I want to launch a paid directory, where do I start?

60 replies
Hi everyone,

I would like to start a paid directory and I don't know how to go about it. Can anyone in this business help me? Only expert advice please... Thanks!
#directory #launch #paid #start
  • Profile picture of the author E. Brian Rose
    A directory of what? Cars? Hookers? Cake shops?
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    Founder of JVZoo. All around good guy :)

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    • Profile picture of the author PLR Basket
      Originally Posted by E. Brian Rose View Post

      A directory of what? Cars? Hookers? Cake shops?
      All of the above..:p

      Oh, wait! finance related sites too..
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    • Profile picture of the author celente
      Originally Posted by E. Brian Rose View Post

      A directory of what? Cars? Hookers? Cake shops?
      ha ha exactly....funny question!

      what about a directory of a Ladies in the night who bring you a car and cake.

      Hmmm I gotta stop drinking so early in the morning!! lol
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      • Profile picture of the author dvduval
        Originally Posted by celente View Post

        ha ha exactly....funny question!

        what about a directory of a Ladies in the night who bring you a car and cake.

        Hmmm I gotta stop drinking so early in the morning!! lol
        It's funny but you'd be surprised some of the ideas I see. I've seen a couple of "escort" directories, and adult sites can make a lot of money. I've seen some directories make a couple thousand a month, just because they got one good advertiser.

        Maybe you should make a directory of early morning drinkers.
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  • Profile picture of the author Benjamin Ehinger
    If you are talking about an article directory, then start free and wait until you have a good amount of members before you try to move to paid. If you are talking about a different type of directory let us know what type so we can advise properly.

    Benjamin Ehinger
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  • Profile picture of the author ruch1v
    I'd say invest a couple hundred in a good high page rank domain name, so folks are getting the SEO benefit of being on your site
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  • Profile picture of the author Meharis
    Originally Posted by Chris Moore View Post

    Hi everyone,

    I would like to start a paid directory and I don't know how to go about it. Can anyone in this business help me? Only expert advice please... Thanks!
    "You're a war room member, why don't you start there?
    Remember, the search button is your friend..."

    The above quote is the answer you gave to someone asking for Asense advice...
    Don't do to others what you wouldn't like they do it to you.
    Meharis
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    • Profile picture of the author PLR Basket
      Originally Posted by Meharis View Post

      "You're a war room member, why don't you start there?
      Remember, the search button is your friend..."

      The above quote is the answer you gave to someone asking for Asense advice...
      Don't do to others what you wouldn't like they do it to you.
      Meharis
      Ahh... You got me!

      That's actually helpful... I'm not bitter... But I need specific advice. The guy before me was looking for free wordpress themes when they were right there in his face...
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      • Profile picture of the author Benjamin Ehinger
        Originally Posted by Chris Moore View Post

        Ahh... You got me!

        That's actually helpful... I'm not bitter... But I need specific advice. The guy before me was looking for free wordpress themes when they were right there in his face...
        It happens all the time and who knows, this thread could help another in the future as well. My advice remains the same. Have a free option and a paid option and give more benefits to the paid, of course. I think if you give people a chance to use the service or directory first, then they see the benefits they will be more willing to pay to be a member.

        Benjamin Ehinger
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        • Profile picture of the author traceface
          Originally Posted by Benjamin Ehinger View Post

          It happens all the time and who knows, this thread could help another in the future as well. My advice remains the same. Have a free option and a paid option and give more benefits to the paid, of course. I think if you give people a chance to use the service or directory first, then they see the benefits they will be more willing to pay to be a member.

          Benjamin Ehinger
          Benjamin, I think that's excellent advice. Thanks so much!
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        • Profile picture of the author hotftuna
          Originally Posted by Benjamin Ehinger View Post

          It happens all the time and who knows, this thread could help another in the future as well. My advice remains the same. Have a free option and a paid option and give more benefits to the paid, of course. I think if you give people a chance to use the service or directory first, then they see the benefits they will be more willing to pay to be a member. Benjamin Ehinger
          That sounds like a plan and I know of one marketer that this has worked for. I would never operate this way. Reason is that the folks who submit free listings, and folks that pay for listings are generally not the same person. Many that submit for free listings will never give you a dime for any service.

          The other issue is that a well promoted directory offering free listings will get 100 to 150+ submissions/day- most of them crap. If you list crap your directory will be crap. Do you know how much time it takes to sort through 150 submissions/day, for free?
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          HeDir.com ranks #1 for "human edited web directory"


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  • Profile picture of the author Danny Cutts
    I have bought a fair few directory scripts this last couple of weeks and they sucked... Probably going to have to create custom one :-(
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    • Profile picture of the author RossChops
      Could you post a list of the ones that sucked? I was thinking about starting up one just as an experiment but if someone else has made all the mistakes first... :-)
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  • Profile picture of the author dtommy79
    I like directorypress. has a lot of useful features. new version coming out next month with even more new features.
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  • Profile picture of the author Danny Cutts
    directorypress was my biggest disappointment... absolute tosh in my eyes and I also had the beta version. I asked the support what to do and they said its open source so play with the code I then said how about a refund cos its rubbish they refused..... never will I spend money with those dummies again....

    I tried a joomla directory as well and that was not much cop either
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    • Profile picture of the author SoundsGood
      Originally Posted by Danny Cutts View Post

      directorypress was my biggest disappointment...
      Good to know. I too am in need of GREAT directory software. Not a $79 product, but seriously good stuff.
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    • Profile picture of the author PLR Basket
      Originally Posted by Danny Cutts View Post

      directorypress was my biggest disappointment... absolute tosh in my eyes and I also had the beta version. I asked the support what to do and they said its open source so play with the code I then said how about a refund cos its rubbish they refused..... never will I spend money with those dummies again....

      I tried a joomla directory as well and that was not much cop either
      What was wrong with the script?
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  • Profile picture of the author SoundsGood
    For Danny or Chris: If you find a good solution please PM me about it. I can pretty much guarantee that my niche won't compete with yours.

    I'm specifically looking for a "people" directory, not products or businesses.

    Thanks!
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  • Profile picture of the author hotftuna
    I assume that you want to get into the paid directory business to make money, right? I can tell you that it is a very tough business to make significant money in. I am doing well now although I'm seven years into it.

    What specifically do you want to know?
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    HeDir.com ranks #1 for "human edited web directory"


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    • Profile picture of the author SoundsGood
      Originally Posted by hotftuna View Post

      What specifically do you want to know?
      We want to know which software is best to use.

      Thanks.
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      • Profile picture of the author hotftuna
        Originally Posted by SoundsGood View Post

        We want to know which software is best to use.

        Thanks.
        The best software is PHPLD or eSyndiCat. Both are very good. I like that PHPLD offers great support. I have 7 PHPLD, 3 eSyndiCat, and one hand-coded directories.

        The software is not what makes you money.
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        HeDir.com ranks #1 for "human edited web directory"


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    • Profile picture of the author PLR Basket
      Originally Posted by hotftuna View Post

      I assume that you want to get into the paid directory business to make money, right? I can tell you that it is a very tough business to make significant money in. I am doing well now although I'm seven years into it.

      What specifically do you want to know?
      How did you start?

      How do you get your site to rank with little or no registrants?

      Did you start offering free spots and then moved on to paid registration?

      What type of script did you use?

      Thanks!
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  • Profile picture of the author VoyagerMike
    This is a topic of interest to me too. All the scripts I look at look like sites from the 90s. There's got to be a way of looking modern and having a directory that adds value to prospective listers. I was thinking of having a twitter for the site with tweeting and other things as value added services to go with a paid listing. Possibly doing a daily blogroll in each category so the site has fresh content to keep people interested.
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    • Profile picture of the author SoundsGood
      Originally Posted by VoyagerMike View Post

      All the scripts I look at look like sites from the 90s.
      Exactly. I totally agree.
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      • Profile picture of the author hotftuna
        Originally Posted by SoundsGood View Post

        Exactly. I totally agree.
        So what? Are you here to be stylish or to make money?
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        HeDir.com ranks #1 for "human edited web directory"


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        • Profile picture of the author SoundsGood
          Originally Posted by hotftuna View Post

          Are you here to be stylish or to make money?
          Other times it doesn't matter as much, but in this particular case I need BOTH.
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  • Profile picture of the author Sarah Harvey
    I was going to say when looking at a Directory, ensure that the script works properly and that it is visually pleasing to the eye.

    There is nothing more I hate then directories that are badly designed... and from personal experience- there are a ton of them.
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    "Find the problem and provide the solution."
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    • Profile picture of the author hotftuna
      Originally Posted by Sarah Harvey View Post

      I was going to say when looking at a Directory, ensure that the script works properly and that it is visually pleasing to the eye.

      There is nothing more I hate then directories that are badly designed... and from personal experience- there are a ton of them.
      One way to make a directory pleasing to the eye, or to avoid turning it into an eyesore, it to keep ads to a minimum. Directories do poorly when it comes to adsense. There is money to be made in pure submission revenue.

      One example is www.dirmania.org. It may or may not look like to 90's, but it does not look bad. I don't even offer featured listings on this site- just straight standard listings. It is fairly popular. Site uses eSydiCat script.
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      HeDir.com ranks #1 for "human edited web directory"


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  • Profile picture of the author Sarah Harvey
    @ hotftuna

    Not bad. I actually like the logo on the directory.

    There is a lot of white space and it doesn't feel cluttered which gets points in my book. Still how much do you actually make from a directory like that?

    By the way... would love to see your avatar in a bigger size. It sort of drew my eye.
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  • Profile picture of the author hotftuna
    How did you start? I was lucky. Seven years ago the guy that started cannylink needed cash fast and offered me the site.

    How do you get your site to rank with little or no registrants? Ranking is great but you don't need it to get submissions. What you need is customers. Since you should not count on out ranking competitors for a very long time, spend you efforts on getting a link on "directory lists" and on directory review sites. If by "no registrants" you mean no site listings, yes you need to seed the directory before you can promote it or charge for submission.

    Did you start offering free spots and then moved on to paid registration? 9 of my 11 directories have been purchased. They already had a base of listings so I charged from day one. The two directories that I started from scratch were free until I felt I had enough listings to start charging.

    What type of script did you use? I use PHPLD & eSyndiCat. Both are great.
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    HeDir.com ranks #1 for "human edited web directory"


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  • Profile picture of the author dvduval
    Thanks for recommending phpLD. The directory industry as a whole gets thousands of submissions daily, and millions of dollars each year. There are many directory owners that get $x,xxx or even $xx,xxx in their home based businesses. Like any other business, you need to research it and think about your business plan, but there is still plenty of money to be made with the right plan.
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    • Profile picture of the author SoundsGood
      Originally Posted by dvduval View Post

      Thanks for recommending phpLD.
      Is phpLD offered as a Wordpress plug-in?
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      • Profile picture of the author dvduval
        Originally Posted by hotftuna View Post

        No problem dvduval. PHPLD is great for both the novice & pro alike. Your service is fantastic and I like that I am able to interact with you on WF.
        You are quite welcome, and we have enjoyed helping you.

        Originally Posted by SoundsGood View Post

        Is phpLD offered as a Wordpress plug-in?
        phpLD is an app at least as large as Wordpress, so it doesn't really make since to make a plugin. What many have done is run phpLD alongside wordpress. There are even some matching template combinations. For example, here are 3 wordpress templates that were converted from phpLD themes.
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        It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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        • Profile picture of the author SoundsGood
          Originally Posted by dvduval View Post

          phpLD is an app at least as large as Wordpress, so it doesn't really make since to make a plugin. What many have done is run phpLD alongside wordpress. There are even some matching template combinations. For example, here are 3 wordpress templates that were converted from phpLD themes.
          Well, I can't change my entire existing website to match phpLD... nor do I want to try to make phpLD match my site. Personally I'd much prefer to use a Wordpress plug-in so it matches the site EXACTLY and everything works together perfectly.
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          • Profile picture of the author dvduval
            Originally Posted by SoundsGood View Post

            Well, I can't change my entire existing website to match phpLD... nor do I want to try to make phpLD match my site. Personally I'd much prefer to use a Wordpress plug-in so it matches the site EXACTLY and everything works together perfectly.
            We've worked with people to help them build integrations with wordpress. I think the part you may not understand about phpLD is our admin panel (login: admin / admin ) is actually bigger than wordpress itself, and has more features. It sounds like you just want some kind of a basic link listing as a plugin. I am not aware of any situations where one big application "plugs in" to another, but would love to see one if it exists (especially an apples to apples type comparison).
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  • Profile picture of the author hotftuna
    No problem dvduval. PHPLD is great for both the novice & pro alike. Your service is fantastic and I like that I am able to interact with you on WF.
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    HeDir.com ranks #1 for "human edited web directory"


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  • Profile picture of the author SoundsGood
    One of the problems is that we've already got other Wordpress plug-ins that are important to the site. For example, Gravity Forms handles our forms, and MailChimp is integrated within Gravity Forms. To kill those off and start with something new would be difficult task.
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    • Profile picture of the author dvduval
      Originally Posted by SoundsGood View Post

      One of the problems is that we've already got other Wordpress plug-ins that are important to the site. For example, Gravity Forms handles our forms, and MailChimp is integrated within Gravity Forms. To kill those off and start with something new would be difficult task.

      You could easily run phpLD in a separate folder (and even call on things like Gravity Forms).
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      It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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      • Profile picture of the author abundantliving
        Originally Posted by dvduval View Post

        You could easily run phpLD in a separate folder (and even call on things like Gravity Forms).
        Sent you a PM

        Would like to talk privately about having you do some custom directory work for me.
        :-)
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  • Profile picture of the author Mike McAleer
    I am thinking about doing a ton of little local directory sites.
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  • Profile picture of the author dvduval
    Thank you for the inquiry. Custom work is a big part of our business, and I look forward to hearing about your plan.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author m4512ur
    If you want to develop the paid directory, in my suggestion.... the first step that you need to do is try to find high pagerank domain (PR4, PR5 or it would be better if PR6++).

    This domain pagerank will be the good things that will attract the submitter to advertise their link at your directory.

    If you want to develop the article directory, you can use wordpress as the engine but if you want to develop some kinds like the link bid directory, then you can buy the PHPLD or phplinkbid script.

    Good luck,
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    • Profile picture of the author Devid Farah
      The most important thing you need to do is worry about content and marketing.

      Any script can do the job, what you are required to do is to tweak it with a professional programmer.

      You can have a paid component and handle it much like Ezine.

      However no one will want to pay unless you have two of the most important things going for you link Juice and traffic.

      If you can provide traffic to these people that you want to sign up then you are good.

      This can be done using a separate service.

      To this date there is no service that contends dealing with syndicating the correct way.

      Maybe you can do this.

      You however will need to get a lot of content first to get the ball rolling.
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  • Profile picture of the author SoundsGood
    I'd still prefer to have a Wordpress plugin type. Just easier to deal with, period.

    Maybe some day phpLD will be a plugin ??
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  • Profile picture of the author krzysiek
    Hi,

    I am also thinking of doing something similar (having had thoughts about it previously and heard of some recent success stories - i've been inclined to give it more thought).

    I think directory press is not very suitable.

    As for phpLD, about to check it out - but if it is as big as the author/owner says it is, I don't think we'll be seeing a WP based plugin.
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    • Profile picture of the author SoundsGood
      Originally Posted by krzysiek View Post

      I think directory press is not very suitable.
      I agree.

      Originally Posted by krzysiek View Post

      As for phpLD... if it is as big as the author/owner says it is, I don't think we'll be seeing a WP based plugin.
      Could be. Too bad, though.
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    • Profile picture of the author dvduval
      Originally Posted by krzysiek View Post

      As for phpLD, about to check it out - but if it is as big as the author/owner says it is, I don't think we'll be seeing a WP based plugin.
      I think we will be seeing "something". We get so many requests, so we will be working on this. We are already working with some existing customers on straight wordpress projects (making plugins for one), and also on wordpress/phpld integrations. We just need a little more time to get something that is worth offering to everyone that is bug free and fits a variety of needs. We are making progress on that now.
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      • Profile picture of the author bretski
        I use Article Friendly and I like it well enough. Support is pretty good and it's easy to use.
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      • Profile picture of the author SoundsGood
        Originally Posted by dvduval View Post

        I think we will be seeing "something".
        Excellent !!!
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  • Profile picture of the author Leshok
    I too would like to start a paid directory, but am wondering what would attract people to pay for a listing?

    Thanks
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    • Profile picture of the author dvduval
      Originally Posted by Leshok View Post

      I too would like to start a paid directory, but am wondering what would attract people to pay for a listing?

      Thanks
      I'm going to say that you first have to ask what these people want. Most likely they want real people who would be possible prospects for their business. So let's suppose you work hard to build a facebook group for your city or niche. You interlink the group and the directory. You get people participating in both. Then it's much easier to sell a listing because are dealing with real people that you can show these businesses. It's not just some scattering of links that hardly relate. If you do a good enough job building something that real people visit, you can charge way more per listing too. Good luck, and let me know if you have any more questions.
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      • Profile picture of the author Leshok
        A Facebook group sounds like a great idea! Is it better to use a fanpage or a group on Facebook? Your post has got me thinking, I wonder if I could put Facebook "likes" and comments on the directory and encourage people on my group to help out with the directory? This is great, I'm really excited, I can finally start getting the ball rolling. Thanks for the advice, dvduval!

        Originally Posted by dvduval View Post

        I'm going to say that you first have to ask what these people want. Most likely they want real people who would be possible prospects for their business. So let's suppose you work hard to build a facebook group for your city or niche. You interlink the group and the directory. You get people participating in both. Then it's much easier to sell a listing because are dealing with real people that you can show these businesses. It's not just some scattering of links that hardly relate. If you do a good enough job building something that real people visit, you can charge way more per listing too. Good luck, and let me know if you have any more questions.
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        • Profile picture of the author dvduval
          Originally Posted by Leshok View Post

          A Facebook group sounds like a great idea! Is it better to use a fanpage or a group on Facebook? Your post has got me thinking, I wonder if I could put Facebook "likes" and comments on the directory and encourage people on my group to help out with the directory? This is great, I'm really excited, I can finally start getting the ball rolling. Thanks for the advice, dvduval!
          That's something I am still on the fence about too. I know a lot about directories, but still gaining knowledge on Facebook. With a group I believe you have more flexibility to add administrators to help you moderated, etc. I think Fan Pages don't offer as many options. If anyone can clear up the differences, it would be much appreciated.

          (I will say personally I have seen more interactivity with groups)
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  • Profile picture of the author n3wesc0
    Start free and with until it reaches known. A lot of web directories with high PR are free.
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    • Profile picture of the author Leshok
      Originally Posted by n3wesc0 View Post

      Start free and with until it reaches known. A lot of web directories with high PR are free.

      I don't plan to start out free, I will be adding links myself or adding links from people in the group. I plan to charge because I really don't plan to be like other directories.
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  • Profile picture of the author JamieSEO
    Originally Posted by E. Brian Rose View Post

    A directory of what? Cars? Hookers? Cake shops?
    Originally Posted by Chris Moore View Post

    All of the above..:p

    Oh, wait! finance related sites too..
    So you will be running the "Best Financial Advisers for Toyota Driving Hookers Running Cake Shops" directory?

    Great sub-niche!
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  • Profile picture of the author jobayerahmed
    why people will pay u to enlist there site in your directory ? u hav to think on this n find the best answer before u go for real hit
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  • Profile picture of the author frankl
    Originally Posted by Chris Moore View Post

    Hi everyone,

    I would like to start a paid directory and I don't know how to go about it. Can anyone in this business help me? Only expert advice please... Thanks!
    Try to buy an aged domain with hih pr. Otherwise you won't be able to charge any fee.
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  • Profile picture of the author dnvgoods
    Start one for free, preferable one for your home town. Then link it to other directories and so on. In time you will get lots of webmasters trying to add there sites.
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    • Profile picture of the author dvduval
      Originally Posted by dnvgoods View Post

      Start one for free, preferable one for your home town. Then link it to other directories and so on. In time you will get lots of webmasters trying to add there sites.
      It sounds like he is not trying to attract "webmasters" so much as local businesses by working with people in his area. Sometimes starting out free can have its weaknesses with local area directories, as you lose revenue that you need to get the business going.

      If you can't get money from a local business, ask them for a coupon, free meal, gift certificate or other, and then give that away to your facebook group for participating on your site.

      Then you a win-win situation. The business get a new lead, and your website gets more attention from a happy user.
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