Stupid advertising works?

2 replies
If you are listening to music on youtube then you'll know what I'm talking about.

Pocodot.

If you open up youtube and go to the popular music videos I bet that 80% of them will have top 2 comments with a word "pocodot" involved in them.

What is it? Well I've made a tiny reasearch and I've found out that it's some sort of facebook clone. From what I've read it's much more messy, hard to navigate and so on... But that's not the point.

I've made more research and I've found out that it seems that pocodot advertising staff made a bunch of youtube accounts and they started posting comments on popular videos and they pressed "thumbs up" to get that comment rated highly, so everyone could see it (comments are like "this is totally going to my pocodot profile", it inspires curiosity).

I can almost guarantee that that site traffic has skyrocketed, but will it last? I mean, they only got curious people that are fed up with "pocodot" spam and they want to find out what the hell is it. They will register, they will see it's another facebook, they'll probably leave, because they satisfied their curiosity.

I mean this is not targeted traffic, not people that are interested in social network.

So, do you think such "questionable" advertising works?
#advertising #stupid #works
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Emilis Strimaitis View Post

    this is not targeted traffic, not people that are interested in social network.

    So, do you think such "questionable" advertising works?
    I think it can work to some extent, if the demographics of the people who use YouTube overlap at all with the demographics of the people who use social networking. And my guess is that so many people do use social networking sites, these days, that to some extent there is an overalp there. So this sort of promotion may not be quite the waste of time one would think at first glance.

    People make a lot of sales of weight-loss products by promoting them in places where "women aged 30+" go. They're not essentially "people interested in weight-loss", but there's enough overlap there to make it a very worthwhile approach (and much cheaper keywords for any form of PPC advertising, and for other purposes, too).

    I think what you're commenting on above is similar. In other words, not necessarily as "stupid" or "questionable" as it looks: that's just your judgment of it.
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    • Profile picture of the author hoenygrace30
      Originally Posted by Alexa Smith View Post


      I think what you're commenting on above is similar. In other words, not necessarily as "stupid" or "questionable" as it looks: that's just your judgment of it.

      Agree!!! Its how we try to look at things!! Some might be more than curious and would definitely say pocodot would be a great place for them to expand online marketing schemes. It might not be of any use to you that's why you might be think of it passively.
      I definitely love your determination and curiosity though in finding out what pocodot is.
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