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Hey Im Stinking Rich, but did you notice?

by novasoft
63 replies
Has anybody noticed this trend of flaunting their wealth ever so subtly in their marketing videos?

I know of a lot of crass marketers with those "in your face" websites, but here are a few examples of subtle persuasion...

Filsaime with his "Let me take you to McDonalds in my Lexus" video where the entire gist of that uber long video was "would you like a coke with that"

Kern with his "Oh I don't fly economy, I have my own jet, but hey I didn't say that in this video"

And now the most recent video I saw was Howie Schwartz with the "Hey I'm travelling in my limo on my way to the airport"


Filsaime was the most subtle of the lot with his camera guy just showing a flash of that Lexus badge on the steering wheel and nothing more

So did anybody notice it? and do you think that helps in influencing people if done as subtly as Filasime did it or is the in your face kern approch that you think works better?

And how long before this is picked up by people and well soon see a trend of having videos where you subtly flash your wealth under the guise of a presell video??

Cheers
Satya
#hey #notice #rich #stinking
  • Profile picture of the author Tom B
    Banned
    Originally Posted by Richard Odell View Post

    Would love to reply - but my Rolex is telling its time to get in the Ferrari and go to the bank to deposit all this money people keep throwing at me!

    By the way - I am Rich and I can afford not to stink!

    Rich
    Rich, can you pick me up on the way. My 73 Civic Honda broke down again.


    Honestly, I really haven't noticed the wealth flaunting. I have no doubts they are doing it and it may help them like proof of income shots do on sales pages.
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  • Profile picture of the author Ron Douglas
    What's a lot worse are the people right here on the forum who tell you how much they make in every post just to try to sell you a $27 ebook. Every reply is: "here's what I think as a person who makes $xx,xxx per month..." You too can be like me if you buy my cheap, rehashed IM info ebook.
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    • Profile picture of the author David_Thompson
      Originally Posted by Ron Douglas View Post

      What's even worse is the people right here on the forum who tell you how much they make in every post just to try to sell you a $27 ebook. Every reply is "here's what I think as a person who makes ,xxx per month..." You too can be like me if you buy my cheap, rehased IM info ebook.
      you guys crack me up man...LOL

      if you have it and want to world to acknowledge you
      then by all means show your wealth, ain't nothing wrong
      with that...

      Did any of you guys check out Liz launch today here
      100k in 90days...

      Same style video...

      --David
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  • Profile picture of the author athena08
    No doubt it does helps to influence the masses. It builds the dream and entices people to imagine having a similar lifestyle which is why it is used all the time. Subtlety will appeal to some whereas in your face will appeal to others. You can't please all the people all the time right?!

    Me personally, prefer the subtle approach. Thanks for the laugh Richard.
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    • Profile picture of the author Christopher R Everson
      Let's say I want to invest some money, and two people are willing to help me.

      One guy lives in a trailer, has a rusty pickup in the driveway, and sleeps on some blankets balled up near his laptop.

      The other guy has a lexus in front of his mansion, a huge indoor pool, and his own butler.

      Who would you probably trust with your money?

      There is always more to the equation, but for people just starting, thats the way it is.

      There are people on this forum that make over $10,000,000 a year, that post all the time, that you'd never know until you actually meet them.

      There are other people, making $8,000 that the whole world knows about.

      I've been guilty of it, and others have too, but its not a bad thing. It's letting people know "HEY, THIS WORKED FOR ME AND I HAVE SOME STUFF TO PROVE IT!".

      When you hit that upper echelon, then you can sit back and play the angle of "Well, you should believe me, but at the end of the day I'm in a seven figure house by the lake working 4 hours a week anyway".

      A lot of people don't divulge their profit margins either. At one point, I was spending over $2,000 daily in adwords, and making about $2200 in adsense revenue, netting me $200 a day. Not bad, but if you were to just look in my adsense account for that year, I pulled down the better half of a million. (It only ran for 4 months before I got google slapped).
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      • Profile picture of the author polimedia
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        • Profile picture of the author matthewd
          Originally Posted by polimedia View Post

          Quite obviously, the guy living in a trailer.

          What's your reasoning, that the guy with the butler has so much he doesn't need to steal ? That theory didn't work for Martha Stewart, or the Enron ppl, etc.

          My reasoning is the poor guy for sure hasn't stolen anything yet.
          That's the most ridiculous reasoning ever.

          Obviously he would trust the person with the butler b/c this person has already proved that has a lot of money and knows how to make it... therefore he can teach you how to make it.

          The poor guy obviously does not have money and will not be able to teach you as much about making money.

          Just because the guy is poor does not mean he hasn't stolen anything... maybe he just hasn't been able to steal something to make him rich... maybe he only steals a little bit every day.

          Why would you choose someone based solely on the fact that you think they will not steal instead of the fact that someone can show you how to get to their level of financial success.

          This whole trend pisses me off so much. People, especially here in America now, are acting like anyone with money is evil and we should not trust them, all those "damn rich people" are out to get us so we should make sure we get them first.
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          • Profile picture of the author polimedia
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            • Profile picture of the author matthewd
              Originally Posted by polimedia View Post

              The guy was helping you invest, not teaching you how to be rich, in the original example. Maybe we're talking about different things.

              I don't think rich people are evil. I do have my suspicions about people too concerned with how rich they are.
              Well it is the same thing... if we are talking about investing money, then the rich person has obviously invested wisely. However, the poor guy has either invested poorly or his investment has just not benefited him yet.

              I am not trying to say you think rich people are evil, sorry if I worded it that way. Your statements just sounded like the same mindset that so many people are getting into... "the rick don't deserve to be rich... let's take their money and give it to the poor... it's not the poor person's fault that he doesn't want to work... damn those CEOs flying in their private jets even though they run a fast paced business and their job is to make good decisions fast"

              I am getting a bit off topic now from the OP, but this mindset all ties in together. People get pissed off that they are not as rich as other people and rather than working to achieve success themselves they work to take down the successful people.
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              • Profile picture of the author David_Thompson
                Ok so all the videos and car shit going on and everyone wants to be
                like Frank Kern it seems.

                People need to get a bit more creative for heaven sakes.

                Richard where the hell you park that bloody airbus in central
                London Piccadilly...lol

                --David
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      • Profile picture of the author angela99
        Originally Posted by Christopher R Everson View Post


        A lot of people don't divulge their profit margins either. At one point, I was spending over $2,000 daily in adwords, and making about $2200 in adsense revenue, netting me $200 a day. Not bad, but if you were to just look in my adsense account for that year, I pulled down the better half of a million. (It only ran for 4 months before I got google slapped).
        So true. It's a new take on Mr Micawber: ""Annual income twenty pounds, annual expenditure nineteen six, result happiness. Annual income twenty pounds, annual expenditure twenty pound ought and six, result misery."

        "Annual income 1 million, annual AdWords ad spend $950,000, result happiness. Annual income 1 million, annual AdWords ad spend 1.1 million, result misery."

        I love the proof of income shots on sales page too, but I'd be more inclined to believe them if I got a look at the business's books -- how much are they spending to make what the shots show? What's their margin on what they're selling?

        This is a very funny thread... thanks for the giggle. :-)

        Cheers

        Angela
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  • Profile picture of the author Joseph Ratliff
    Yeah, in my opinion flaunting wealth, whether on a subtle level or not, is used in marketing...keep in mind that most Warriors probably are not part of the market being "flaunted to".

    Sorry, would have finished this article, but I gotta fly in the private jet... LOL
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    • Profile picture of the author David_Thompson
      Originally Posted by Joseph Ratliff View Post

      Yeah, in my opinion flaunting wealth, whether on a subtle level or not, is used in marketing...keep in mind that most Warriors probably are not part of the market being "flaunted to".

      Sorry, would have finished this article, but I gotta fly in the private jet... LOL

      Joseph...ROFL that was a good one man

      --David
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    • Profile picture of the author Martin Luxton
      I only post on a Forum if they give me $5,000 appearance money
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    • Profile picture of the author marcanthony
      So is it wrong to flaunt what you
      don't have?

      You claim that Mike Filsaime was
      subtly flaunting his wealth by driving around
      in his Lexus to McDonalds.

      However... he also shares his entire story of
      how he has gone from a car salesman to an
      Internet Marketing superstar and is now making
      millions of dollars.

      You also mention Frank Kern subtly flaunts
      his wealth... Did you also know that he openly
      talks about one of his biggest low points? He had a
      a run in with the FTC and lost tons of money behind
      it.

      My point is that these same people share their rags
      and riches stories.

      Look at Jason Moffat... he was living in extremely
      substandard conditions just a few years ago... Check
      out his blog now. He just bought a house in Carlsbad
      which is one of the most expensive zip codes in the country.

      Trust me... I would know...

      Posts like yours always sound like jealousy to me.

      I saw Filsaime's video of him driving around in his Lexus
      too... I didn't think that he was flaunting his riches on
      any level whatsoever.

      Maybe you should consider your point of view... maybe
      what you consider to be a representation of wealth is not
      that big of a deal to these marketers that you've shamelessly named.

      Here's one for you... I myself am currently
      driving a 2008 Mercedes S550... people
      that drive Phantom's, Bentley's, and Aston
      Martin's may look at me like I'm small time.

      Let me ask you this...

      If Donald Trump does an interview at one of his golf
      courses would you think that he was subtly flaunting his riches?

      No...

      Some people are just surrounded by wealth because that
      is the life that they live.

      When you start making more money you will understand
      this a little more... But, until then you will continue to think
      the way you do.

      I have one more question for you... If you won a billion
      dollars today and decided to continue being a marketer.

      Where would you shoot your marketing videos?

      These dudes you named here, where not flaunting their
      wealth... they actually have you to thank for that.
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      • Profile picture of the author Jeremy Kelsall
        Exactly right...what are they supposed to do, go out and rent a shitty apartment to do their marketing in so that we don't all figure out that they are loaded? Or go to rent-a-wreck to drive a crappy car so it doesn't look like they are rubbing our faces in it?

        Videos such as the ones that you described push me even harder to get what they have. I want to make videos from my private jet and surf with Kern

        Originally Posted by marcanthony View Post

        So is it wrong to flaunt what you
        don't have?

        You claim that Mike Filsaime was
        subtly flaunting his wealth by driving around
        in his Lexus to McDonalds.

        However... he also shares his entire story of
        how he has gone from a car salesman to an
        Internet Marketing superstar and is now making
        millions of dollars.

        You also mention Frank Kern subtly flaunts
        his wealth... Did you also know that he openly
        talks about one of his biggest low points? He had a
        a run in with the FTC and lost tons of money behind
        it.

        My point is that these same people share their rags
        and riches stories.

        Look at Jason Moffat... he was living in extremely
        substandard conditions just a few years ago... Check
        out his blog now. He just bought a house in Carlsbad
        which is one of the most expensive zip codes in the country.

        Trust me... I would know...

        Posts like yours always sound like jealousy to me.

        I saw Filsaime's video of him driving around in his Lexus
        too... I didn't think that he was flaunting his riches on
        any level whatsoever.

        Maybe you should consider your point of view... maybe
        what you consider to be a representation of wealth is not
        that big of a deal to these marketers that you've shamelessly named.

        Here's one for you... I myself am currently
        driving a 2008 Mercedes S550... people
        that drive Phantom's, Bentley's, and Aston
        Martin's may look at me like I'm small time.

        Let me ask you this...

        If Donald Trump does an interview at one of his golf
        courses would you think that he was subtly flaunting his riches?

        No...

        Some people are just surrounded by wealth because that
        is the life that they live.

        When you start making more money you will understand
        this a little more... But, until then you will continue to think
        the way you do.

        I have one more question for you... If you won a billion
        dollars today and decided to continue being a marketer.

        Where would you shoot your marketing videos?

        These dudes you named here, where not flaunting their
        wealth... they actually have you to thank for that.
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      • Profile picture of the author novasoft
        Originally Posted by marcanthony View Post

        So is it wrong to flaunt what you
        don't have?
        Marc,

        I guess you missed the whole point I was making and so start with such a negative opening statement. You don't know me, nor do you know how much money I make, so I'll just let that slide.

        My point was that their marketing strategies have changed from the "in your face" approach to a more subtle approach where your prospects subconscious mind perceives him to be rich and successful and thus begins to trust him more.

        Originally Posted by marcanthony View Post

        Did you also know that he openly
        talks about one of his biggest low points? He had a
        a run in with the FTC and lost tons of money behind
        it.
        Yes I do and in fact Kern himself admitted in his recent seminar that its a "mass control TM" strategy hes successfully used to get his prospects to empathize with him, so unless you are a marketing noob you should realize that all those videos are made to presell to you and yes those videos do flaunt their wealth, and with a purpose.

        And you talk about Moffat... that whole "I'm an idiot whose always drunk and lazing around" thing he does is is a persona he has created.

        He is a smart individual who realizes that there are a lot of people who will identify with his persona and think "hey if this guy can make money when hes wasted half the time, I sure could make some too"

        Its marketing!

        Originally Posted by marcanthony View Post

        Posts like yours always sound like jealousy to me.
        Did you hear me call Filsaime a "sleazy used car salesman" or Kern a "Fake"?..... If I did then you could say I'm being jealous, how does merely pointing out to their marketing strategy which is think is brilliant make me look "jealous" ?


        Originally Posted by marcanthony View Post

        Here's one for you... I myself am currently
        driving a 2008 Mercedes S550...
        Perhaps when you are taking a leisurely drive in your "2008 Mercedes S550" you can look at my post objectively and then ask your self if I was being "jealous" or had a valid observation.

        Cheers
        Satya


        ps.

        Originally Posted by Jeremy Kelsall View Post

        Videos such as the ones that you described push me even harder to get what they have. I want to make videos from my private jet and surf with Kern
        I rest my case.
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        • Profile picture of the author Jason Moffatt
          Originally Posted by novasoft View Post

          Marc,


          And you talk about Moffat... that whole "I'm an idiot whose always drunk and lazing around" thing he does is is a persona he has created.

          He is a smart individual who realizes that there are a lot of people who will identify with his persona and think "hey if this guy can make money when hes wasted half the time, I sure could make some too"

          Its marketing!
          Hey, I just did 36 days without drinking a drop!

          But that was just marketing positioning too probably
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          • Profile picture of the author David_Thompson
            Originally Posted by Jason Moffatt View Post

            Hey, I just did 36 days without drinking a drop!

            But that was just marketing positioning too probably
            So Jason you gone cold turkey...lol

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          • Profile picture of the author Chris Lockwood
            Originally Posted by Jason Moffatt View Post

            Hey, I just did 36 days without drinking a drop!

            But that was just marketing positioning too probably
            That was just pandering to the Mormon crowd (and any others who don't drink), no doubt.

            Am I the only one who wasn't paying attention to what model of car Mike was driving in that video?
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        • Profile picture of the author marcanthony
          Originally Posted by novasoft View Post

          Marc,

          I guess you missed the whole point I was making and so start with such a negative opening statement. You don't know me, nor do you know how much money I make, so I'll just let that slide.

          My point was that their marketing strategies have changed from the "in your face" approach to a more subtle approach where your prospects subconscious mind perceives him to be rich and successful and thus begins to trust him more.



          Yes I do and in fact Kern himself admitted in his recent seminar that its a "mass control TM" strategy hes successfully used to get his prospects to empathize with him, so unless you are a marketing noob you should realize that all those videos are made to presell to you and yes those videos do flaunt their wealth, and with a purpose.

          And you talk about Moffat... that whole "I'm an idiot whose always drunk and lazing around" thing he does is is a persona he has created.

          He is a smart individual who realizes that there are a lot of people who will identify with his persona and think "hey if this guy can make money when hes wasted half the time, I sure could make some too"

          Its marketing!



          Did you hear me call Filsaime a "sleazy used car salesman" or Kern a "Fake"?..... If I did then you could say I'm being jealous, how does merely pointing out to their marketing strategy which is think is brilliant make me look "jealous" ?




          Perhaps when you are taking a leisurely drive in your "2008 Mercedes S550" you can look at my post objectively and then ask your self if I was being "jealous" or had a valid observation.

          Cheers
          Satya


          ps.



          I rest my case.
          I can only respond based on my perception of your post.

          You speak of subtleties in marketing- right?

          Well... I read your post with an objective eye. However,
          I felt that your presumption that these dudes were flaunting
          their wealth was false. I also felt that you were being
          subtly condescending by saying that they were flaunting
          their wealth.

          Whenever I see the words flaunt or flaunting I place a
          negative connotation on them.

          Is there a possibility that I may have been wrong about the
          intentions of your post? Of course there is.

          Again, I read your read your post objectively the first time.
          And, I felt you made very valid points.

          Go figure...

          Just to be clear with you... my entire response only addressed
          my disagreement with you that these guys were flaunting their
          wealth.

          I've seen tons of videos by both Frank Kern and Mike Filsaime and
          the majority of them were filmed inside of a room with absolutely
          nothing identifiably flashy in the backgrounds.

          Maybe I'm blind though...

          That's why it's hard for me to understand why you would think
          that they are subtly flaunting their wealth

          Notice, I did not say that you were being jealous at all. I clearly
          stated that posts like yours always sound like jealousy to me.

          And it still does to me.... regardless of whether or not you really are
          jealous. Hell... I will even give you the benefit of the doubt by
          saying that you are not jealous at all.

          Anyhow dude- I'm out of here.

          Take care
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          • Profile picture of the author Anthony Ellis
            Originally Posted by marcanthony View Post

            I can only respond based on my perception of your post.

            And it still does to me.... regardless of whether or not you really are
            jealous. Hell... I will even give you the benefit of the doubt by
            saying that you are not jealous at all.

            Of course it's all for show. Whether it's subtle or blatant, it is intended because they are selling hope... "I was like you... Now look at me... If you want to live this lifestyle, the listen to me..." etc.

            You don't want to see them traveling in a honda civic and living in an apt. Who's gonna buy a $900 product from that guy?

            Also, in all fairness, Satya (novasoft) has been selling software online for many years and is a success himself. So I highly doubt that jealousy is the reason for his question.
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            • Profile picture of the author marcanthony
              Originally Posted by Anthony Ellis View Post

              Of course it's all for show. Whether it's subtle or blatant, it is intended because they are selling hope... "I was like you... Now look at me... If you want to live this lifestyle, the listen to me..." etc.

              You don't want to see them traveling in a honda civic and living in an apt. Who's gonna buy a $900 product from that guy?

              Also, in all fairness, Satya (novasoft) has been selling software online for many years and is a success himself. So I highly doubt that jealousy is the reason for his question.
              I hear you but, I totally reject the whole notion that these
              people are doing things for "show."

              It wouldn't make sense for them to do that.

              These guys are already established marketers... they have
              so much credibility that it doesn't matter what they drive or
              what representations of wealth that they flaunt.

              Frank Kern has done videos driving around in his VW Bus...
              Yet and still - no one questions his reputation.

              Also, I did not say that Satya was jealous... I just had a
              disagreement with some of his post.

              Here's the deal...Most marketers that use flashy stuff to impress others are usually overcompensating for having shitty products or services.

              This idea that everyone has about selling hope, dreams, and image
              is nuts to me... Especially when you can target demographics
              within your market of people who don't buy into that crap - which usually
              makes them more qualified to be your prospect.

              Here's my point - I've never seen what Steve Jobs drives
              but I own damn near everything that he's made over at Apple.

              I always say this... Marketing is about what you have to offer

              There are tons of different elements that support what you have
              to offer.

              But, nothing is more important than your offer.

              It's all about the offer.

              If a homeless man was walking around in the streets
              selling 10 brand new 72 inch flat screens for $20 a piece...
              and if the people that he was trying to sell them to
              believed that they weren't damaged...

              He would sell all 10 of them in less than 30 minutes - without
              driving around in a fancy car or wearing flashy jewelry.

              I think that there is a major misunderstanding that many people
              in sales have about selling their stuff...

              I understand that people think that people buy into dreams and
              images... some do.

              But, if you have a shitty offer you won't make any real money.

              Again, it's not about what Filsaime or Kern drive around in or
              what they have subtly placed in the backgrounds of their videos.

              They have built solid reputations of being the guys that create
              products that make other people money.

              That's what they have to offer...
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    • Profile picture of the author Joseph Ratliff
      Originally Posted by Richard Odell View Post

      We may pass each other on the way?

      I have just summoned up my Airbus A380 so that I can give Thomas Belknap a lift!

      Stinking Rich

      EDIT By the way Thomas how big is your back lawn and have you got two table tennis rackets to guide us down?
      Holy smokes...I can't stop laughing ..... ROFL !....

      <<sent from my totally snazzy and fully upgraded I-phone from my private jet>>
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    • Profile picture of the author David_Thompson
      Originally Posted by Richard Odell View Post

      We may pass each other on the way?

      I have just summoned up my Airbus A380 so that I can give Thomas Belknap a lift!

      Stinking Rich

      EDIT By the way Thomas how big is your back lawn and have you got two table tennis rackets to guide us down?
      Richard, haven't you heard the news man Airbus A380
      crashed a couple days ago man, you should get your
      guys to have a look at yours...LOL

      --David
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  • Profile picture of the author Christopher R Everson
    Well said Marc.
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    Money isn't real, George. It doesn't matter. It only seems like it does.

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  • Profile picture of the author Amy Bass
    What I loved about Sam Walton (founder of Walmart) was that even though he had billions of dollars he still drove an old beat up pickup truck. When I become debt free and built a large mass of wealth you will NOT be able to tell by looking at my car, home or clothes. I'll just be the average plain jane millionaire next door.
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  • Profile picture of the author PaulSchubert
    Your words are well written Marc. Very nice.

    PAS
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  • Profile picture of the author danto2
    NOT TO CHANGE THE SUBJECT.
    I SEE THAT YOU LIVE IN MUMBAI. HOW IS THE PSYCHOLOGICAL SITUATION THERE. WE WERE WATCHING QUITE CLOSELY HERE IN LOS ANGELES.
    I HOPE YOU AND YOUR FAMILY ARE WELL.
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    • Profile picture of the author novasoft
      Originally Posted by danto2 View Post

      NOT TO CHANGE THE SUBJECT.
      I SEE THAT YOU LIVE IN MUMBAI. HOW IS THE PSYCHOLOGICAL SITUATION THERE. WE WERE WATCHING QUITE CLOSELY HERE IN LOS ANGELES.
      I HOPE YOU AND YOUR FAMILY ARE WELL.

      Thanks for the wishes Bro, luckily nobody im related to or know was killed.. The 26th of Nov was a real sad day indeed in the history of Mumbai.

      More than 200 people shot dead in cold blood by terrorists.. very tragic. I don't have words to express the atrocity.






      Cheers
      Satya
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  • Profile picture of the author Shane Lowry
    Nice post Marc,

    I think that there is a certain amount that is a by product of what folks are surrounded by. However a lot of these guys spend a lot of time thinking about the subtleties of marketing.

    The far end of the the spectrum would be The Rich Jerk, with his I"m rich and your not, in your face messages.

    All work on different levels.

    Remember that a large part of getting to the next level is visualizing yourself already there. "Think and Grow Rich"

    Cheers,
    Shane
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    • Profile picture of the author derrickp
      Amy,

      I agree with your Sam Walton point my grandfather met him outside of a walmart years ago and it was just as you describe old truck cowboy hat asking about the shopping experience.

      As so the orig topic I guess all is fair obviously they expect to offend some people usuallynot the buyers. Sorry about the typos big fingers little iPhone keyboard
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  • Profile picture of the author Chris Lockwood
    What was Mike supposed to do? Shoot the video in a Ford Pinto? Then people would be saying, "See that? He's a fake who can't afford a nice car!"

    BTW what did Martha Stewart steal? Nothing that I'm aware of.
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    • Profile picture of the author polimedia
      Banned
      [DELETED]
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      • Profile picture of the author zerofill
        Wonder if I get the same effect from my badass computer? LOL

        If the car is newer then 1973 I hate it anyway...I'm a muscle car fan...
        But I can't take you out in my 70 Super bee, 69 Camaro, 65 Chevelle, 69 Chevelle, or 57 Chevy cause I sold them all over time...

        But I will take you out in my 69 SuperBee 426 Hemi 4 Speed...when I get that sucker LOL...

        I wonder if this would have the same effect...
        Hmmm....


        JUNK!!!!

        AWESOME!!!!
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      • Profile picture of the author Chris Lockwood
        Originally Posted by polimedia View Post

        About 45k through a fake stock sale order Iirc
        Interesting. Then why wasn't she charged with stealing?

        Do some research before making accusations.
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        • Profile picture of the author Black Hat Cat
          Banned
          Originally Posted by Chris Lockwood View Post

          Interesting. Then why wasn't she charged with stealing?

          Do some research before making accusations.
          Because she's an evil greedy corporate fatcat. She makes too much money anway, and that's not fair.
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  • Profile picture of the author Clark
    Originally Posted by novasoft View Post

    And how long before this is picked up by people and well soon see a trend of having videos where you subtly flash your wealth under the guise of a presell video??
    Infomercials and rap videos have been doing this for a very, very long time because it feeds the greed in those who care to "follow".

    It is easy to stage a video like that on a small budget... not saying that those you named did that but anyone could easily copy their "Marketing method" to boost their conversions.

    Nothing new here.

    Cheers!
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  • Profile picture of the author richfit
    It's a very smart Marketing strategy my friend. People buy "Experience" because that's ultimately what people want... more fun, wealth and freedom!

    That's why your online isn't it?

    There will be more and more videos like this created because you can connect with the creator of the brand... it's all psychology and it's smart psychology I would say!

    Bryan
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  • Profile picture of the author DougBarger
    The part I don't understand is how Warren Buffet, Bill Gates, Larry Page, etc. expect me to continue to coach them if they won't show up on time.
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  • Profile picture of the author DBryan78324
    I heard it years ago and how true it is.
    "Everyone is looking for a leader and will follow that leader"
    Now the next time you stop at a stop light, stop a few cars back of the car in front of you. Wait till a car pulls up behind you, then pull up to the car in front of you. See if the car behind you pulls up also, if so, you have a person that will buy what you sell, he/she is looking for a leader. So in short, be the leader....
    Dave
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    • Profile picture of the author tiger325
      Amy you are so right ... Sam Walton didnt care what he drove ..but yet he was one of the wealthiest people around
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    • Profile picture of the author seregap
      Originally Posted by DBryan78324 View Post

      I heard it years ago and how true it is.
      "Everyone is looking for a leader and will follow that leader"
      Now the next time you stop at a stop light, stop a few cars back of the car in front of you. Wait till a car pulls up behind you, then pull up to the car in front of you. See if the car behind you pulls up also, if so, you have a person that will buy what you sell, he/she is looking for a leader. So in short, be the leader....
      Dave
      no offence mate, but i bet the car behind you would pull up simply because they wouldn't want to look like another idiot who stops a few cars behind at a stop light.
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      • Profile picture of the author matthewd
        Originally Posted by seregap View Post

        no offence mate, but i bet the car behind you would pull up because they wouldn't want to look like another idiot who stops a few cars behind at a stop light.
        Haha, I agree. I would pull forward as I was wondering what this "jackass" in front of me was doing stopping so far back.
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  • Profile picture of the author Shane Lowry
    I will end up with a nice stable of cars, but I'm sure that there will always be a dirty jeep in there that will be driven more often than not.

    Love those Jeeps.

    Shane
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  • Profile picture of the author MalachaiGoodman
    People want to buy success, not potential success. I get that. I don't have a problem with it. People buy a story. If you're selling a business / marketing system you need to look like you know what you're doing.

    Of course if I were shooting one of these video's I'd just rent the Lexus for a day while it was being shot....
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    • Profile picture of the author MalachaiGoodman
      Originally Posted by Richard Odell View Post

      That sounds a lot like 'Fake it until you make it'.

      Not a bad ploy but, you have to have the kahunas to back it up?

      Stinking Rich
      Nope... Not particularly... I can't even afford a nice used car... so there's that...

      There's a line though between saying "I make $500,000 a month" when you don't and trying to put out the impression of success. One is a lie, the other is just presentation.

      It's kind of like going to a black-tie party. You might not own a tux, but you'd rent one to fit in. You'd want to at least give off the impression that you belong there. Likewise if I'm trying to sell something, I want to at least look authentic.

      There's a thin line between saying "This is my Lexus" and driving one in a video.
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  • Profile picture of the author Peter Helps
    One of the reasons why I love this forum is because you can get a good laugh once in a while. You guys are hillarious!

    Peter
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  • Profile picture of the author gcjmarkets
    It seems that the people mentioned in the OP's post are some of the most well known marketers online and everything they do is orchestrated to make them richer. It's the point of stcking out and not blending in; no one would start a thread about it if it wasn't interesting or controversial in some way.

    Anyone study Kern's "Mass Control"
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  • Profile picture of the author Debbie Songster
    But I can't take you out in my 70 Super bee, 69 Camaro, 65 Chevelle, 69 Chevelle, or 57 Chevy cause I sold them all over time...

    But I will take you out in my 69 SuperBee 426 Hemi 4 Speed...when I get that sucker LOL...
    Can I have the first ride!
    I bet you regret selling those cars now.

    If you have money, nows the time to buy. Went to the Barrett-Jackson auction in Vegas - prices were down.

    The old muscle cars are my sign of wealth (and class). You guys can keep your Lexus and BMW's - doesn't do a thing for me
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  • Profile picture of the author fred67
    I've worked as a plasterer all my life, and you know what? I't's the 'rich' people who are the nicest, most considerate & trustworthy. They don't need to rip you off, and usually they've got rich by being decent people.

    The only worry with portraying yourself as rich on video, is that 'anyone' can be rich. You just have to sit there, show a few rich boys toys and people believe you. Film directors mislead us, or create an alternative reality for us all the time. Making video's of ourselves is the same. It's like dubbing-up your CV.

    You'll never know the truth about someone until you meet them shake them by the hand, and look them straight in the eye.

    Just a thought.
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  • Profile picture of the author Li Weng
    The intention is not to brag. It's just an effective way to increase credibility and trigger viewer desire that's all.
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    • Profile picture of the author David_Thompson
      Guys all the BS aside it's about selling the dream I know you'll
      know it and it doesn't matter how we or anyone brings it it's
      the same damm thing... selling the dream..

      --David
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      • Profile picture of the author Joseph Ratliff
        Originally Posted by David_Thompson View Post

        Guys all the BS aside it's about selling the dream I know you'll
        know it and it doesn't matter how we or anyone brings it it's
        the same damm thing... selling the dream..

        --David
        Well said David.

        That's what people are buying in the end, the dream.
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  • Profile picture of the author Jared Alberghini
    Originally Posted by Jason Moffatt View Post

    Hey, I just did 36 days without drinking a drop!

    But that was just marketing positioning too probably
    Jason, you disappoint me... I never figured you for a quitter... plus that doesn't help your image any... just like GW... now that's someone I could have a beer with...

    c'mon, you're losing voters as we speak Jason... we all want to hang out with you and tip back a few with you J-sixpack...

    - Jared
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    • Profile picture of the author Jason Moffatt
      Originally Posted by Jared Alberghini View Post

      Jason, you disappoint me... I never figured you for a quitter... plus that doesn't help your image any... just like GW... now that's someone I could have a beer with...

      c'mon, you're losing voters as we speak Jason... we all want to hang out with you and tip back a few with you J-sixpack...

      - Jared
      No worries Jared,

      I'm back on the "Booze Cruise".

      I was just doing a 5 week dietary cleanse and flushing out the system. Every now and then it's good to get a bit of clarity.

      However, despite popular belief I rarely drink and get sloshed. I just enjoy tipping back a few cold ones.
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  • Profile picture of the author Pat Lovell
    I'd rather see people living life like they want, flaunting a little, enjoying themselves and doing good things with the money they make. What I can't stand is the people that show big checks on their sales page, flaunt making big money and are completely faking it.

    I've personally lent money to 2 IMer's that were claiming on their sales page to be making big money, yet 1 couldn't pay a stinking hotel bill and the other couldn't afford a shuttle from the airport to his house. That's the kind of thing we should be complaining about, not about guys like Frank Kern, Mike Filsaime, etc..

    I know they are doing well, you should be modeling your biz after them, not talking trash about them.

    The fakers.... it doesn't take long before everyone knows they are fakers and they will slowly and silently disappear into the sunset.

    - Pat
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  • Profile picture of the author TimothyW
    Yes, the MF McDonald's vid shows the Lexus logo -- but they cleverly edited OUT the Alamo rent-a-car logo.

    -- TW
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  • Profile picture of the author Louis Raven
    Lol Money is for peasants. I only deal with oil!

    Louis
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  • Profile picture of the author st. mozzie
    Rich Jerk is a poster example of this kind of tactic.
    I think its an emotional appeal. People are given a picture of what they want at a personal level.
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  • Profile picture of the author valerieSONORA
    I actually like watching those videos of ppl showing off their fancies. I like to see the fancy cars and mansions and gadgets and gizmos. It's amusing.

    I would NOT trust anyone posting a get rich video from a trailer however or some run down place. (nothing wrong with trailers, no offense to anyone living in a trailer)
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  • Profile picture of the author Vin_J
    Yes it's done for a reason.

    Mostly for the subconscious effect
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