And I see a commercial come up for some laptop.
Two guys sit down next to each other at a coffee shop.
Guy #1 has "Super Kewl Brand" laptop.
Guy #2 has some no-name.
Guy #2 says, "Is that the kewl new "Super Kewl Brand?"
Guy #1 says, "Yeah" and begins to brag about this and that feature.
Guy #2 says, "Mine has lasers. It seeks out and destroys moisture"
Then... (no kidding)... Guy #2's computer starts vaporizing all the coffee cups, coffee pots, fries some sweaty fat dude that just walked in ... etc...
Voice Over: " 'Super Kewl Brand' Laptops. Better than Lasers"
A bunch of ad professionals sat around in a room thinking .... and thinking ... and thinking .... And THIS is what they came up with?
Is it a testament to the stupidity of the general population?
Is it an attempt to be cute and try to get people to remember the brand?
Problem is ... I AM typing a post about it here... but I CANNOT remember the actual brand!
So did they miss the mark? With me, they sure did.
Anyone else want to weigh in on that kind of "cutesy" stuff in advertising?