Now, when you have a list, sometimes you'll make a mistake and hit the "Send" button before you've properly proofread your message and checked everything out. (And, sometimes you'll send the wrong message to the wrong list, which tends to run up your spam complaints percentage on Aweber...)
So, mistakes are a natural thing. And, when you make one, you try to correct it as soon as possible. No harm in that.
But, it is occasionally used as an excuse to send another eMail. It's often discussed here whether a marketer is using it as a tactic or made an honest mistake.
For example, the ol' "server crashed!" eMail you may receive after a big launch, with an apology and an extension of the sale so that people that missed out during the outage can get in on the deal.
Did their server really crash, or are they just using it to get attention? That's hard to say. It's possible they didn't contact their webhost to make sure it could handle the load. Some marketers are clueless that way. But, it's also possible the server didn't really crash and they're just using it as a tactic to get more eyeballs on their site. One never knows. In a lot of these cases, there's just no way to prove they lied; you can only guess.
And, if it's a trusted name, you tend to give them the benefit of the doubt and take them at their word.
That is, of course, until you can catch them red-handed in a lie.
Now, I've mentioned previously that big lies can be okay. There's one list I'm on where they do lie to me. But, I know they're lying, because it's such a big lie it's recognizable as a lie, and what they're doing is using humor to sell. So, that's an okay lie because it's meant to be funny.
Or some lies may be meant to protect. You may tell little white lies about yourself, not to trick people, but to protect yourself from a stalker or crazy ex finding you or whatever.
On the other hand, other lies are not meant to entertain or protect. They're meant to mislead or deceive.
Case in point, the list I was on.
What happened was I received an eMail with a pitch for whatever. I didn't think anything of it. Didn't even read it. Just glanced at it and moved on.
Later that day, I received a second eMail, apologizing because he had sent out the wrong link in the morning eMail and wanted to make sure I had the right link so I could take advantage of the sale or deal or whatever.
Well, I hadn't deleted that earlier eMail, so I went back and looked.
Both links were EXACTLY the same. No typos. No errors. No zeros instead of Os or vice versa. No transposed letters or figures. Just the same exact URL.
It was at that point that I hit the "Unsubscribe" link.
There was no question here that the marketer had lied to me. He hadn't sent out an incorrect link. He was simply using that as an excuse to send a second eMail. But, instead of sending it as a reminder or "last chance!" opportunity or whatnot, he lied about his reason for sending the eMail.
And, if he'd lie about that, what other lies was he telling me that I hadn't caught him on?
What do you do when you catch a marketer red-handed like that? Do you unsubscribe?Do you stop buying from him/her?