on those pages where I want the ads, I will have informational content (article-type content), and the ads. That's all.
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      • Profile picture of the author Ralph Moore
        I have never worked with Adsense ads but if you can, I would suggest that you try it different ways and test it for yourself.

        You may even have to vary it for each site.

        ~
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  • Profile picture of the author sirkaliber
    I heard to the left of and above main content are the 2 "hotspots" for ads.
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  • Profile picture of the author BruceWood
    Here's what Google has to say about it.

    From experience, use that as a guide, and if you have enough traffic, then split-testing is the key.
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    Bruce Wood
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    Creative Marketing For Local Businesses
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  • Profile picture of the author tpw
    The hot spots in the page where the eyes travel are always in the upper-left hand side of the page.

    Draw an imaginary line from the top-right to the bottom-left of your monitor, and everything above that line is where the users' eyeballs are most active.

    You will need to split-test to figure out how to maximize that information for your benefit.
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  • Profile picture of the author Vikram73
    There are two themes for WordPress that I've found to work really well - that will layout the ads in an optimal way for a good CTR:

    1. ClickBump (cost $)
    2. ProSense (free)

    And if you want to increase your conversion - blend the color of the ads.
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    • Profile picture of the author halmo
      Originally Posted by eagle View Post

      I have never worked with Adsense ads but if you can, I would suggest that you try it different ways and test it for yourself.

      You may even have to vary it for each site.

      ~
      Yes, that's the plan. I just want to start out with a page structure that I think should be pretty good instead of just putting ads at random locations on the page. But, yes, I will certainly test it.

      Originally Posted by BruceWood View Post

      Here's what Google has to say about it.

      From experience, use that as a guide, and if you have enough traffic, then split-testing is the key.
      Thanks. I didn't know Google had this guide. I was actually surprised about their comment on putting ads at the bottom after articles, but it actually makes sense (according to their explanation). I guess it's kind of like having ads at the bottom in place of a resource box (if someone doesn't want a resource box).

      Originally Posted by tpw View Post

      The hot spots in the page where the eyes travel are always in the upper-left hand side of the page.

      Draw an imaginary line from the top-right to the bottom-left of your monitor, and everything above that line is where the users' eyeballs are most active.

      You will need to split-test to figure out how to maximize that information for your benefit.
      Great tip. I like the imaginary line method. Thanks.

      I am actually considering putting both Adsense ads (text ads) and some image ads (that would link to affiliate products) on the same page. I don't know yet if that would be an overkill or not. Anybody has any thoughts on that, and on how I should position incorporate both kinds on the same page?

      Originally Posted by vikramd View Post

      There are two themes for WordPress that I've found to work really well - that will layout the ads in an optimal way for a good CTR:

      1. ClickBump (cost $)
      2. ProSense (free)

      And if you want to increase your conversion - blend the color of the ads.
      Thanks. I am not using WordPress, but blending the colors is certainly a good thing to consider.
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