Dynamic Headlines on Pitch Pages

I think you would have to, in a lot of cases, create a new pitch page to match the headline. While I like the idea that you came up with for testing headlines dynamically, the challenge that I see with this is how to adjust the pitch so that it delivers what the headline promises. This is especially important in cases where you're trying to promote the same product to different audiences.

For example, let's say that you're selling a course about options trading. This course would be good for people who are already involved in options trading, as well as for people who have no idea what it's all about but are looking for an investment strategy or just a way to make more money. So, I would create two sales letters, one for each audience. The current traders will want to know how they can improve their bottom line, while the opportunity seekers will first need to be warmed up to options trading and convinced that it's a viable way to earn income.

I bet you could probably make that happen with a php script, and I personally think that would be a pretty good idea. Affiliates want all the tools they can get from a vendor including anything "pre-fab" that makes their life easier lol and allows them customization options.

I guess I'll give it a good idea "rating Seems pretty cool to me. Just another tool/option for your affiliates, imo that's a good thing.

James

I actually did a little programming give-away for list building on this years ago...

one page in asp (windows servers) and one in php (unix/linux servers)

If you want the code, you can have it, but sounds like you might have it down?

I used it in two ways:

first, to entice jv partners - the link I sent had their code in it and greeted them by name...

second, you can pop that in to like aweber with their firstnamefix tag (or similar) and have a custom link for your list too.

pm me if you would like the code and I'll dig it up.

Gary

Having done a bit of programming in the past (my first degree was in "computer programming" if that gives you an idea of how old I am...) I can see how you would want to have dynamic headers, but at the same time, I can immediately see a couple of potential issues:

1) how do you determine which header to use in each instance?
2) do you have "canned" content to follow each dynamic headline, or is the content also dynamic in some way?
3) what sort of time do you expend in tracking the operation of the dynamic system? It is as much as just providing a specific title and content for each type/venue you are posting?

I recognize the need to provide content and titles for each level and sub-genre of a given niche, but at the same time, I can't seem to wrap my head around a method of having a programmatic method of determining which version to use. Just like when you used to send a resume to a prospective emplolyer, you tailored that resume to their business needs, you should (and it sounds like you are at least trying to) do the same with various sub-niches of any given market. The difficulty in my mind is how to determine how to provide more of a "hands off" approach to "rinse and repeat" without as much personal time.

Perhaps the answer is a virtual assistant (local or off-shore, if needed) to help out?

I don't think affiliates should be given control over the headlines.

The only way this can work is if all the headlines are closely related to the rest of the content on the sales page. Otherwise the headline will draw them in but when the content doesn't match, off they go.

And if this is the case then you should have already done all the split testing yourself and found out which headline is working best for that particular sales copy.

Most affiliates will have a hard time tracking sales properly because they do not have access to your thank you to put their tracking pixel - that is unless they ask you to do it for them. For this reason they are not going to be able to split test headlines against one another so they will only be guessing at which headline is working best for them. If you know what headline is converting best, don't give them an option to blow it. Just stick with the one that is working - you owe it to your affiliates to get them the maximum sales for their traffic.