What's in it for me? [a.k.a. Why You Can't Sell Online]
It was all about me, telling people how I made from 0$ to making a few thousand dollars online... but it was all about me. Now when I look at it, I understand why no one ever purchased. I never mentioned why my product is more unique than any other product, I never talked about the prospect and I never mentioned "What's in it for... the potential customer".
At that same time I contacted a few big guys of the online world and I asked them if they wanted to do a JV of some sort for my product... they all asked "What's in it for me?", "Why should I promote YOUR product, what's so special about it?" - and I have failed to answer those questions... Wonder why I never got any of these guys to JV with me.
I guess this is the common error of many newbies and even some guys they've been working at it for a while - they thought of themselves too much.
The truth is, you could get Frank Kern (or any other great marketer) to e-mail his list about your product... I would even say it is easy to get him to do it... as long as you can show how much value is in it for him/her. You will have to find out and learn what is important to the potential JV and to his subscribers, so when you get in touch with you can clearly state: "Here is what's in it for you and here is what's in it for your subscribers..."
I am sure many people here, on WF already know this and will laugh at me for posting this - but I am sure it is something "REVEALING" for newbies.
So, the next time you try to get a JV, write a sales letter for your product or even write a pre-sell/review copy for an affiliate offer - don't even think about what's in it for you but rather WHAT'S IN IT FOR THEM. The same applies when you approach an offline business - they really do not care how much money you made and how big of an expert you are - all they want to know if YOU can leverage their business, they want to know what's in it for them.
Sorry for the long rant.
Alex
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