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Browsers Blocking Cookies - what's it mean for affiliates?

by warrenonline
9 replies
Just read this -- The Browser War on Tracking | HasOffers about the next generation of browsers blocking cookies.

I've heard a little bit about it before, but now it seems to be gaining momentum. Most everyone who discovers that feature whilst poking around in their browser settings is going to enable it just because it makes them feel 133t to not be tracked (not that they know what it actually means one way or another). What do you think it means for the future of affiliate marketing?
#blocking #browsers #cookies
  • Profile picture of the author Tony Dean
    $0!

    Most affiliates rely on the tracking cookie with Amazon and other sites.
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    • Profile picture of the author warrenonline
      Originally Posted by Tony Dean View Post

      $0!

      Most affiliates rely on the tracking cookie with Amazon and other sites.
      Yeah, pretty sucky. WTG Microsoft, Mozilla and the rest. Thanks, FTC.
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  • Profile picture of the author tritrain
    And the new Incognito Mode for Android. Ugh.
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  • Profile picture of the author LukeH
    Yeh, but recently, I came across a relatively new affiliate program that doesn't rely on cookies. That is pretty cool, but because the affiliate program is still so small, I decided to leave to join it later.
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    • Profile picture of the author warrenonline
      Originally Posted by LukeH View Post

      Yeh, but recently, I came across a relatively new affiliate program that doesn't rely on cookies. That is pretty cool, but because the affiliate program is still so small, I decided to leave to join it later.
      Sounds pretty good I guess. If this does really start to make a noticeable dent, these guys may not be small for long. Who are they btw?
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      • Profile picture of the author myob
        Many people actually have been disabling cookies for quite some time. What I have always done is have a presell page with an offer based on a sucessful transaction. Customers are advised to turn on and/or clear cookies before making a purchase. Also, have them signup for additional offers/products and keep selling related products. Always tell them to enable cookies before purchases to receive bonuses.
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        • Profile picture of the author BacklinkExcellence
          Well that certainly sucks. There are other forms of tracking, like flash or IP based but the majority of networks, offers, vendors etc. still rely on cookies.
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          • Profile picture of the author KylePeters
            Originally Posted by BacklinkExcellence View Post

            Well that certainly sucks. There are other forms of tracking, like flash or IP based but the majority of networks, offers, vendors etc. still rely on cookies.
            Yeah, but I have a question based on that??? What would work the best in terms of percentage that we would get paid.... cookies, flash, IP?

            Because as we have it now.... with cookies -- there are many sales we are not getting paid with already due to #1) incognito, or #2) they may have been redirected from our affiliate link to their sales page -- then returned to that sales page after clearing out their cookies(and we won;t get paid!) -- so, maybe it is a good thing cookies will go away for good -- thus increasing affiliates chances for us getting paid better if the affiliate networks were forced to move to flash or IP tracking?

            Am I wrong in stating this?
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  • Profile picture of the author GarrieWilson
    IE has been able to block since v7. By default it only blocks 3rd party cookies that dont have a signed privacy policy. Most people always use the default settings so if 1st party are allowed by default, its not a big deal.

    That article is also promoting a service that offers cookie free tracking so its fear mongering/sensationalizing a tad.

    -G
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