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CPA: Meaning of epc

by LegionNate
1 replies
In regards to the epc, I read in a good little WSO that you can basically get a good idea of a CPA offer's *overall conversion rate by looking at the epc. As an example. If a certain offer has an epc of $1.00 and the payout is $40, that means that on average an affiliate is earning $1.00 per click, and the payout is $40, so it takes 40 of those clicks for one payout. So... it converts at 1 in 40, or 2.5%.

I kind of confused myself there, but for those that were still following, is that right?

*Obviously conversion rates will differ based on affiliate, traffic type, etc. This is just a network average.
#cpa #epc #meaning
  • Profile picture of the author JasonWestwick
    Yes you've pretty much got it.

    You're example is completely correct and accurate of how EPC works.

    The EPC is not a guarantee or prediction of any sort, as you yourself pointed out it will very much be dependant on traffic source, the inidividual affiliate and many other factors.

    So using your example the 2.5% conversion is not a guarantee, it can fluctuate to higher or lower depending on a number of factors as described.

    The EPC is simply the average earnings per click that other affiliates are seeing across the network.
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