Niche Marketing on Crack: Worst Product Name Ever

[David Michael]

It's obvious the creator had no clue about urban lexicon. When you state someone or something "is on crack" it is never viewed as a positive connotation. However, if he had stated Niche Marketing is Crack it would have changed the whole view of the product. Crack is powerful, it is addictive, it controls the user. Being "on crack" makes you weak minded, an addict someone with no control.

To sum this up, make sure you choose your product name wisely and look at all the possible connotations. Failing to do so can cost you many customers.

[milan]

To sum this up, the product name made you post a thread about it. That makes it very good.

[KateD]

Hi...

I'm not sure how many customers he lost. I think most people assume that it isn't real crack.

And besides, it's a kickass product.

KateD

[Michael Oksa]

Hi David,

Looks like the creator of this product changed the meaning of the term, at least among IMers.

Also, it could be possible that the connotation you mention is what "on crack" means in Toronto, but slang is regional, and may have the positive meaning somewhere else.

Whatever the case, I find the term repulsive and have not purchased any product that ends with 'On Crack'

All the best,
Michael

[David Michael]

Originally Posted by milan

To sum this up, the product name made you post a thread about it. That makes it very good.

WTF? Not all publicity is good.

[Kamran]

Nevertheless, it was a HIT.

Now, don't tell me hit is a weak word for marketing

[Christopher R Everson]

The idea is that being on crack makes you tweak, stay up, and be over active.

In the sense of niche marketing on crack, it relates that you'll pump out so many niche sites, so quickly, that people may wonder if you are on crack.

The name obviously works because there is a thread about it, and you remembered it. That's more than 98% of products out there can say.

It's like the HeadOn, APPLY DIRECTLY TO THE HEAD commercials. It was dumb, but people talked about it, and people bought it. Done deal.

You could say the same thing about Bum Marketing. The story is that it's so easy a bum could do it.

Another person might think you are sticking flyers onto bums on the street, or giving them stickers to put on stuff. You might think that it's just a really lazy form of marketing, when it fact it can be the opposite.

[JayXtreme]

I think you'll find that to be "on crack" is relative to the preparation method of the crack..

The sensation, reaction, feeling, experience, buzz, and excitement from Crack is different with each different preparation method...

Maybe the product owner is referring to the "high" state of euphoric over drive that is associated with some crack preparation?..

Just sayin'

Peace

Jay

[Gary McCaffrey]

'On Crack' makes me think 'Gone Crazy'...

Weird choice of name but it did make me take notice and I definitely looked at the sales page the first time I heard mention of the product. If the salesletter had piqued my interest enough to buy, the product name would not have mattered.

At least it was original and made a change from the multitude of products that are doing steroids!

[David Michael]

Originally Posted by Michael Oksa

Hi David,

Looks like the creator of this product changed the meaning of the term, at least among IMers.

Also, it could be possible that the connotation you mention is what "on crack" means in Toronto, but slang is regional, and may have the positive meaning somewhere else.

Whatever the case, I find the term repulsive and have not purchased any product that ends with 'On Crack'

All the best,
Michael

Well IM aren't always the brightest minds.

This is urban lexicon that has crossed cultural lines, this is not regional and only has one meaning. He has not changed the meaning of the term on the internet nor in the real world. Calling someone a crackhead or on crack is always negative. Fiends are erratic, weak, unhealthy. Crack itself, while negative, has positive connotations such as it is addictive, controls the user, mind blowing high etc.

It maybe a good product, I can't comment on the content as I have not purchased it. But that title

[Lance K]

Originally Posted by David Michael

It maybe a good product, I can't comment on the content as I have not purchased it. But that title

Well you say you can't comment on the quality of the product because you haven't purchased it.

Yet you're comfortable commenting on the title without knowing how effective it is rearding sales. You're commenting purely on opinion formed without all the facts. The very thing you won't do about the quality of the product (good idea). But it's ok when it comes to the product title?

Do the "On Steroids" products make you think of shrunken balls and man boobs?

[David Michael]

Originally Posted by JayXtreme

I think you'll find that to be "on crack" is relative to the preparation method of the crack..

The sensation, reaction, feeling, experience, buzz, and excitement from Crack is different with each different preparation method...

Maybe the product owner is referring to the "high" state of euphoric over drive that is associated with some crack preparation?..

Just sayin'

Peace

Jay

I don't get what you mean by preparation. Crack is make with cocaine and baking soda or even similac, cooked in a pot.

If he was referring to the feelings associated with crack then he should have stated that niche marketing "is" crack. The product gives the stated euphoria, buzz, high etc, not the user. The user experiences those feelings, the product creates those feelings.

Next IM launch "Craigslist Marketing on Skid Row"

[Christopher R Everson]

The Bum Marketing method is one of the most frequently quoted and used methods of advertising here.

Bums as a concept and in popular culture are homeless, have no work ethic, often are mentally unstable, are generally alcoholics or have equal addictions, and can be violent street criminals.

Almost no connotation of Bum is a positive one.

Yet people buy it, and people love it.

I'm going to defend Niche Marketing on Crack, because the concept does work, and at the time I read it, it stood up, and delivered wholly on everything it promised, and was right for the price. It was a very solid product.

Whether you want to admit to it or not, the fact that you are stirring up commotion about the name, is in fact proof that the name elicits response and remembrance.

The name may have turned you off personally, but I can promise you multiple people who read this title went out to check the product out, some may have bought as well.

If this product turned you off, I can only imagine what other successful products turn you off:

The Internet Marketing Slut. Offensive, lewd, best selling.

Any of the "For Dummies" book. Who wants a book that assumes they are dumb? Seems like half the world does.

Bitch in the Kitch cooking book. Stereotypes, negativity, best seller.

I could go on for days.

I'll go out on a limb here, and say that basing and forming an opinion of the content of a product solely on it's name is downright ignorant.

[cesarsan]

English is my second language and I perfectly understood what the author meant to say using the expression "on crack". Mission acomplished I would say.

[Clark]

Excellent title which suits and speaks directly to the demographic (tribe) Hansen was going for.

[David Michael]

Originally Posted by Lance K

Well you say you can't comment on the quality of the product because you haven't purchased it.

Yet you're comfortable commenting on the title without knowing how effective it is rearding sales. You're commenting purely on opinion formed without all the facts. The very thing you won't do about the quality of the product (good idea). But it's ok when it comes to the product title?

Do the "On Steroids" products make you think of shrunken balls and man boobs?

Of course I can comment on the title, because of said title, I decided not to purchase. There is your stat regarding sales.

To me it sounds like someone who tried to hop on urban lexicon trying to be cool, but ended up creating an epic fail "product title" (can't comment about the actual product). Sales my have been great for the creator, (JV lists start most product launches) had he did a split test with a different title is the only way we would know the effectiveness of changing "on" to "is".

Steroids has positive connotations as well, larger muscles, increased endurance, increased strength, where the negative connotations are fewer and don't always appear in every user.

[Joseph Then]

I don't understand why people prefer to look at the name and comment about it and had not tried the actual product.

[Hamida Harland]

There was an entire thread devoted to this back when the product was first launched where the product name was discussed at length. I think everyone knows what the author meant by the title so I don't see the problem?

[Frank Donovan]

Sheesh. It's just a name. I'm almost certain there were no real drugs in the product.

And regarding product names with negative connotations - killer, assassin, crusher, stomper - these have all been applied to successful products and we accept that they're not to be taken literally.

I'm sure Andrew must have considered names such as "Niche Marketing done in a rather lively fashion" but thought them not sufficiently memorable.




Frank

PS I'm told there are even some peaceniks in the "Warrior" forum. Surely not

[David Michael]

Originally Posted by Christopher R Everson

The Bum Marketing method is one of the most frequently quoted and used methods of advertising here.

Bums as a concept and in popular culture are homeless, have no work ethic, often are mentally unstable, are generally alcoholics or have equal addictions, and can be violent street criminals.

Almost no connotation of Bum is a positive one.

Yet people buy it, and people love it.

I'm going to defend Niche Marketing on Crack, because the concept does work, and at the time I read it, it stood up, and delivered wholly on everything it promised, and was right for the price. It was a very solid product.

Whether you want to admit to it or not, the fact that you are stirring up commotion about the name, is in fact proof that the name elicits response and remembrance.

The name may have turned you off personally, but I can promise you multiple people who read this title went out to check the product out, some may have bought as well.

If this product turned you off, I can only imagine what other successful products turn you off:

The Internet Marketing Slut. Offensive, lewd, best selling.

Any of the "For Dummies" book. Who wants a book that assumes they are dumb? Seems like half the world does.

Bitch in the Kitch cooking book. Stereotypes, negativity, best seller.

I could go on for days.

I'll go out on a limb here, and say that basing and forming an opinion of the content of a product solely on it's name is downright ignorant.

Ignorant?

Ignorant is using lexicon out of context.

Would you eat a Mc sh!t burger from McDonalds?

As stated unless a split test was done what you are saying means nothing.

[David Michael]

Originally Posted by Joseph Then

I don't understand why people prefer to look at the name and comment about it and had not tried the actual product.

I am commenting solely based on the title. That why this thread states "worst product name ever" not "worst product ever". I had no interest in purchasing it as it didn't suit my needs.

[Mike McBride]

Originally Posted by David Michael

I am commenting solely based on the title. That why this thread states "worst product name ever" not "worst product ever". I had no interest in purchasing it as it didn't suit my needs.

You know, it's threads like this - the OP and those that have wholeheartedly agree with it - that tells me two things:
1) they don't understand marketing;
2) they don't have a clue.

You should come up with such a memorable name, let alone such a successful (and good) product.

[HomeBasedBusinessPLR]

Originally Posted by milan

To sum this up, the product name made you post a thread about it. That makes it very good.

haha you bring up a good point. I agree that the name is pretty stupid but at the same time it's SO stupid that you're virally passing it on. I hadn't heard about it before this thread and now I'll probably go google it.

[Steven Wagenheim]

Where's Andrew when you need him?

All kidding aside, where is Andrew? I haven't seen him post here in ages.

Anyway, this to the OP of this thread.

[Thomas Belknap]

Here is what I know.

I have heard of the product.

I have heard of the author.

I have heard of some of his other products.


He seems to be doing very well with his online business.

The reason I have heard him was because of Niche Marketing on Crack which was a good read.



Oh, I almost forgot.

I don't know David Michael.

I never heard of any of his products.

I don't know if he is doing well ( I can honestly say I doubt it since he is wasting his time arguing about the title of a ebook).

[Martin Luxton]

The worst product name ever was the Ford Nova in Spain because "no va" in Spanish means "doesn't go". Sales of that model did not "va" at all.

I see no problem with the title being discussed. What I understand from it is that the book contains a system for making loads of money from niche marketing.

I think it's an excellent title - memorable and to the point.

Martin

[Christopher R Everson]

Ignorant: Unaware, uninformed, untrained.

Judging something by it's title and nothing else leaves you unaware, uninformed, and untrained about what exactly it is, leaving you Ignorant of that product, and applied to a persons character and behavior, ignorant as a whole.

You however, are not using the word Lexicon correctly.

If I saw a "McShi% Burger" from McDonalds, I would look at it with a level of intelligence that would allow me to do the following:

1. Realize that McDonalds as a corporation has certain operating guidelines that create a minimum level of service, so I know that at the very least, it shouldn't hurt me or taste repulsive.

2. I could see what exactly it is, before casting it off on it's name alone.

3. I could ask other people and find reviews and resources relating to it, and make an INTELLIGENT and INFORMED decision.

By your logic, you would gladly eat a McAwesome burger, filled with cyanide and razorblades, because apparently the products content has no part in determining whether or not it's in fact a good purchase.

[tommygadget]

Originally Posted by Frank Donovan

I'm sure Andrew must have considered names such as "Niche Marketing done in a rather lively fashion"

Now THAT is funny! I am annoyed at the name for one reason: when I tell people how good it is (and it is), the spam filters go off and the email gets dumped. Also, try putting it into Adwords and see (I could not a while ago).

TomG. - Oh wait, that was two reasons, wasn't it?

[Kay King]

Of course I can comment on the title, because of said title, I decided not to purchase. There is your stat regarding sales.

NMOC was launched in 2007. It has sold extremely well and has been a successful method for many who purchased.

The method requires some knowledge of marketing so not purchasing was probably a wise decision for the OP at this point. There is no upside to analyzing and complaining about a product you don't own and don't sell.

kay

[Davegfx]

Honestly, it was the first product i came across that I actually considered buying. The name is memorable, you've got to give it that.

[Rich Blondi]

How stupid.

If I could have as many sales and positive press about my products as that one does..I'd name all my products "on crack"

Cure Your Yeast Infections On Crack!

Solving Bad Breath On Crack!

The Crackheads's Guide to Internet Marketing!

Know what else is a stupid name? Ebay. Google. Wal-Mart.

I'm so smart. I can critique anything.

What an armchair quarterback.

[Jenni Mac]

What on earth is the OP talking about? The first rule of marketing that I ever learnt was to stand out and be memorable! NMOC does that hands down!

[Clark]

Originally Posted by Rich Blondi

Cure Your Yeast Infections On Crack!

Dude, you made me dry heave with that one.

[Steven Wagenheim]

I can't wait to see how many extra sales this thread brings Andrew.

If it does, he deserves it.

If I'm not mistaken, wasn't there actually a special forum or link somewhere
on the main page where Allen was promoting the product at one time?

[Steven Wagenheim]

Originally Posted by Rich Blondi

How stupid.

If I could have as many sales and positive press about my products as that one does..I'd name all my products "on crack"

Cure Your Yeast Infections On Crack!

Solving Bad Breath On Crack!

The Crackheads's Guide to Internet Marketing!

Know what else is a stupid name? Ebay. Google. Wal-Mart.

I'm so smart. I can critique anything.

What an armchair quarterback.

Or how about...Steve Wagenheim on crack?

Now that is a product that could be real dangerous.

[Haddor]

Gee!! Seems so easy a caveman could do it.... LOL

[BIG Mike]

Originally Posted by David Michael

It's obvious the creator had no clue about urban lexicon. When you state someone or something "is on crack" it is never viewed as a positive connotation. However, if he had stated Niche Marketing is Crack it would have changed the whole view of the product. Crack is powerful, it is addictive, it controls the user. Being "on crack" makes you weak minded, an addict someone with no control.

To sum this up, make sure you choose your product name wisely and look at all the possible connotations. Failing to do so can cost you many customers.

You're about a year or so too late to criticize it. As far I can recall, it was a huge success and spawned a bunch of other "...On Crack" type products, which presumably had similar successes.

You're making assumptions and generalizing based on your impression of the product name - not on any actual empirical data. You do not know if it cost him customers nor do you know if others found it negative.

You only know that you found it negative and did not purchase it. I'm not sure if you're assuming that your opinions are representative of a significantly large demographic, but I find that unlikely.

I do agree with you that choosing a product name wisely is important and I think Andrew accomplished just that with his choice.

[milan]

Originally Posted by David Michael

WTF? Not all publicity is good.

You think this thread is bad publicity for the product? I don't think so...

[Mark Brock]

Originally Posted by Steven Wagenheim

Or how about...Steve Wagenheim on crack?

Now that is a product that could be real dangerous.

How many articles would you be able to do per day if you were "...on crack" Steven?

You'd put the rest of us out of business! lol

Mark

[Matt MacPherson]

Don't judge a book by it's cover and don't judge an eBook by it's title.
The product is solid and I recommend it to friends and family who are
just starting out in the IM world.

Secondly, it's a great marketing tactic. You will automatically have
overly sensitive people complaining about the name on various forums
which leads to free publicity. Especially if the product is actually GOOD
and a debate like the one above forms.

Makes me wonder if threads like this are created on purpose.
SHOCK!

Regards,
Matt

[ddasilva]

Originally Posted by David Michael

I don't get what you mean by preparation. Crack is make with cocaine and baking soda or even similac, cooked in a pot.

If he was referring to the feelings associated with crack then he should have stated that niche marketing "is" crack. The product gives the stated euphoria, buzz, high etc, not the user. The user experiences those feelings, the product creates those feelings.

Next IM launch "Craigslist Marketing on Skid Row"

So you think it would've been better as "Niche Marketing is Crack"? no way..... that sounds more drug oriented than "Niche Marketing on Crack".... He's basically just saying that your Niche Marketing efforts are going to be super charged.... You're looking WAY into this title for a product that came out like 2 years ago... I'm surprised you actually started a thread on it and try to relate it to "real" crack and cocain"... He was just using a figure of speech, and it worked very well.

Just for your information, Niche Marketing on Crack is probably one of the best products I've ever bought online and I've bought over 100+. The product backs up the title's claims, and it was a huge success. NMOC is the product that opened my eyes and got me started in affiliate marketing and my whole life has changed as a result. Before buying NMOC I was ready to give up after 8 months of failure. Fast forward to 1 1/2 years later and I'm now making a full time income from affiliate marketing. A huge part of my success is due to NMOC.

The product was not re-hashed information that you could find all over the internet... The information inside the product was unique at the time, and I think the title of the product reflects that as well. The title was unique and gained people's attention... It sure got mine and it looks like it got yours as well :-)

[JayXtreme]

@the OP

Niche Marketing ON Crack..

Meaning your niche marketing efforts become crack fuelled in their projection, accelerating at a much faster rate...

damn this is ludicrous....I cannot believe we have to explain this

Peace

Jay

[SeanIM]

Originally Posted by milan

To sum this up, the product name made you post a thread about it. That makes it very good.

beat me to it


much better than

Niche Marketing for Donkeys


It's not like they used

Niche Marketing So Baked You Can't Think

or

Niche Marketing Strung Out on Heroin

[Martin Luxton]

I was just thinking.

I've never fought in a battle - should I resign from the Warrior Forum?

Martin

[Mark Brock]

Originally Posted by JayXtreme

@the OP

Niche Marketing ON Crack..

Meaning your niche marketing efforts become crack fuelled in their projection, accelerating at a much faster rate...

damn this is ludicrous....I cannot believe we have to explain this

Peace

Jay

I agree.

I would have thought the fact that this product was/is one of the top selling IM products around would have been explanation enough?!

Memorable title made people curious, led to sales!

Mark

[David Michael]

Instead of quoting all the insipid comments in this thread I'll list a few points.

• I don't sell info products.

• I have an outsourced marketing (barefoot, SMG) team that handles marketing and I was researching techniques to forward to them, saw the product, it ended up sounding like someone trying to hard.

• You may have heard of my company, maybe not. I do quite well, however.

• You may have even promoted me if you are with any of the top 10 CPA Networks. Thanks!

• Depending on your age you may have seen my adverts in some National Publications. 16-24 demographic.

• Overly sensitive would be trashing the Author, content.

• I was analyzing the branding of the product, if you can't comprehend something as simple as negative branding, well continue your article marketing on squidoo. Good Luck!

• Tying negative connotations with products are never a smart long term business decision. (baby shaker anyone?)

• It did cost him a customer.

New Product Launch

Marketing Sodomy: Rape the Competition and Leave 'Em With Bleeding, Gaping A-Holes. use coupon code: Plunger upon checkout.

[David Michael]

Originally Posted by JayXtreme

@the OP

Niche Marketing ON Crack..

Meaning your niche marketing efforts become crack fuelled in their projection, accelerating at a much faster rate...

damn this is ludicrous....I cannot believe we have to explain this

Peace

Jay

That makes absolutely 0 sense

Peace

[Thomas Belknap]

Just another troll, please move along.

[Steve Iser]

Epic fail troll.

Anyway the product's good, and it spawned a bunch of crack products.

[Frank Donovan]

Originally Posted by David Michael

New Product Launch

Marketing Sodomy: Rape the Competition and Leave 'Em With Bleeding, Gaping A-Holes. use coupon code: Plunger upon checkout.

Huh! Might have known this was all leading up to a WSO




Frank