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Fonts for eBooks, sales pages, eCovers

by Kwerk
6 replies
Thoughts on the most readable and most attractive font(s) to use for in an eBook to be sold on ClickBank, E-Junkie, etc? Serif or sans-serif fonts? How about fonts for the text in your eCover and logo graphics for use on your sales site? And finally, what font do you like to use for the bulk of the text on your sales page?

If using Word or OpenOffice Writer to create your eBook, then saving as a PDF for the final form of the eBook, will any fonts or inserted pictures not work correctly in the conversion from DOC/DOCX or ODT to PDF format?
#ebooks #ecovers #fonts #pages #sales
  • Profile picture of the author IdeaLady
    I like to use Trebuchet for ebooks. It looks good both on the screen and if the customer prints it out.
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  • Profile picture of the author KyleLogue
    Typically I find that sans-serif fonts are a little easier on the eyes and cuts down on eye strain.

    I don't have much experience in converting from DOCX to PDF files though.
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  • Profile picture of the author Kwerk
    Thanks, folks. By converting, I meant what the Word or OpenOffice Writer will automatically do when you Save As... and choose PDF format. I'm not fluent in the mechanics of PDFs, so I was just wondering if there are caveats when using certain fonts or techniques in your source Word/OpenOffice file that you use to write the eBook.
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    • Profile picture of the author Michael Shook
      One of the issues with serif fonts is with people's monitors. The littel squiggle son teh ends of the letters often do not resolve correctly and you are left with little rainbows around the ends of your letters.

      If what they are reading is important enough, people will overlook this and in all reality will not even know why they are irritated. But in an overall sense, yu wnat them to come back to you for another product and you woul probably like to have customers that are not irritated with you even on a subconcious level.

      For your graphic covers, choose fonts that go along with the theme of your product. if you have an underground secrte sort of product, a grunge font can work pretty well. Grunge fonts are often designed by youngish font designers (often as class projects)and often lack depth in the character sets.

      If you don't need any out of the ordinary characters for your product, these could work well.

      More corporate feeling products use something from the avenir family. They read well and have full character sets. Some of these need a license.

      I hope that helps a bit.
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      • Profile picture of the author VictorV
        Can't go wrong with Verdana, Arial, Helvetica, Sans-serif

        Helvetica is one of my favorites. It's fun to look at and fun to say.
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  • Profile picture of the author Colin Palfrey
    Kwerk,

    Typically the font you have used in the PDF is saved inside the actual PDF.
    This means that you can use a non-typical font and everyone will be able to see it as you intended.

    You can override this option if you want, but I don't advise it.

    Cheers,
    Colin Palfrey
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    I write articles and eBooks - PM me for details!
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