Syndication Article Marketers - Question About Keyword Choice

by ELK
9 replies
Hi -

I'm asking the advice of people who regularly use article syndication for their business. I'm trying to sort through some useful keywords that will drive some traffic but also help people accurately navigate through my site.

Since I wouldn't be using SEO exclusively to get traffic, do I really need to only work with the typical "niche traffic guidelines" of really low supply and higher demand? Or could I strategically use a few higher demand/higher competition keywords because they really matter in my site?

I plan to use the more long-tail specific keywords for article titles, etc. These higher demand/higher competition keywords would mostly be for the general "hub" pages within my site to guide people to the articles they want to read.

Thanks!
#article #choice #keyword #marketers #question #syndication
  • Profile picture of the author tiggereyes
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    • Profile picture of the author ELK
      Thanks for replying, but I'm planning on writing high quality articles for this. I'm not looking to churn out massive short articles that don't say much.
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    • Profile picture of the author Doug Wakefield
      Originally Posted by tiggereyes View Post

      in my opinion,article syndication website is earning by QUANTITY,not by QUALITY.it means if one auto blog won $5/day,then scale it up to 10 blogs,instead of searching for high targeted keywords.
      Gotta read the questions before replying there :p

      As far as keywords and syndication you should focus on quality content. The keywords are somewhat important, as they are what will help you rank, but they should not be the focus of your writing.

      You should aim to grab some of the easier keywords, but you shouldn't rule out the more difficult ones either.

      The easiest way to handle your writing is to write totally naturally to make the piece great. From there you should look for places that you can plug in your keywords that make sense. This forces you to focus on the content first.
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      • Profile picture of the author ELK
        That's been my suspicion, but I wanted to have at least one person who has "walked this walk" confirm that approach.
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        • Profile picture of the author Doug Wakefield
          A warrior here named TPW (Bill Platt) has a good book on the subject, and it is free. You can find a link in his blog. He really explains the whole concept well, and he has walked that walk for years.

          You can also search for posts by Alexa Smith.

          Between those two you will know what you need to know.
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          • Profile picture of the author myob
            One thing I might add in addition to the 500 or more threads on syndication is to write for the purpose of being syndicated. This is not a new concept; it's been the lifeblood of offline freelancers for decades. Perhaps the only additional requirement for online syndication would be to subtly optimize for keywords.

            Somehow this very common but distorted view that splattering nonsense laced with keywords to hundreds of article directories is "article marketing". It is neither marketing, nor could these even be called articles by any stretch of terms.

            Submitting quality articles to directories is just the beginning of syndication. Your efforts should also be directed to developing relationships with niche publishers such as ezines, websites, blogs, etc. There really is no better implied endorsement than having your articles sent to ezine subscribers by these publishers or posted on their websites and blogs.
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  • Profile picture of the author PuremedsJ
    I have always believed that providing quality is better than quantity. Obviously, this can vary from person to person, but in my tests, quality wins out!
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  • Profile picture of the author Alexa Smith
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    Originally Posted by tiggereyes View Post

    in my opinion,article syndication website is earning by QUANTITY,not by QUALITY.
    You misunderstood the question, Tiggereyes. The thread is about writing articles that other people will syndicate, not about syndicating articles which other people have written.

    Originally Posted by ELK View Post

    Since I wouldn't be using SEO exclusively to get traffic ...
    Sorry if I'm slow on the uptake here, but are you saying you wouldn't be using "SEO exclusively" (i.e. you'd be using other things too) in order to get traffic, or that you wouldn't be using SEO "exclusively to get traffic" (i.e. you'd be using it for other reasons, too?) :confused:

    Originally Posted by ELK View Post

    do I really need to only work with the typical "niche traffic guidelines" of really low supply and higher demand?
    I think the answer is something like "No, not necessarily", or at least "No, not to the same extent that other article marketers do, anyway".

    Because in writing for syndication, quality and interest and "desirability"/"readability" (in the broadest sense) of your work are proportionally more important, and SEO a little bit less important. That's my view, anyway. And I think you'll find it's also Bill Platt's view (which of course carries a lot more weight!).

    Originally Posted by ELK View Post

    Or could I strategically use a few higher demand/higher competition keywords because they really matter in my site?
    I don't hesitate to do this, myself.

    Originally Posted by ELK View Post

    I plan to use the more long-tail specific keywords for article titles, etc.
    Titles are "different": in a way they're perhaps "copywriting" more than "article writing".

    Without a good/interesting title to make people want to read on, it's not that important how much traffic you get, in a sense.

    I do some articles on which I try to put the major keyword at the start, some on which I try to get the major keyword in twice (shhhhh!) and a lot more on which I use what I think is a "gripping title" without being too concerned about keywords, word order, and so on.

    Also: don't forget that there's no law that says you have to use the same title everywhere you use the same article.

    Personally, I like alliterative titles listing together three apparently entirely unassociated things (often one a keyword and two others from a quotation, book title, or whatever else a reasonably literate reader might just about be expected to have heard of enough for it to "ring a bell" on some level). So, for my cauliflower soup recipes niche, I'd think "Cauliflower, Cabbages and Kings" might be a good title (I'm quickly plucking a silly/fictitious one out of the air, not altogether successfully, just to try to illustrate the point that you can get a keyword in and still come up with a catchy/unusual/intriguing title, too - which will perhaps appeal, in this case, to anyone who's read Lewis Carroll and has heard of "Cabbages & Kings" ).
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    • Profile picture of the author ELK
      Regarding the SEO traffic thing, I am not trying to use SEO as the primary way people find my site. I don't want to be "one of those article marketers" that use articles and directories for just the back links. My goal is syndication, however I understand I can't completely forget about SEO.

      I think through your whole post, you essentially addressed and confirmed that for me. I'm constructing my website plan with this approach in mind, and I'm happy with that.

      Thank you!
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      • Profile picture of the author ELK
        Oh, and great tips about the title. I may need to think of my title as something a little different from my article (like you said, a little more like copywriting). That right there might make plenty of difference. I think I've done OK with the title of the one (LOL!) solitary article I've submitted to a couple of directories. Thanks again.
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