Amazon Associates Do You Own The Products You Write Reviews For?

5 replies
I am new to promoting Amazon Associates and wondered if there was a simple formula for writing product reviews? Do you own the product first? It seems hard to write a review without even using the product you're promoting.
#amazon #associates #products #reviews #write
  • Profile picture of the author Laura B
    With the amount of promotion we affiliates do, it would be unrealistic to own everything we write reviews for. Even a store owner doesn't personally own one of everything that's in his store, but he stocks only things that he believes are truly helpful or that are made by a brand he trusts.
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  • Profile picture of the author Eager2SEO
    Originally Posted by mrfixituk View Post

    I am new to promoting Amazon Associates and wondered if there was a simple formula for writing product reviews? Do you own the product first? It seems hard to write a review without even using the product you're promoting.
    Well, there are two routes. Either you can buy the product and write a review, or read as much as you can about the product and write a "review on the reviews" so to speak. Don't forget about professional reviews and forums that have feedback from customers! The best reviews you can write will put emphasis on positive aspects of the product but mention something negative about the product (not necessarily bad, maybe saying it is missing a feature vs a more expensive product). No product is perfect!

    You should be picking products that have at least 20 reviews and a rating above around 4 stars.
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  • Profile picture of the author Barry Unruh
    Originally Posted by mrfixituk View Post

    I am new to promoting Amazon Associates and wondered if there was a simple formula for writing product reviews? Do you own the product first? It seems hard to write a review without even using the product you're promoting.
    Really? Why?

    I have written great reviews for clients on items ranging from construction grade electric saws to blenders.

    I do not own any of those items. I do have the ability to go to the manufacturers website and read their literature, look at the specifications, compare them to other products, and to make comments based upon my findings.

    I would not write a review saying "When I use the XYZ saw", but I would say "XYZ saw has 1/4 additional horsepower over the comparable saw from ABC, this gives higher cutting power and less potential kickback on your critical cuts"...which happens to be true.
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  • Profile picture of the author Rikki_Fawkes
    Reviews are generally pretty easy, even if you don't own the product. I usually try to thoroughly examine the product details, technical specs and customer reviews (customer reviews are more important than you might think, as long as they're not ranting 100% of the time) to make sure I don't write faulty information.

    Then I break the review down into benefits, features, disadvantages, etc. Think about why you'd want to own the product. Compare it to similar products to make this one stand out as being better.

    I rarely own the products I write reviews for, but I do still make Amazon sales. Including pictures (when possible) seems to help as well.
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  • Profile picture of the author Dahlia Valentine
    I do a lot of roundup product articles that focus on multiple items in one niche - like a bunch of vacuum cleaners, for example. I usually (but not always) own one item in that product roundup.

    So what I'll do is make similar comparisons among all the products. In the case of vacuum cleaners, I'll talk about how they work on hardwood floors, whether they pick up pet hair, prices for replacement bags, etc.

    I'll mention if I own one of the products and what I like/don't like about it. On average, the products that I own and talk about get more sales than the other products in the group. I do generate sales to the other products, but for me a personal nod seems to seal the deal a lot more.

    So for you it might be easier to choose a product that you already own (digital camera, for example) and group it with other products in the same family.

    Hope that helps!
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