Do popular products automatically mean saturated when niche hunting?

by steadypay

Posted: 13 years ago 20 replies

INTERNET MARKETING

...or is it a case of there might be a high demand and if it's a 'hot' product then you can get your ass in edgeways before all the demand is met? I guess it's a case by case basis but it's just something I thought of while taking a look on ebay pulse.

If it's a hot product but not yet saturated then presumably that means even though it's competitive then you have a better chance of making bank.

Also if something has only recently become hot like iphones or whatnot does that mean you have a better chance at beating competition? maybe as everyone is starting at more of an even footing cos noone has had time to become an authority yet since the product has only just become hot?

#automatically #hunting #niche #popular #products #saturated

jwiggens 13 years ago

I don't think all popular products are necessarily "saturated" when looking for products to promote. It's just a question of finding the right promotion strategy and finding angles other people haven't thought of yet.

That being said, getting in early with some quality content on a popular product as you mention definitely can't hurt.
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steadypay 13 years ago

How do I figure out if a niche is saturated?

I have very little experience in niche hunting yet.
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- hashif16 13 years ago
  
  Originally Posted by steadypay
  
  How do I figure out if a niche is saturated?
  
  I have very little experience in niche hunting yet.
  
  Gravity!, yes by looking the gravity you can determine whether it is saturated or not..Gravity over 100 means it is saturated..
  
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  bhuff85 13 years ago
  
  Originally Posted by hashif16
  
  Gravity!, yes by looking the gravity you can determine whether it is saturated or not..Gravity over 100 means it is saturated..
  
  At Clickbank, you should only use gravity as an indicator, not as a "tell all" to judge whether or not a niche is saturated.
  
  Gravity is calculated by the number of sales new affiliates make (I can't remember the exact time frame it's within, either).
  
  So, a product that has a gravity of 102 could have one affiliate selling 10,000 copies of the product per month, whereas the 101 other affiliates only made one sale in the past few months.
  
  In other words, use gravity as one of the gauge's in determining a niche market to enter. I also read through sales pages to see if it's something I would actually purchase. When I get into a specific niche and find the product I want to focus on, I may even make a purchase, just to get more interactive with it and help me discover anything I could use in the pre-sell process.
  
  Take it to the search engines and see if people are talking about it. Check Yahoo Answers and EzineArticles to see if the product has popularity and if people are actively promoting it. To me, if I see more people promoting it heavily, regardless of competition, I know people are making money with it, so why not jump in and get my share?
  
  I promote a few products with gravities over 100 and make consistent sales daily. It's all about learning your market and putting yourself in front of them. And, I do that with interesting and engaging content, day in and day out.
  
  Hope that helps. Remember - Don't be afraid of a little competition, because you may miss out on some money to be made!
  
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donhx 13 years ago

Hashif16 says "gravity" is an indicator, but you only find that on Clickbank. You can tell to some degree how products are performing, but there is a lot of junk there too. Clickbank is like horse racing, you want to pick the long shot, not the favorite. You can do really good if you promote a long shot well.

You have to really do some research on your own to see what's trending. There are lots of ways to do this. One place to start is this site: Commercial Niche Finder - Quiz the Market
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steadypay 13 years ago

Right, the gravity thing (plus your subsequent comments about junk products) was just what I was thinking when I read it.
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- donhx 13 years ago
  
  Originally Posted by steadypay
  
  Right, the gravity thing (plus your subsequent comments about junk products) was just what I was thinking when I read it.
  
  It takes some hard work to find a niche where you feel you want to invest time and money into developing. Your preference about a niche is as important as it's profitability. I mean, you want a product to be a money-maker, but at the same time you want to be attracted to the niche itself since you'll be spending a lot of time promoting it. I think, as part of the process, that you want to find a product that really interests you. You can do well with a so-so product if you have the enthusiasm to promote it well.
  
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steadypay 13 years ago

This is what I'm finding a challenge since I have very few 'hobbies' per se and have been a pretty one dimensional person for the past few years.

The niche I've been trying in (which was of personal interest) appears to be competitive/saturated as crap, hence why I am looking for new niches and sort of scratching my head for ones which would also have personal interest to me.
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PuremedsJ 13 years ago

Even when a product is over marketing and saturated, there is still good money to be made. It just means you cannot advertise it the same way the previous million people did.
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Daniel J 13 years ago

Take a look at Market Samurai. Make sure to look at their free videos on how to use it. Even if you don't buy the software, you can do free research via internet tools like the google keyword tool, word tracker, and others. It will give you an idea of the competition. You can also install the SEO toolbar and "spy" on the competition. This will give you an idea of how competitive a niche is. Also, something I've found in online selling is almost nothing is too competitive. What you're looking for isn't necessarily to be the top seller or top affiliate, but just to get a piece of the pie. If 10,000 people are making money off of a product, then why not you? You may not make millions, but even if you make $100.00 a month, why not give it a shot? Hope this helps
Daniel J.
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- myob 13 years ago
  
  Actually being in hotly competitive niches is quite the advantage. More people are so aware of these products you don't have to spend so much time selling, as just targeting them into your marketing funnel.
  
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Fun to Write 13 years ago

Hot products mean there are people who are extremely interested in buying whatever it is at the moment. If it's an information product, then you should strike quickly to ride the wave of that momentum.

If it's a physical product, then that probably has longer staying power in the market, so figure out how to position yourself to take advantage of it - you could do research and make yourself an expert on the product, which would help presell it.
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steadypay 13 years ago

Ye I'm thinking of giving technical products a go over clickbank products cos tbh all the clickbank stuff I would try and sell but in my personal opinion it is crap from what I've seen.

At least with technical stuff I believe it is a worthwhile product (not everything ofc but in general).

I don't mind selling crap it's just I have failed miserably to do so thusfar which is why I am thinking of trying different things.
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- myob 13 years ago
  
  Originally Posted by steadypay
  
  ... I don't mind selling crap it's just I have failed miserably to do so thusfar which is why I am thinking of trying different things.
  
  Paradigm shift under desperation?
  
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  pringrod 13 years ago
  
  There are usually loads of profitable keywords in any niche for any product, especially with adsense sites where you can use non buying keywords.. I use Market Samurai to find the uncomptetitive highly searched keyword that should be easy to quickly rank high for... Pick the best keyword as your main page and make sure the keyword is in your domain name.
  
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steadypay 13 years ago

I'd say it is rather a trying new strategies till I find something that works.
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Peggy Baron

13 years ago

Don't let a saturated niche totally scare you off if it's one you really, really want to enter and you're willing to put lots of effort into it. I do think it all boils down to targeting the right keywords and doing proper SEO -on page and off page.

Peggy

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steadypay

13 years ago

Originally Posted by Peggy Baron

Well I kind of did this and outsourced keyword research to someone on here and having had them verified as good I wrote articles on these keywords and it didn't seem to make any difference which has left me scratching my head what is going wrong (hence why I'm looking into other niches).

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myob 13 years ago

A lot, if not most of my niches I market are very competitive. And there is a reason why they're so competitive; it's because a lot of money is being made. Being the simple kind of guy I am, that just seems to me the type of products to sell.

Here is a story I have shared a few times here in the forum about how I approach hotly competitive markets. A number of years ago I used to put up blogs just for earning some adsense income. When researching the top paying key words I found "mesothelioma", and thought ... "WTF is that?" Needless to say at the time it was paying $200 per click, so being the simple kind of guy I am, I decided to learn more about this word, and began intensively researching this topic for a few weeks.

After a short while, I began posting articles on the blog from my reading and within days got four clicks. But what happened next nearly popped out my eyeballs. I put up my Amazon affiliate links, and within the next days and weeks began selling mesothelioma books on the topic for $200-$300 each! Continually feeding the blog, my income increased very nicely just from that one blog for nearly a year, but then it suddenly just disappeared. That was my first experience with blogger, LOL! Blogger does index and can rank very quickly, but it is an unpredictable platform.

Article marketing and blogging has been a very powerful tool since then for marketing many other competetive niches, and yes those Amazon books on mesothelioma are selling (there's tons of them on this topic) better than ever. My websites and blogs (on WP platform now ) don't even rank within 20,000 from the top in these niches, but sales are driven primarily by syndicated articles as well as some targeted solo ads.

So, being the simple kind of guy I am, it seems to me if I can crack into these hot niches, it is certainly possible for anyone to do the same.
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tonio79 13 years ago

Doesn't necessarily mean that it is saturated....might be some healthy competition, but what a great way to hone your skills and see if you can get a slice of that pie!

If it is a massive niche then you only need a tiny fraction of it to carve yourself a nice income so go for it.

Choose wisely and make life easy on yourself and you can have some great results.

Good luck

Tonio
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Do popular products automatically mean saturated when niche hunting?

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