What's The Best Way To Go About This?

by Vagabond 007 10 replies
I plan to start a blog where I am going to share a ton of sales and marketing content. But, I'm wondering what you feel is the best way to go about it.

1. Just start adding a bunch of content and make it an authority site (not necessarily add content everyday for months, but like 3-4 times a week).
2. Add a new piece of content like once a week.
3. Another way (please explain).

What do you feel is best and why?

Perhaps it may help if I share what my goal is with the site. My long term goal is to have it be one of the go to sites for anyone looking to learn about marketing and sales (and self help). I plan to post content so good I could charge money for it.

It's also going to serve as a positioning tool for my offline consulting business...so when a potential client Googles me they find the site. Kind of takes place of writing a book and using that as my positioning tool

I'll monetize it from selling my products with ads on the site, from time to time emailing offers to my list about my products, and coaching.

I just want to see if there is anything I am missing or any "tricks" to blogging.

Any advice is appreciated.
#main internet marketing discussion forum
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  • Profile picture of the author Christian Little
    Update it 2-3 times/week. That way you won't burn out fast, and continually adding content is something Google tends to favor over throwing up a huge site and not adding anything new.

    Besides, if you update it every few days and plug in AWeber or Feedburner, you can get your content emailed out to people on a regular basis
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    • Profile picture of the author Vagabond 007
      Originally Posted by Christian Little View Post

      Update it 2-3 times/week. That way you won't burn out fast, and continually adding content is something Google tends to favor over throwing up a huge site and not adding anything new.

      Besides, if you update it every few days and plug in AWeber or Feedburner, you can get your content emailed out to people on a regular basis
      Thanks for your post. I edited my post above to add for #1 that I mean post 3-4 times a week for a few months. Sorry, I should have been more clear.

      2-3 times a week seems like a good mix of not too much, not too little.

      Thanks again.
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      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

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  • Profile picture of the author DPWeb
    The great thing about blogging is you can always change the way you are adding content. Start adding all the content you can now. You can organize how ever you want later. Just get your post categories down first.

    Sounds like you have a good handle on what you need to do.
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  • Profile picture of the author Christian Little
    3 times/week seems to be a good pace in my opinion. If you feel really inspired you can always write like 10 blog posts and schedule them via WP to appear, that way you can always take a week off from writing and wordpress will automatically post the new content you wrote. It's one of the many features I love about WP

    I never recommend doing daily posts to anybody, you'll burn out after about 2 weeks from constantly pressuring yourself to post every day. Even 3/week is tough at times when you have a busy schedule.
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    • Profile picture of the author Vagabond 007
      Originally Posted by DPWeb View Post

      The great thing about blogging is you can always change the way you are adding content. Start adding all the content you can now. You can organize how ever you want later. Just get your post categories down first.

      Sounds like you have a good handle on what you need to do.
      Good point. Thanks for your post.


      Originally Posted by Christian Little View Post

      3 times/week seems to be a good pace in my opinion. If you feel really inspired you can always write like 10 blog posts and schedule them via WP to appear, that way you can always take a week off from writing and wordpress will automatically post the new content you wrote. It's one of the many features I love about WP

      I never recommend doing daily posts to anybody, you'll burn out after about 2 weeks from constantly pressuring yourself to post every day. Even 3/week is tough at times when you have a busy schedule.
      Yeah, I am worried about the burning out thing.

      I brought this (burn out) up to a good friend of mine, we are both about to start our blogs. Then it dawned on me that him and I write emails to each other several times a week, sometimes several times a day, and if we added them up, they'd be great pieces of content to share. So essentially we are already writing at least one piece of content a day.

      Either way, again, I think 2-3 is a good pace. And yes, if I get ahead of myself I can schedule the posts for whenever I want. Probably what I'll end up doing.
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      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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      • Profile picture of the author sbeard
        If you and your friend are already having email discussions on topics that are relavent to you blogs then move those discussions on line by making comments on each others blogs. Those discussions may draw others into the conversation just as they do here at Warriors. You could also review your old emails for revalent content and post it or drip it into your blog over time. Best wishes with your new venture.
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  • Profile picture of the author cfarmer
    You are obviously not new to this stuff but as far as blogs go John S. Rhodes has a pretty good handle on blogging. Check out his method here:

    Make Money Online – Step By Step Method | Make Money Online With Internet Marketing

    It is an old post but has some good advice when starting a blog.
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    • Profile picture of the author Vagabond 007
      Originally Posted by sbeard View Post

      If you and your friend are already having email discussions on topics that are relavent to you blogs then move those discussions on line by making comments on each others blogs. Those discussions may draw others into the conversation just as they do here at Warriors. You could also review your old emails for revalent content and post it or drip it into your blog over time. Best wishes with your new venture.
      Hey Steve,

      Thanks for your post. And that is a good idea! We plan to work together to help each other with this and build both of the blogs.

      My friend is one of the sharpest guys I've ever met. I thought I knew a lot about marketing and sales, haha, he knows even more.

      We plan on using the email content somehow. We cover a ton of topics, so I may gather all of the emails and clean them up (edit out the irrelevant stuff) and make it into a report or something. That or just do like you said, use them as content for the blogs.


      Originally Posted by cfarmer View Post

      You are obviously not new to this stuff but as far as blogs go John S. Rhodes has a pretty good handle on blogging. Check out his method here:

      Make Money Online – Step By Step Method | Make Money Online With Internet Marketing

      It is an old post but has some good advice when starting a blog.
      Thanks for the link, I'll give it a look.

      EDIT: Read the content in the link above, seems to be geared toward article niche marketing. My plan is a site on marketing and sales as a whole. No real niche. My goal is to post such quality content that people talk about it, link to it, share it on Facebook, etc. and the site gets most of it's traffic that way.

      Steve Pavlina claims all of his traffic is because of great content. He gets something like 150-200K visitors a month. That is my plan. I know I know, everyone thinks they are good and that alone will push them to stardom. But, I'm just tired of all of the B.S. being thrown around these days. I almost feel obligated to create a blog and share what I know with anyone who is willing to invest in themselves and learn.

      My friend is the same way, we are both pissed off at all of the junk out there. Seems the only way to make a ton of money is to lie to people and claim they will make $50,000 tomorrow when they push a button. But we both know what's possible with a little hard work and knowing what to do. He has had some big success in his life, I've had success as well (although it absolutely pales in comparison to his), so we can help a lot of people.

      So I'll be moving forward with this regardless. But at the same time, great content is worthless if no one sees it and learns from it.

      Guess I'll find out if great content will be my best form of marketing.
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      The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

      www.UltimateMindMap.com


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      • Profile picture of the author Sunnybeach7
        I'd go for at least 3 times a week. Once would not be enough I think.
        If using WP you could schedule those posts to go out, so you could work in advance and take a breather when you need to.

        My reasoning would be that you want to give people enough information so they come back regularly.
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  • Profile picture of the author HiAbby
    I've been writing a handful at a time and scheduling them to come out about once a day (using wordpress as mentioned by Christian Little). That way, I can pick one day of the week to sit down and write, then I don't have to worry about it for a week.

    If you run out of ideas, you can always check out interesting posts here on the warrior forum for inspiration. This is generally a pretty good place to see what topics are popular at the moment.

    Try offering a really well written free report on a popular IM topic (you can outsource it if you don't have the time) with lots of screen shots or a video or something so you can start collecting opt-ins.

    Try making written posts and video posts to change things up a little and let your viewers get to know you better.

    Hope that helps a little.

    <3 Abby Elaina
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