Do you trash your competition in sales copy?
I'm in a niche where garbage is the norm and good products are 1 in a million (ie the mmo niche, in particular world of warcraft).
What is the best way you have trashed your competition, or is it better to ignore them in your sales pitch?
Do you create a table with green checks and red x's for various attributes for the products?
How do you go about doing it, if at all?
What is the best way you have trashed your competition, or is it better to ignore them in your sales pitch?
Do you create a table with green checks and red x's for various attributes for the products?
How do you go about doing it, if at all?