I don't Like...Want...Need...Care...But You Better Pay Attention

28 replies
The list is a mile long

"I don't like emails that tell me there's bad news"

"I don't like long sales letters."

"I don't care that you have a mansion"

"I don't need to know that you're going to France."

We all have our pet peeves about email campaigns, sales letters, forum
posts, and you name it.

We've got more people bitching about marketers marketing to marketers
than Plaxico Burress has team fines.

Well, guess what? You don't have to like it but...

You better pay attention to it.

Guys like Reese, Filsaime, Kern, Moffatt, Crawford and on and on, have
been doing this a lot longer than you whiners and maybe, just maybe,
they know what they're doing.

How do I know?

Because they have more money than 99% of the marketers out there, me
included.

So by all means, go and bash your <fill in the blank> tactic.

But don't come crying to your momma when these guys are raking in the
bucks and you're still wondering why you can't rub two nickels together.

Short, sweet and to the point.

It may very well be a first for me.

Take this advice for what it's worth to you.
#attention #likewantneedcarebut #pay
  • Profile picture of the author MikeAmbrosio
    Well don't you know Stephen?

    Those guys are all immoral and unethical.
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    • Profile picture of the author Angela V. Edwards
      Originally Posted by MikeAmbrosio View Post

      Well don't you know Stephen?

      Those guys are all immoral and unethical.
      LOL! Yeah, I can't stand some of those techniques myself, but Steven's right. If they are techniques that work, they may be something we want to pay attention to.
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      • Profile picture of the author MikeAmbrosio
        Originally Posted by Angela V. Edwards View Post

        LOL! Yeah, I can't stand some of those techniques myself, but Steven's right. If they are techniques that work, they may be something we want to pay attention to.
        Yes.

        I think it's hysterical when someone decides they don't like a particular method or tactic, and they attach that "unethical" tag to it. Almost as if they are justifying their own lack of success or something.

        Or simply trying to make themselves look better in this public environment.

        Who knows - I can only speculate.

        This is why I love the unsubscribe link. If a marketer does something or sells something I personally feel is of questionable character, ethics, quality, or anything else - I click that lovely little link and move on. I don't try to force feed my viewpoint or definition on others.

        Voicing an opinion is one thing and I'm all for it. But a few people go way beyond that. And I find that way more questionable than what they complain about.
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        • Profile picture of the author Angela V. Edwards
          Originally Posted by MikeAmbrosio View Post

          Yes.

          I think it's hysterical when someone decides they don't like a particular method or tactic, and they attach that "unethical" tag to it. Almost as if they are justifying their own lack of success or something.

          Or simply trying to make themselves look better in this public environment.

          Who knows - I can only speculate.

          This is why I love the unsubscribe link. If a marketer does something or sells something I personally feel is of questionable character, ethics, quality, or anything else - I click that lovely little link and move on. I don't try to force feed my viewpoint or definition on others.

          Voicing an opinion is one thing and I'm all for it. But a few people go way beyond that. And I find that way more questionable than what they complain about.
          Yep. And to expand on that, if I see an email for something that I don't like or that doesn't interest me, I simply delete it. I don't go to the forum and complain about it and call the person unethical and let it ruin the rest of my day. I don't give it that much brain power, actually. It's simply a "delete and forget" thing with me.
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  • Profile picture of the author Charles Harper
    That is interesting, Steven because I am in the course of a rather well know guru who sends that kind of thing out to his list all of the time and it makes him money.

    I copied the darn concept in my wife's Mary Kay business. Now this may be irritating to the receiver but who cares.

    Her normal holiday letter went something like this...

    2007 Holiday Mary Specials (Headline)

    Come get 20% off blah blah blah

    Well this year, we changed it or I changed it.

    Here is the e-mail headline:

    My Husband Charles is a patient man, BUT...

    Even he has his limits...


    It went on to explain how my wife was looking
    to clear out space in the house as a
    Christmas present to me. She needed her
    Customers to get some of the inventory at
    a discounted price. "Can you keep a secret
    from Charles.."
    , it went.

    So, yes..I went personal with a corny story
    to help sell my wife's inventory. Who cares,
    you might ask, about what kind of space you
    have in your house? Well, I don't know but
    the guru guy does something like that, and if it
    works for him, it will work for me.

    I suppose if Internet Marketers are on my wife's
    Mary Kay list then I have something to worry about.
    So maybe, the concept may make people mad
    within the IM space. But there is still something
    to be learned if applied in other spaces.

    Charles

    PS..I appreciate your perspective. You might
    make a good boarding school master.
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  • Profile picture of the author CloudHand
    These tactics work and they work big time... you can like it or not, complaining about won't change these facts... results speak for themselves.
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  • Profile picture of the author George Wright
    Finally

    Thank you Steven.

    George Wright

    Originally Posted by Steven Wagenheim View Post

    The list is a mile long

    "I don't like emails that tell me there's bad news"

    "I don't like long sales letters."

    "I don't care that you have a mansion"

    "I don't need to know that you're going to France."

    We all have our pet peeves about email campaigns, sales letters, forum
    posts, and you name it.

    We've got more people bitching about marketers marketing to marketers
    than Plaxico Burress has team fines.

    Well, guess what? You don't have to like it but...

    You better pay attention to it.

    Guys like Reese, Filsaime, Kern, Moffatt, Crawford and on and on, have
    been doing this a lot longer than you whiners and maybe, just maybe,
    they know what they're doing.

    How do I know?

    Because they have more money than 99% of the marketers out there, me
    included.

    So by all means, go and bash your <fill in the blank> tactic.

    But don't come crying to your momma when these guys are raking in the
    bucks and you're still wondering why you can't rub two nickels together.

    Short, sweet and to the point.

    It may very well be a first for me.

    Take this advice for what it's worth to you.
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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    • Profile picture of the author Frank Donovan
      Exactly right, Steven.

      What amuses me is that the people complaining must somehow believe that these marketers, copywriters etc are just pulling random tactics out of thin air, in order to annoy their subscribers.

      All successful sales letters and emails are split-tested, honed and revised to achieve the optimum results.

      They work. Or they're quickly removed.

      Either way, there are lessons to be gleaned by any smart observer.


      At the end of the day, I'm reminded of those sage words by the late, great Bob Monkhouse:

      "Always remember when dealing with people, in this or any other business, the most important attribute you can display is sincerity.

      Once you've learned to fake that, you've got it made."




      Frank
      Signature


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    • Profile picture of the author lakshaybehl
      Originally Posted by George Wright View Post

      Finally

      Thank you Steven.

      George Wright
      Exactly...

      now George, this is response perfected... Over heaps of posts
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  • Profile picture of the author Clyde Dennis
    Those who do a lot of complaining either don't get or don't understand that success at ANYTHING comes from doing what works, not from doing what's liked.

    Ike, schmike, like, dis-like!!!

    How about focusing on this, whatever it is... does it work?
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  • Profile picture of the author cesarsan
    "Guys like Reese, Filsaime, Kern, Moffatt, Crawford and on and on, have
    been doing this a lot longer than you whiners and maybe, just maybe,
    they know what they're doing.

    How do I know?

    Because they have more money than 99% of the marketers out there, me
    included."

    My brain dump:

    Do they still do it because it is the better method or just because that worked in the past and they are unable/unwilling to change?

    If my list had 200.000 names on it and I had a conversion rate of 3% I would be rich too. And why change what's working?

    But maybe doing things differently would rise my conversion to 6%. Maybe I'm jaded but the same old methods are making their emails tiresome to me.

    Or maybe they benefit from a constant flux of newbies with virgin minds and the same old thing works wonders on them. When you learn more about IM you frequently get bored with things that will certainly amaze a newbie.
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    • Profile picture of the author MikeAmbrosio
      Originally Posted by cesarsan View Post

      "Guys like Reese, Filsaime, Kern, Moffatt, Crawford and on and on, have
      been doing this a lot longer than you whiners and maybe, just maybe,
      they know what they're doing.

      How do I know?

      Because they have more money than 99% of the marketers out there, me
      included."

      My brain dump:

      Do they still do it because it is the better method or just because that worked in the past and they are unable/unwilling to change?

      If my list had 200.000 names on it and I had a conversion rate of 3% I would be rich too. And why change what's working?

      But maybe doing things differently would rise my conversion to 6%. Maybe I'm jaded but the same old methods are making their emails tiresome to me.

      Or maybe they benefit from a constant flux of newbies with virgin minds and the same old thing works wonders on them. When you learn more about IM you frequently get bored with things that will certainly amaze a newbie.
      Most of what they do are the result of testing.

      And more testing.

      You're probably getting tired of it not because one marketer does something too much, but rather you are on MANY lists of marketers that use a particular tactic...

      ...that they use based on testing.

      And more testing.
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    • Profile picture of the author Chris Lockwood
      Originally Posted by cesarsan View Post

      Do they still do it because it is the better method or just because that worked in the past and they are unable/unwilling to change?
      Yes. CNN just reported that guys like Reese, Filsaime, Kern, Moffatt never do any testing. That is the big secret to their success.

      They just read all the threads about what people say they don't like, then do the opposite.

      I heard that Kern once considered split testing but couldn't come up with the money to get the script.
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      • Profile picture of the author Jeremy Kelsall
        lmao - Probably one of the funnier posts I've seen on here in a while

        It's important that everyone test for themselves what works best for THEM. Understand this, even if a certain technique doesn't work well, marketers like Reese, Kern, and some of the other big Dawgs are going to get paid because the numbers are in their favor.

        Their tactics might not work for the guy with 500 subscribers, but if you have a list of 50K and half of them don't like what you have to say, you still have 25K to sell something too.

        Every marketers strategy needs to be tested to see what works best for them, especially with stuff like this.

        BTW...If Kern is still trying to scrape up the cash for the split testing software, I'll spot him His Mansion tells me he's good for it

        Originally Posted by Chris Lockwood View Post

        Yes. CNN just reported that guys like Reese, Filsaime, Kern, Moffatt never do any testing. That is the big secret to their success.

        They just read all the threads about what people say they don't like, then do the opposite.

        I heard that Kern once considered split testing but couldn't come up with the money to get the script.
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  • Profile picture of the author nick1123
    Great post. It's easier to whine on the boards than to spend that same time/effort/energy building a business.

    BTW, who/what is Plaxico Burress?
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  • Profile picture of the author Anthony J Namata
    Well, well, well you sure got something off your chest there buddy.
    Signature

    FEEL Better. LOOK Better. LIVE Better. Improve energy, virility and sexual performance naturally, without using prescription drugs. AMAZING SECRET REVEALED on my blog, at: https://tojona.blogspot.com/

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  • Profile picture of the author Magic Johnson
    If you are in that 1% then you don't need to pay attention
    because it's the same old info going back and forth in circles.
    Atleast in the IM niche.
    Originally Posted by Steven Wagenheim View Post

    You better pay attention to it.
    Ok, here is how I feel. There is nothing wrong with bitching if
    you have a better solution around marketing, problems or
    matters. And being critical and negative is two different things. Still
    I agree it's a lot of moans from all kinds of direction in IM
    and "make money" marketing.
    Originally Posted by Steven Wagenheim View Post

    We've got more people bitching about marketers marketing to marketers than Plaxico Burress has team fines.
    It's mainly because they don't want to take the time and do what
    it takes to make money online. Which is study religously and apply.

    Originally Posted by Steven Wagenheim View Post

    Because they have more money than 99% of the marketers out there, me
    included.
    Because they have more knowledge than 99% of the marketers out there. I think that's my prefered definition of why.
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  • Profile picture of the author davebo
    Banned
    [DELETED]
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by davebo View Post

      Steven, you really really really like to hear yourself talk (you've probably startd more threads than anyone in the history of the warrior forum...I've noticed you even starting threads to respond to other threads..just so you get noticed) and I've noticed recently you REALLy like to kiss up...and say the 'right' things to get some kudos.

      But to the point, Steven, just because a big named marketer is doing something...it doesn't mean that it works. If they didn't do whatever the complaint is, they might get jumps in sales.

      And besides, while I don't doubt that certain markters are doing VERY WELL. I doubt that even high profile ones are doing near as well as everyone thinks.......and I am talking specifically about guys that came up through the warrior forum..like ross goldberg.
      Dave, shows how little you know me. I don't kiss up to nobody. I say
      what's on my mind and what I really feel and believe.

      Now, you may not agree with my hypothesis here, and that's fine. I may
      very well be wrong, though I don't think so.

      But I don't kiss nobody's ass.

      As I am sure you can now see by this reply.

      ** EDIT **

      PS - You may not like me much either, for the reasons that you stated
      above. Guess what? I don't care about that either. I'm not here to
      be liked. I'm here to network with other marketers, exchange ideas
      and run my business.

      This isn't a popularity contest.
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  • Profile picture of the author Addie
    :p Feel Better? No,really that was so worth reading..thank you
    Signature
    Guru Free For All-Take Advantage Now
    My own stuff http://www.aalb37.webs.com
    You Even Better-Fat Secrets
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  • Profile picture of the author Ben_Curtis
    Steven,
    I always read your posts. You say what you mean and mean what you say. You're probably the original no-spin zone.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by Ben_Curtis View Post

      Steven,
      I always read your posts. You say what you mean and mean what you say. You're probably the original no-spin zone.
      I don't know Ben, according to some people, I'm just a butt kisser.

      Hard to figure how that is when I almost run out of here on a rail my very
      first day at this forum.

      If anything, I think I have more people here who dislike me than any other
      member of this forum because I do speak my mind and don't give a rat's
      behind what people think.

      Can you tell I'm a little perturbed?

      Anyway, thanks for the kind words.
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      • Profile picture of the author EndGame
        This is actually nuts.

        Some of the reactions of some of the people in this thread are what causes some of the bigger marketers to stay away, and now a bunch of rants that J-Mo has been on lately make complete sense to me.

        It AMAZES me that people with seemingly little success online and relative newbies to Internet business think that if gurus followed their suggestions, they'd sell a lot more stuff. Some of you are talking out your hoop.

        Do you honestly think some of the biggest players in the industry are not making any money with all these techniques that you don't like? The hard truth of the matter is they have been doing this longer than most of us complaining about them, and they have been making a lot more money doing it.

        But hold on, lets not waste our time listening to the people actually making money online, lets not learn what we can from their business and apply it to our own, how about we all just go bitch on a forum and then listen to people with around 100 posts or less tell their miraculous success stories, using techniques they have found on an old IM blog somewhere in the "ether" of the Internet!?
        (Please note heavy sarcasm throughout last paragraph)

        Some of you are off the map.

        I can't believe some one actually accused Steven of being a butt kisser as well. Steven doesn't need to kiss anyone's butt, and if you'd paid attention to what he has been saying in other threads, chances are you could have made yourself some serious cash instead of whining on a forum.

        I feel like I can speak with relative authority on this matter. I recently was employed by an IM guru. I don't want to say their name as I don't have their permission, but all I will say is, all the pictures that THEY put on their sites are real and they really are making a lot of money. On top of this, these techniques you don't like WORK, and is the reason why this particular individual has sold well over 5000 units of one product in less than a month. Thats in the middle of this economic decline by the way.

        Heres a suggestion for all the people out there moaning:
        Go out and do things your way, and don't any of the things you think are annoying. Then come back here post your results and let us know if it made you enough money to quit your day job. If it does, then thats awesome, if it doesn't, then doesn't that tell you something?

        I want to add though, that I can see where some people are coming from with some of the graphics on webpages. The computer generated graphic of the lamboghini and mansion is cheesey and isn't something the big players do. There are some low-level marketers getting it VERY wrong, but thats not what this discussion has been aimed at and its not the kind of thing that has been complained about so much on the forum.

        I hate to argue or get sucked into negativity, but dam this post got me. Its real easy to see why some of you are not making the money you want online and you have my pity.

        Steven, thanks for the post. As always, you hit the nail on the head.
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      • Profile picture of the author sentient
        Originally Posted by Steven Wagenheim View Post

        I don't know Ben, according to some people, I'm just a butt kisser.

        Hard to figure how that is when I almost run out of here on a rail my very
        first day at this forum.

        If anything, I think I have more people here who dislike me than any other
        member of this forum because I do speak my mind and don't give a rat's
        behind what people think.

        Can you tell I'm a little perturbed?

        Anyway, thanks for the kind words.
        I struggle to believe that Steven. I've got a couple of your products and think they are fantastic. But even if I didn't, most of your posts are worth 10 times more than some WSOs (that's nothing against the WSOs, just that your posts contain such great tips). Ok, so that makes me a kiss ass too.

        Sometimes the vocal minority outshout the silent majority - I don't post very much on here but have had more value than from any other forum. Keep posting, it's appreciated.
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        • Profile picture of the author MaskedMarketer
          They sell magic pill solutions to the herd. Its a proven formula and works..

          they are good at what they do
          Signature

          "One Man's Ceiling is Another Man's Floor
          "


          "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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  • Profile picture of the author jazzyjeff
    Steve,

    Good having a veteran of these forums speaking out about the whiners. I always save every email/sales letter/optin forms that I come across. Then I analyze them and see why they are so effective. I see which headlines they use, what colors stand out, what their optin box looks like. Take every chance to learn about IM.

    Jeff
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