Niche Marketing on Crack: Worst Product Name Ever

[Chris Lockwood]

I'm glad this thread was started, so I could finally learn why that product sold so poorly.

Wouldn't the worst product name ever be a name you can't even remember?

Niche Marketing Done in Such a Way as to Not Offend Anyone, With Some Work Required, Yet Not So Much as to Make it Unfavorable vis a vis Working a Regular Job, in Such a Way as to Acquire for Oneself Such Profits as to, in Effect, Support Oneself and Provide Oneself with Necessary Food, Clothing and Shelter, So as Not to Become a Burden on Society, With Liberty and Justice for All

[sylviad]

First impressions of the product...

Wow. This will make my marketing efforts soar.
Having never used crack or had anything to do with anyone using it, although having heard something in news stories... my understanding is that crack makes you hyperactive and dangerous.

If you are a hyperactive and dangerous internet marketer, that would be a good thing, would it not? Hence, Niche Marketing on Crack would be a great product to follow.

I bought it. I'm working through it. I'm convinced it will make me at least a little more hyperactive and dangerous.

Sylvia

[Marhelper]

Originally Posted by David Michael

It's obvious the creator had no clue about urban lexicon. When you state someone or something "is on crack" it is never viewed as a positive connotation. However, if he had stated Niche Marketing is Crack it would have changed the whole view of the product. Crack is powerful, it is addictive, it controls the user. Being "on crack" makes you weak minded, an addict someone with no control.

To sum this up, make sure you choose your product name wisely and look at all the possible connotations. Failing to do so can cost you many customers.

I get what you are saying but co-mingling with that is my utter disdain for the age of political correctness we are living in. Everyone is offended by something ... where do we draw the line? Ultimatley, do NOT buy the product if it offends you, period!

[richfit]

How about SalesCrack.com what do you think about that name?

[JohnMcCabe]

Originally Posted by Lance K

Well you say you can't comment on the quality of the product because you haven't purchased it.

Yet you're comfortable commenting on the title without knowing how effective it is rearding sales. You're commenting purely on opinion formed without all the facts. The very thing you won't do about the quality of the product (good idea). But it's ok when it comes to the product title?

Do the "On Steroids" products make you think of shrunken balls and man boobs?

Along with back acne, uncontrollable rage and home run records...

Originally Posted by Martin Luxton

The worst product name ever was the Ford Nova in Spain because "no va" in Spanish means "doesn't go". Sales of that model did not "va" at all.

I see no problem with the title being discussed. What I understand from it is that the book contains a system for making loads of money from niche marketing.

I think it's an excellent title - memorable and to the point.

Martin

I thought Chevy made the Nova, and many of them lived up to their name...

I believe it was Gerber that tried to market baby food in some African country where the people are largely illiterate, so food companies put pictures of the contents of jars and cans on the label. Imagine picking up that jar with the smiling baby on the label...

And I think it was Coke that picked the wrong symbol when they started in China. They wanted "refreshing" and got "dung" instead.

Looking at 'bum marketing' from another angle, isn't 'bum' a slang term for arse?

When NMOC first came out, I patiently waited for the hoopla to die down. Clever title, lots of buzz, well done. When the flood of products followed, all on crack or steroids, I did start a thread questioning those titles. I asked for some creativity - how about PHP on php, or affiliate marketing on angel dust (same associations as crack)? Email on Ecstasy (make readers crave contact)? Or even autoResponders on Rufies (makes subscribers cooperative and compliant)?

By the way, if anyone decides to use one of those, I'd appreciate a little sumpin' sumpin' for the idea...

[sylviad]

I just remembered...

Many moons ago, a common phrase was to call someone a "crackpot". That was long before crack the narcotic became popular. According to the Heritage dictionary, "Crackpot = an eccentric person, especially one espousing bizzare ideas"

My mother often called me a 'crackpot'. Now I'm wondering just what she DID mean.

There is also a village called Crackpot in Northern Yorkshire, England. Ah, Yorkshire... my family home! Maybe she was referring to the town, rather than the eccentric, although I do have some bizzare ideas sometimes.

Sylvia

[tiger325]

haha this is bringing him many more sales

[Rich Blondi]

New Product Launch

Marketing Sodomy: Rape the Competition and Leave 'Em With Bleeding, Gaping A-Holes. use coupon code: Plunger upon checkout.

I can get you some good graphics for this....

Hey wait a second..they're not wrestling!

[Mark Brock]

Originally Posted by JohnMcCabe

how about PHP on php, or affiliate marketing on angel dust (same associations as crack)? Email on Ecstasy (make readers crave contact)? Or even autoResponders on Rufies (makes subscribers cooperative and compliant)?

By the way, if anyone decides to use one of those, I'd appreciate a little sumpin' sumpin' for the idea...

John, you missed "Binge Thinking!" - (do all of your weeks' work in the space of one night!)

Mark

[Diana Lane]

My dad always referred to state benefits as 'the pancrack' - no-one was ever on the dole, they were always 'on the pancrack'. NMOC makes me think of that whenever I see it. Different things mean different things to different people, but you generally see the intent of the originator and just start using their expression as they meant it instead. Here in the UK, I don't think anyone's about to abandon 'bum marketing' in favour of 'arse marketing'.

I've been wrong before, though. It could catch on if we abandon 'viral marketing' too, for something with a bit more whizz behind it. 'Spliff Marketing - Nothing Gets Passed Around Quicker!'..?

No problem with NMOC here.

[Lance K]

Originally Posted by David Michael

Of course I can comment on the title, because of said title, I decided not to purchase. There is your stat regarding sales.

I'm not trying to be an ass, and I hate to burst your bubble...

But NO IT'S NOT!

[Lance K]

Originally Posted by David Michael

As stated unless a split test was done what you are saying means nothing.

Two way street my friend.

[Kristi Lane]

Originally Posted by David Michael

I am commenting solely based on the title. That why this thread states "worst product name ever" not "worst product ever". I had no interest in purchasing it as it didn't suit my needs.

Originally Posted by David Michael

Of course I can comment on the title, because of said title, I decided not to purchase. There is your stat regarding sales.

Can't make up your mind?

I've heard and perhaps even used the phrase ______ on crack for years, Andrew's not the first to use the phrase in that manner. He may well be the first to have used it in a product name and judging by the huge number of purchases vs a small number of "complaints" it seems to have worked out ok for him.

Kristi

[RevenueRabbi]

Robert Plank has a whole "on Crack" series.

he has many many dedicated followers who buy everything he puts out!

I think that finding a name like "on crack" which is memorable but not overused, is a great way to mark and brand your products...

Robert can take any nice, make a report on it, and name it "keyboard shortcuts on crack" (maybe someday) "macros on crack" (hmm? robert?) "membership sites on crack"' (done) "php on crack" (done) or "blogging on crack" (not done, but robert will get there someday..)

the fact that it's memorable and that people are more likely to buy something that is one of a series of products they have learned to be comfortable with and that provide great value for the money- is a winner in my book.

and, if you don't like the term "on crack" but saw the product had great reviews, a good price, and a money back guarantee...

wouldn't you buy it?

and once you did, woun't you buy future offering from the author?

food for thought, eh?


BizBooks

[Hesaidblissfully]

Originally Posted by David Michael

Sales my have been great for the creator, (JV lists start most product launches) had he did a split test with a different title is the only way we would know the effectiveness of changing "on" to "is".

True, but then how can you make a claim about the effectiveness of a name without any data (except for your own) to back it up?

Any of us could make claims like this all day. Personally I think all the Google Assassin/Google Bitchslap/Google Decapitation type names have gotten pretty ridiculous. But unless I have tested sales data versus another name, my argument couldn't hold any weight.

[J.Knight]

Originally Posted by David Michael

It's obvious the creator had no clue about urban lexicon.

Hey dude... I could say your ancestors 'had no clue' when it comes to names, as Michael is usually a christian name and not a surname.

But, that would just be rude.

JK

[David Michael]

Originally Posted by J.Knight

Hey dude... I could say your ancestors 'had no clue' when it comes to names, as Michael is usually a christian name and not a surname.

But, that would just be rude.

JK

Who said it's my last name?

Clues are being handed out at Walmart this season. Pick one up.

It is obvious the average age on this forum is about 50 so I will forgive those who believe being "on crack" is ever viewed in good light, and are not current with today's slang.

That being said, this reminds me when the Baha Men came out with "Who Let the Dogs Out" (which was actually written and performed by a Canadian which was stolen and he successfully sued the group and their label) everybody and their grandma was saying the phrase. My middle aged, not in her prime, Prof at the time was even saying the phrase.

All the while she had no clue the song meant who let the ugly ladies out.

Woof, Woof, Woof, Woof

Thread Closed!

[Jenni Mac]

We ALL know the actual urban meaning of CRACK, we're not idiots.

It's just that most of us also see the brilliance of using it as a marketing tool and clearly it's worked.

Relax, you started a debate and some here don't agree with you, it's allowed.

Oh and you can't "close" a thread like that.

[Lance K]

Originally Posted by David Michael

That being said, this reminds me when the Baha Men came out with "Who Let the Dogs Out" (which was actually written and performed by a Canadian which was stolen and he successfully sued the group and their label) everybody and their grandma was saying the phrase. My middle aged, not in her prime, Prof at the time was even saying the phrase.

All the while she had no clue the song meant who let the ugly ladies out.

So what you're saying is that even though people interpreted the meaning of the song wrong, it sold like hotcakes. So I'm left with one question...

Are you trying to prove or disprove your own argument?

[Jason Pereira]

It sold, and pretty damned well at that so it's hardly the worst product name ever. I'd name a product Doggy Doo Doo if it sold as well as NMOC.

[Joseph Then]

Originally Posted by David Michael

I am commenting solely based on the title. That why this thread states "worst product name ever" not "worst product ever". I had no interest in purchasing it as it didn't suit my needs.

If you are not interested in product just don't open a thread and start talking about the name.

If I open a thread that says, "David Michael: Worst Name Ever" would you be happy?

Respect the product owner + all those who uses the word "crack" in their product name, please.

[J.Knight]

Your own thread is proving that pure nonsense presented in the 'right' way (read, 'controversial') can prove to be 'popular'.

As Lance notes above me...what on earth are you trying to prove?

This game is about sales. Making money. Being remarkable. The Purple Cow. Creating buzz. (Read what Mark Hughes and Seth Godin have to say on the matter).

Sure a name can harm perception. In this case, whether you like it or not, it didn't.

JK

[mlevenhagen]

At least he didn't call it "Pay for Your Crack with Niche Marketing!"

I actually think it's just great marketing. There are a lot of people with "Killer" as part of their title, but they aren't promoting people going out killing people.. most aren't anyway. I think. I hope.

[napoleonfirst]

One of the best methods to get top 10 rankings is exposed in NMO. This guy rocks.

[AndrewHansen]

I was at a Tony Robbins event a week or so back and got to talking to a few people about SEO and such...

I had introduced myself and we'd gotten into a good chin wag...

Suddenly, one of the guys stopped and was like:

"Wait... Andrew Hansen... where do I know you from online?"

Me: You probably remember Niche Marketing On Crack?

Him: NICHE MARKETING ON CRACK!!! HAHA YES!

Laughs and high fives ensue, and a relationship begins, of which who knows what great benefits could come? And I can't tell you how many similar conversations and introductions have happened that same way.

Naming that product was one of the best decisions I ever made

Andrew

[Jenni Mac]

Originally Posted by AndrewHansen

I was at a Tony Robbins event a week or so back and got to talking to a few people about SEO and such...

I had introduced myself and we'd gotten into a good chin wag...

Suddenly, one of the guys stopped and was like:

"Wait... Andrew Hansen... where do I know you from online?"

Me: You probably remember Niche Marketing On Crack?

Him: NICHE MARKETING ON CRACK!!! HAHA YES!

Laughs and high fives ensue, and a relationship begins, of which who knows what great benefits could come? And I can't tell you how many similar conversations and introductions have happened that same way.

Naming that product was one of the best decisions I ever made

Andrew

From the horses mouth!

[ExRat]

Hi David,

It is obvious the average age on this forum is about 50 so I will forgive those who believe being "on crack" is ever viewed in good light, and are not current with today's slang.

Ever heard of a 'crackberry'?

The biggest mistake of the many you have made here is the assumption that because YOU didn't buy it, that the product creator made a mistake. This exposes you as a consumer rather than a marketer.

You assumed that the product creator was not targetting his market and that he simply desired to sell as many units as possible.

It's obvious the creator had no clue about urban lexicon. When you state someone or something "is on crack" it is never viewed as a positive connotation.

So you can only sell products via positive connotations? Perhaps a little research of Hollywood, the music industry or the media in general might clear that up for you.

[Mike McBride]

Why is this thread still going on? Didn't you read where Our Lord and Master, His Royal Highness David Michael, proclaimed:

Thread Closed!

On your knees, maggots, in the presence of Greatness!

[Joseph Then]

Originally Posted by Mike McBride

Why is this thread still going on? Didn't you read where Our Lord and Master, His Royal Highness David Michael, proclaimed:
On your knees, maggots, in the presence of Greatness!

He has created a stir that is hard to close, so how?

[Alton Hargrave]

Originally Posted by Michael Oksa

Hi David,



Whatever the case, I find the term repulsive and have not purchased any product that ends with 'On Crack'

All the best,
Michael

I agree and I refuse to buy such products.

Alton

[Dean Shainin]

Originally Posted by BIG Mike

You're about a year or so too late to criticize it. As far I can recall, it was a huge success and spawned a bunch of other "...On Crack" type products, which presumably had similar successes.

You're making assumptions and generalizing based on your impression of the product name - not on any actual empirical data. You do not know if it cost him customers nor do you know if others found it negative.

You only know that you found it negative and did not purchase it. I'm not sure if you're assuming that your opinions are representative of a significantly large demographic, but I find that unlikely.

I do agree with you that choosing a product name wisely is important and I think Andrew accomplished just that with his choice.

This thread is a blast from the past.

I created a product related to Niche Marketing On CRACK and it was very successful but my mother was visiting and noticed the sales copy I was writing and thought it was not cool. It was too late the idea had already been created. I was really getting ready to pull it when my mother said she did not like the name but at the time figured most would know it related to Andrews Niche Marketing On CRACK.

Here was the product name and the sub-head.

Niche Marketing Keywords On CRACK!

"How Would You Like My Enormous Confidential Keyword List, Save Hundreds Of Hours On Research, D.O.M.I.N.A.T.E Your Niche, Cash In With Bum Marketing, Squidoo, Niche Marketing On CRACK, ClickBank, and Google AdWords!"



The product package was very successful to say the least but I always felt a bit strange about the name anyways...




Cheers,
Dean

[Steven Wagenheim]

Hey, David Michael...I'd give you 5 bucks to go buy a clue but you'd have
trouble finding the nearest Wal-Mart to make your purchase.

Hey Andrew, you rock!

[Frank Donovan]

Oh, I have nothing to add.

I'm just continuing this because only Allen and/or the collective will of Warrior mods get to declare "Thread Closed".




Frank

[Musika]

I actually really liked the title when I first heard of it. The "on crack" part is what got me more enthused, in reality. When I read "on crack", I thought of "out of control", and "dangerous", which I then transferred to the product itself "This thing must be wild, crazy, and out of control! It must convert very well!"

[Vin_J]

But what if you like crack?

[Steven Wagenheim]

Originally Posted by Vin_J

But what if you like crack?

Judging by some of the moronic people who come here, I'd say there are a lot
of folks who've been doing way too much crack in their day.

[zerofill]

Maybe...it would be cooler if it was:
"Niche marketing for CRACK!"

Now you can afford all your crack from money you make online instead of stealing your neighbors stereo, xbox, or car...WOOHOOO!!!

[Big Al]

Maybe he mis-spelt it and meant 'craic' -- my mum always goes to parties to see what the craic's like..

On a sidenote - I understand what he 'means' by the title in terms of upbeat, unstoppable....

Shall we move onto rap?

[Steven Wagenheim]

Originally Posted by zerofill

Maybe...it would be cooler if it was:
"Niche marketing for CRACK!"

Now you can afford all your crack from money you make online instead of stealing your neighbors stereo, xbox, or car...WOOHOOO!!!

Now that is funny.

[GeorgR.]

thats interesting since i did some brainstorming for my latest "affiliate power script" recently and that term came to my mind. But i scrapped it due to negativity associated with it, it also sounds very unprofessional.

[valerieSONORA]

Niche Marketing on Crack-never offended me in the slightest. And I don't use crack and people here are called crackpots if they are idiots.

That post about sodomy, rape, bleeding a-hole, that offended me and yeah I reported that. How could the guy be offended by the word crack but not the other crap he posted? I'm not one to report often but if someone talks about stuff like that on a marketing forum, that's not right.

[Colin Evans]

Everywhere I've been, coke = cocaine and coke = coca-cola (I don't think I've ever actually heard anybody say "I'm going to buy some coca-cola")

Hmmmmm... So according to the OP's logic...

[Roaddog]

It worked for me

I printed it out

rolled it up

and smoked it!


start a stupid thread, get a ...



Jim

[Angela V. Edwards]

Originally Posted by Jenni Mac

What on earth is the OP talking about? The first rule of marketing that I ever learnt was to stand out and be memorable! NMOC does that hands down!

He's overanalyzing the term "on crack". Yes, in the vernacular "crack" is an addictive drug and all that, but the phrase 'on crack' usually means something slightly different. It usually means over-the-top, BIG, and FAST. People who are "on crack" are usually hyperactive and can't slow down.

My former Assistant Manager used to jokingly call me a "crackhead" (he was somewhat of a goofball; very funny and made me laugh a lot) when I would be super active with focus about my job. Niche Marketing on Crack to me is a very descriptive title and I never once got a bad 'vibe' about the product from its name.

[Hesaidblissfully]

Originally Posted by GeorgR.

thats interesting since i did some brainstorming for my latest "affiliate power script" recently and that term came to my mind. But i scrapped it due to negativity associated with it, it also sounds very unprofessional.

The market is another consideration. I doubt the author would've named it Niche Marketing On Crack if his target market was little old ladies or if it was a mainstream b2b product. His "niche" was internet marketers, who as a group (at least according to the replies here) seem not to have been bothered by it.

[Sylvia Meier]

You know what, he was the product creator, he decided on the name and it sold like hot cakes. So what if it offends some. No matter what you do or say you can't please everyone, but by how well it sold and how well known it is, I would say he made more sales than offended customers.