Contest Prize Ideas?

by 10 comments
Hi Warriors,

I'm putting together a contest to promote the launch of my new business, the International Association of Health & Wellness Professionals and need some prize ideas.

I need some good prizes and I'm a bit stuck for ideas. Do you have any ideas/suggestions?

I'm also really tight on funds right now, so I can't offer high-end prizes like iPads or iPods. My current contest prize ideas:

1. 30-minute strategy session with me.
2. IAHWP membership
3. Copy of my new book Boost Business Online.
4. Amazon.com gift card.
5. Starbucks gift card.

Does this sound appealing? Do you have any other ideas?
#main internet marketing discussion forum #contest #ideas #prize
  • Profile picture of the author JeedoAquino
    Hi Nightengale,

    You might get an idea of what I'm doing right now to give my website some traction:

    Get your own corner of the web!

    Hope this helps.
  • Profile picture of the author Karan Goel
    Originally Posted by Nightengale View Post

    Hi Warriors,

    I'm putting together a contest to promote the launch of my new business, the International Association of Health & Wellness Professionals and need some prize ideas.

    I need some good prizes and I'm a bit stuck for ideas. Do you have any ideas/suggestions?

    I'm also really tight on funds right now, so I can't offer high-end prizes like iPads or iPods. My current contest prize ideas:

    1. 30-minute strategy session with me.
    2. IAHWP membership
    3. Copy of my new book Boost Business Online.
    4. Amazon.com gift card.
    5. Starbucks gift card.

    Does this sound appealing? Do you have any other ideas?
    Hey

    The prizes should be decided by keeping in mind the demographic of the participants. For example, 1,2,3 of your choices may be a good choice for someone really interested in learning something related to the niche, but what would someone who doesn't visit Amazon (me.) do? And what would I do of the Starbucks card, when there's not a single Startbucks outlet in my country (or maybe a few are there).

    Karan
  • Profile picture of the author R Hagel
    Hi Michelle,

    I do think you should focus on the prizes that are directly related to your association. That way, you don't get a flood of prospects who're tyring to win things like itune cards and so on -- these folks will disappear once the contest is over.

    You mentioned the problems with giving away memberships. Here are a few workarounds:

    1. Contest winner: If someone has already purchased a membership, they'll still win a free membership (e.g., you'll refund their membership fees), PLUS they'll win something extra... like a gift card.

    NOTE: If they're already purchased a membership, then a non-targeted prize like a gift card is ok, because they've already proved they're genuine prospects.


    Meanwhile, if the contest winner is NOT yet a member, then they just win a membership -- no extra gift card.

    In other words, you reward people for buying memberships and getting into the association early.


    (Not sure of the legality of any of this -- you'd need to check with an attorney, blah blah blah.)


    2. Another workaround is to offer everyone who participates a "consolation prize" -- a limited-time discount (like 48 hours) on the membership fee. I'd imagine you'd have to do partial refunds for those who already purchased. But then there's not so much let down, because everyone can take advantage of a great deal.


    Good luck with your contest!

    Becky

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