What are your thoughts on exit pop ups

Thanks for your thoughts what about a slide down upon entrance then.

I agree with this. Although I hate them with a passion. Usually by the time I'm leaving a site I'm ready to go, I don't want the digital equivalent of "But Wait! There's More!"

But as an aspiring marketer I understand that what really counts is what works. Test it and see.

My thoughts... I don't use them and have not tested them so it's just my thought... one or two is fine.

More than that you're ticking me off... the record I've seen is 10 exit pop-ups!

I have been to those sites my self. I think its funny when they pull that crap because it cant possibly work. If you also noticed the ones like that are also always on the sites claiming to make you thosands of $$ with a simple push of the button.

I will be simply offering something for them to optin to my list and that is all so I will only be adding one. However I am going to test a slide in first and see how it does. If the slide in doesnt help I may go to the exit pop but not sure yet.

This is an example of a poorly thought out use of an exit pop. As ODA has already noted, repeating the offer in an exit pop at a reducing price also reduces credibility and repeating it multiple times leaves you with no credibility. The site visitor is not likely to appreciate the reduced price because now they are thinking you're totally full of crap.

I also would avoid more than one exit pop. No one likes them, but the reason they are used is because they do tend to work. To balance between the fact that they can be annoying and risk turning-off a prospect and the fact that you are attempting to establish and build a relationship I'd limit it to one exit pop and offer them something of value in exchange for their e-mail address.

Think of it like a first date...

You're eager to "seal the deal" on the first date and invite her back to your place. She declines the offer. Maybe she likes you and is taking it slow. Maybe she thinks you're a "nice guy" but not her type. Maybe she thinks your a freak and wants nothing to do wit you. You can keep pressing her, suggesting her place, the back-seat of your car, a quickie in the park. Maybe she'll say yes. Probably, not. Most likely she now thinks your a desperate stalker and any positive feelings she may have had are forever gone. Plan "B", tell her you really enjoyed the evening and ask whether it would be okay if you called her later in the week.

One Exit Pop asking for an e-mail = Plan B

Three and four exit pops repeating the offer at increasingly lower price = FREAK

Love it or hate it, exit pop ups work in my case. However, if you're going to offer a lower price in the exit pop-up, I suggest you remove some bonuses or lower the value of the offer though, so people would still perceive the second offer as "fair."

Pete,

It doesn't matter too much what anyone here thinks about them (unless we're your customers!).

All that matters is what your test-results show when you split-test properly.

Most people who claim they've "tested exit pop-ups" haven't tested them properly (and it's difficult to do, contrary to popular belief). Specifically, it's terribly easy to imagine that they "work" when you might be better off without one.

It's easy to assume that pop-ups work simply because they attract some traffic/opt-ins/sales ... but of course this "reasoning" ignores all the people (typically far, far more of them) who would otherwise have returned to the site in future, but understandably don't once they've seen a pop-up. Which is why, in my experience, people who test effectively and thoroughly (which is difficult) tend to abandon their pop-ups.

My experience is limited, but to be honest, that's actually been the end-result of every effective and thorough test I've seen, myself.

I believe the commonest mistake people make, when "testing" these, probably relates to the "discount sale exit pop-up": someone sells a $37 product and offers it for $19 in an exit pop-up, makes 100 sales and fools himself into thinking "Well, that's $1,900 I wouldn't have taken without the pop-up"!! :rolleyes: I know it sounds absolutely ludicrous, put like that, but there honestly are people who are naive and gullible enough to imagine that that's a true and valid test and they've "proved there's a benefit", because I've seen some of them posting in forum discussions of the subject (not here!) and saying so. And of course all the sites promoting exit pop-ups present that sort of "logic", too! (Well, they would, wouldn't they?!). :p :rolleyes: