Brutally honest copy
So I have been trying an experiment and I wanted to share the results here.
On a recent launch we did for my wife people were asking why we sold the digital book before the physical was released so I sent an email to her list explaining that the creator makes VERY little royalty on the physical and almost 100% of the digital.
Many marketers will make up reasons that seem plausible to answer this question, but the truth works a million times better.
The result?
People buying the digital copy like crazy and emailing her to say they will buy the physical too when it comes out because they like to support her work.
This kind of play can easily backfire in some niches or if not worded properly so be careful.
On a recent launch we did for my wife people were asking why we sold the digital book before the physical was released so I sent an email to her list explaining that the creator makes VERY little royalty on the physical and almost 100% of the digital.
Many marketers will make up reasons that seem plausible to answer this question, but the truth works a million times better.
The result?
People buying the digital copy like crazy and emailing her to say they will buy the physical too when it comes out because they like to support her work.
This kind of play can easily backfire in some niches or if not worded properly so be careful.
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