How I Made 27 Cents With 128 Hours Of Work!

[Mike Williams]

Thanks for taking the time to read this.

This is a marketing test and you are part of my experiment.

If this thread get's a lot of views it will confirm my suspicion. Namely, that swimming against the tide gets huge open rates on emails. Higher open rates obviously means more eyeballs on your offer and usually more money.

I noticed somebody was advertising their article writing services...the headline said:

"We offer the SLOWEST Turnaround Times EVER"

or some such thing. The thread got a great response and a lot of buzz (I later found out their response time is really not bad!)

As email marketers we're all facing the problem of email saturation. Nothing makes you stick out from the crowd more than saying the exact OPPOSITE of what everyone else is saying.

So if everyone in you're niche is using headlines like 51,896.54 in 2 Hours!
Try a headline like the one I just did above.

If everyone's email box is stuffed with: "Lose 126 Pounds in 2 Days"

Try: "How To GAIN 126 Pounds in 2 Days" Or "How I Got My Acne To Spread Like Wildfire!"

Then obviously tie in a story that's relevant to the headline and artfully work your way into the offer.

I have not had the guts to test this yet (I'm such a wimp!) but this thread should offer some guidance about how well this tactic works and if it does....Go profit from it!

I'm gone for the weekend. I'll check your comments later and any questions about my WSO will be answered on Monday!

Have a great one!

Mike

[Amy Bass]

Mike - I think you suspicions are RIGHT ON THE MONEY. I was scanning the forum and thought "What the heck?!" I just HAD to click on it and see what the story was.

[warriorprocessing]

Very interesting concept

[Frank Donovan]

Mike - don't be a tease!

Tell us how you made the 27 cents




Frank

[Vin_J]

Gotta stand out to catch attention!

[Nicola Lane]

Well I cliked on it because I thought it would eb in interesting rant against the people who write things like How I made a million and one dollars in three and a half seconds (including research time)

[Steve Mount]

So how did you make the money????

[Diana Lane]

I clicked because I saw that Nicola Lane had posted on it and was curious to see who shared my surname!

[mjbmedia]

Mike great concept, it will never sell tho ;-)

[CIIC]

I found the title amusing, so I clicked. I also read the entire thread even though the contents weren't what I was expecting. But yes, the George Costanza style headlines really do seem to turn heads.

[Chris Lockwood]

Where is the proof for your outrageous income claim?

You don't expect us to believe you made 27 cents just because you said so, do you? Especially as fast as you claim.

Something VERY fishy here.

[valerieSONORA]

AWWWWWWW I was hoping to find out how to make 27 cents with 128 hours of work LOL You didn't reveal the blueprint I am SO disappointed you teaser!

[SurviveUnemployment]

I clicked because those numbers are roughly the same as my own results.

[Diana Lane]

Originally Posted by Chris Lockwood

Where is the proof for your outrageous income claim?

You don't expect us to believe you made 27 cents just because you said so, do you? Especially as fast as you claim.

Something VERY fishy here.

I believe he was using the 'Niche Marketing On Crutches' method. In which case, such claims are quite credible

[YellowDot Software]

I think saying the opposite is good for an email.

Dwight Schrute said it in the office: "I can raise and lower my cholesterol at will" "Why would you raise it?" "So I can lower it of course"

How to get your acne to spread like wildfire just so you can get rid of it all using our amazing product!!

[ebizman87]

Hey nice story.But tell you what,recently i set a goal to earn $1,000 in 14 days. I earned $0.08 In 24 hours.
One day passed and this is my result for my effort;
ADSENSE INCOME: $18.78($0.08 increase)
CLICKBANK & PAYPAL:$0.00(no difference)
AFFILIATE MARKETING: $0.00(no difference)

I'm not ashamed to tell you this.Guess have to work harder.
13 days left to earn $999.92

[nicholasb]

I'm not actually sure why I clicked on it, probably just because it was so different

[R Hagel]

I clicked because I hovered over the thread and saw the line about, "This is a marketing test and you are part of my experiment." So I wanted to see what your experiment was about.

Glad I clicked, though -- so many funny responses in this thread.

[Daniel Molano]

Hey Mike,

That's an interesting theory you have there and I have seen it work before. It's apparently working fine with this thread as well.

I'll give it a try, it's interesting enough.

- Dan

[Clyde Dennis]

You got me! - "I Made 27 Cents With 128 Hours Of Work" made me think there has to be SOMETHING to learn here.

[Bob Monie]

I clicked on the thred coz I could relate to it. Back when i first started IM i would put those hours in for less profit than that. Caused by jumping from idea to idea and never finnishing any of them.

Somebody asked if $2/hr was an ethical wage to pay someone. Employing myself for hundreds of hours work and zero income isnt ethical.

Humans are naturally intrigued by negative statements. Didnt Frank Kern play on this a while back with some product he launched. After that my email inbox was swamped with subject lines like "Frank Kern Sux" "Frank Kerns new product is a scam" bla bla bla. People are more intrigued to know why he sux rather than why hes so great.

[essmeier]

No time to read. I've got to finish my new ebook "How to Drive a Trickle of Traffic to Your Website."

Charlie

[phil.wheatley]

This is a bit of reverse psychology (spelt??) maybe? The same as "don't buy through my link"...which is the same as "Don't think about a black and white dog" ...I bet you just did exactly that right? ;-)

[Headhunting55]

I clicked on it because it looked like I had found someone who had been able to achieve exactly what I had!

[tiger325]

I too found it amusing after all of that time so i clicked..curiosity

[Andrew Maule]

Hey Mike,

That was my thread you're referencing ! This is a good reminder for myself though, I'll try to use these types of headlines more often. Thanks!

[adamv]

27 cents? Can I get a review copy of your upcoming WSO on how to make 27 cents with 128 hours of work? I promise to leave a glowing testimonial if I'm able to duplicate your results.

[Lloyd Buchinski]

Well, you do look honest, but I hope you have a screen shot to
back up your income claims.

[pavondunbar]

LOL...

You got me on this one too, sir!

I think this "experiment" you're testing may work out in your favor if you know how to artfully "slide" your offer into the story, like you said...

Cheers...I like it!

Pavon

[Michael Taylor]

Meh...I tried your methods and only made a quarter.

[Eric Lorence]

Originally Posted by Steve Mount

So how did you make the money????

Thousands of Adsense ads on hundreds of Blogspot blogs.

[GeorgeO7]

Do you have any stats that verify this?

[Eric Lorence]

Originally Posted by GeorgeO7

Do you have any stats that verify this?

Yeah, seems pretty far fetched to me too...

[DougBarger]

I clicked cause of the combination of the thread title and saw Eric Lorence's name. (wanted to see who, how and why he tore to shreds.)

Pretty funny thread, I agree.

Was just going over some 19 email promos that use similar strategy.

(It's the one time your customers can make just $1 and you actually
OVERdeliver!)

[NewbiesDiary]

I wanna see some testimonials on other people who've made 27 cents in 128 hours - I dont believe you can do it! naysay naysay naysay

[George Sotello]

Haha...That's got to be the funniest headline I've ever read in here. Had me laughing...my wife must of thought I was finally losing it...haha.

She doesn't get it.

Good on ya,

George Sotello

[Jared Alberghini]

Hey Mike...

Funny post...

Just to add to your research, comedy is what drew me into clicking your post... I expected a funny story of some dumbass that actually spent that much time to make so little...

A true psych trigger...

good stuff...

- Jared

[hughbanks]

I passed the link at first then it kind of set in and I wanted to find out who would be trilled and humbled enough to make 27 cents in 128 hours of work to want to explain how they did it.

The Meek shall inherit the earth

Good one Mike, thats thinking outside the box kind of stuff that drives me crazy in a good way.

Bruce Hughbanks

[jazzyjeff]

Nice going Mike! I clicked because I wanted to bash you...hahahaha! just kidding! That worked pretty well. I am going to try it out for myself. Not sure how that will hurt or help conversions.

Jeff

[chris_surfrider]

At this rate, you'll be able to make $1 every 474 hours...

Wow - keep going!

You'll only have to work 47,407,407 hours to make your first $100k

(That's just 5,411 years from now).

Better call the accountant and set up some tax shelters...

-Chris

[DownloadDan]

What are you whining about? That's 27 cents more than I made.

[keywordguru]

Following along.

[Scott Lundergan]

My theory is that these headlines tend to work great for two reasons because it brings out the dry humor side and that "inner chuckle" or the flipside to those who are looking for the reinforcement that XYZ won't work

I presume about 99% of warriors are the first theory where the inner laugh and dry humor side of your marketing mindset/personality comes into play

[JackTheLad]

You should definately release an eBook on this subject, it seems to be attracting a ton of attention!


_______________
Best, High Quality - eBook Cover Software

[Martin Luxton]

I was jealous. I wanted to know how you managed 5 cents more than me.

Martin

[JOhnny Depth]

It got my attention!

[WritingMadwoman]

I clicked because I was laughing out loud before even reading the message itself. Good one!

Wendy

[tommygadget]

Originally Posted by Chris Lockwood

Where is the proof for your outrageous income claim?

You don't expect us to believe you made 27 cents just because you said so, do you? Especially as fast as you claim.

Something VERY fishy here.

I want to see an earnings screenshot before I buy into this hype.

TomG.

[Charles Harper]

Not cool.

But funny. Thanks for the laugh.

Charles

[Topgunb]

I had my credit card in hand wanting to buy something. You poor thing.

well done.