Closed!

Your first problem (in my opinion) is its a Storesonline site.

Note the following is only my opinion.

Several years ago I had a couple Storesonline sites and before they were one year old I switched them over to Zencart.
SEO efforts with my Storesonline sites were a nightmare because you don't have access to the code/files. Plus their basic structure is different and not as SEO friendly as other platforms.
Things change over the years and I know they have made advances BUT...
I have a friend who sells the same products as I do.
Her store is with Storesonline.
She has spent a mountain of time and money learning and working on her site. This includes a lot of back links and articles.
My store still ranks higher than hers for the same keywords and I don't do near as much work as she does.
In the new year she is switching over to Zencart

You need to load your site with articles relevant to the keywords you want to rank for plus you need back links using those same keywords. You will climb in the search but I don't know if you can get on page one for major terms in your niche. It depends on the competition.
I know how much effort my friend has put in.

Once again its just my opinion and I'm sure you will rank for other keywords but I've watched Tracy spend the better part of 2008 doing a ton of work which only proves to me that the Storesonline platform is a hinderance.

You want to take some time to study your competition. Look at their meta title (yours seems a bit long and unfocused), their on-page SEO (such as keywords), their off-page SEO (who is linking to them and how many links they have).

So go to Google and type in
tattoo supply
"tattoo supply"
allintitle: tattoo supply

Study the top five or so for each result.

That will give you a good starting point.

If you are interested in an evaluation of your site, PM to me, your top 10 keyword phrases you are trying to rank high for.

I'll run it through my system and have it evaluate your site and compare it to your competition.
It should give you an idea of what direction to go in.

There is no charge - I have a soft spot for merchants who are trying to make a living with their Storesonline sites

I did a report for Tracy's store and it helped her.

You can also use a free wordtracker with gtrends type "free wordtracker gtrends" in google and click the first listing. This is a good free tool combined with the power of gtrends to get an idea how hard it is to rank for a certain keyword.

Good luck.

Wooah! keyword stuffing! just had a quick look at your site, and keywords are everywhere.

You need to make the content look natural.

Optimize for 3 main keywords, then for each optimizing for the LSI keywords.

To find lsi keywords go into googles keyword tool and type in your keyword then scroll down and where it says other keywords you should concider it should say "ORDER BY RELEVANCY" ...(GOOGLE LOVES RELEVANCY)

Now use the top 3 keywords from there and optimize for them to.

Make sure your keyword density is no more than say 5%, but make sure its evened out...

i would invest in a seo course...here is a link to my one. Increase Your Website Traffic With Simple Seo - Your Search Engine Optimization Guide or i would get traffic secrets by john reese.