"What Google is sort of downplaying as just an “update” to social search, is actually much more. Google is taking those social circle links at the bottom of the page, pumping them with social steroids, and shoving them towards the top of results pages. For the first time, social is actually going to affect Google Search in a meaningful way."
So what does this mean for social SEO and marketing? Probably enough to make many of us consider our strategy for "social SEO" a little more carefully.
Do you see yourself utilizing Twitter more now that this directly affects them?