Most cost effective way to send newsletter to 50,000 subscribers

by jwebdd 2 replies
I was hoping I can get a little advice on the most cost effective way to send my newsletters to 50,000+ subscribers.

Who offers the best prices?

Edit: This would be for online email marketing.
#main internet marketing discussion forum #cost #effective #newsletter #send #subscribers
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  • Profile picture of the author webapex
    I can't tell if you are talking about a printed snail mail or an email newsletter, here's an auto-responder review with a price comparison chart. The subscriber loss involved in transferring a mail list to a different auto-responder probably wouldn't justify the distribution cost savings.
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    “An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr

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    • Profile picture of the author WillR
      You need to specify online or offline. I am assuming online. There are many services you can choose from and you will need to way up a few things.

      1. The cost of the service
      2. Whether or not the subscribers you import will need to re-confirm to be on your list
      3. The deliverability rate

      Originally Posted by webapex View Post

      The subscriber loss involved in transferring a mail list to a different auto-responder probably wouldn't justify the distribution cost savings.
      This is not entirely true as the subscribers he loses would probably be those who are not very interested in the newsletter anyway and the number of unsubscribes would be offset by the increase in deliverability rate. A service such as Aweber has a much better reputation with all the ISPs than if you were sending those same emails off your own server - generally speaking.
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