Question Mining
Wise marketer once said to know what a customer will buy, listen to what they ask for. A lot of the time you can pick up a niche and run with it, building assumptions along the way. Try Do-it-yourself Solar Power, for example. We can guess that our demographic are home-owners, live somewhere below a certain latitude, own guns, etc. These may or may not be true. How do we find out? We assume, then test by going through the entire sales cycle. Being in touch with our demographic allows us to bypass the assumption step and move directly into addressing actual needs of our customer.
As resources we have Yahoo questions, forums related to our niche, blogs -- whatever people are using to ask for questions publicly. What methods have been successful thus far in simplifying this task? Outsourcing the research? Automating via software?
As resources we have Yahoo questions, forums related to our niche, blogs -- whatever people are using to ask for questions publicly. What methods have been successful thus far in simplifying this task? Outsourcing the research? Automating via software?
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