Selling 52 Audio Tips...as a CD Rom set, what would the Price margin of the Physical set be ?

by entry

Posted: 13 years ago 17 replies

INTERNET MARKETING

I have an ebook on 52 Tips on (niche)

the ebook is $20

I have al tips on audio too., and i know i can do an audio ebook, but if i was to offer these are an audio CD-rom set, {Each audio contains a set of 10 tips= 5 Cd roms} + some phyiscal booklets too

The Audios will just be in Audio format.....and i know i can turn them into videos, but would rather get this 'extra' product on my funnel for now, and do the 52 video tips product at a future time.

I would rather get one product out for now.

What would you recomment the price margin be for them 5 CD roms, which will be shipped to them.

The price of the product on the Sales letter that is, considering the ebook is $20

The tips are the same as the ebook (might through in some bonuses) - but just looking for rough approximates for the price the cd-rom set would be.

#audio #margin #physical #price #rom #selling #set #tipsas

Nightengale

13 years ago

You're looking at it the wrong way. (And you didn't give us enough information to answer you.)

What are the tips about and who is your target market?

The value of the tips on audio CD have absolutely no relation whatsoever to either your hard costs or how much the e-book costs. The value of it is the value your customer places on it. Period.

Once you know what that is, charge it, regardless of what it costs you in hard costs.

Michelle

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entry

13 years ago

Originally Posted by Nightengale

The tips are about the target market. Niche = Gardening tips - growing vegitables.

I thought in terms of a physical product can be sold for higher margins, as John Reese said, you can increase margin by turning your ebook into a phyiscal product.

The tips are the same as the ebook (might through in some bonuses) - but just looking for rough approximates for the price the cd-rom set would be.

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Nightengale

13 years ago

John Reese is right: generally speaking, a physical product can command a higher price than an electronic one.

You need to start with some basic market research. Go to Amazon.com and see what gardening books there are selling for. Then look for other websites selling information similar to yours and see what they're charging.

But you need to question an audio CD for this market. Gardening information will probably do best in book or booklet format. People prefer to see pictures, charts and diagrams, especially if you're selling how-to advice.

I'd start with a little more market research.

Michelle

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darrenmonroe

13 years ago

I agree with Michelles assessment. And would like to add that you might also do better to offer a smaller version of your tips as a online video upsell bonus (OTO maybe). That way you can test if it will be of interest before you take it physical.

That way you get some extra money for say (bonus upsell of 21 tips online video) . You get the money, do less work than the physical and then you have some possible initial customers for the DVD in the future.

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Nightengale

13 years ago

Originally Posted by darrenmonroe

You don't have to actually produce anything until you get the order. Well, if you're selling a DVD, for example, shoot the video for it. Advertise it.

But you can have the DVDs produced one at a time as orders come in. You can do it yourself or have a fulfillment house like SpeakerFulfillmentServices.com do it for you.

Just be careful about not having the product before people buy. Legally you have to ship within a certain time frame (30 days I think). So shoot the video and have it ready to go. But don't have it duplicated until you get orders. No inventory necessary.

Michelle

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darrenmonroe

13 years ago

Originally Posted by Nightengale

Yeah true but with an online video that at least give someone an idea if it will work vs putting the time in to edit and burn a DVD that isn't selling.

A couple of quick upsells you know its a winner.

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paulie888

13 years ago

Originally Posted by darrenmonroe

It's not necessary to burn any DVDs and/or purchase any stock prior to selling this - with fulfillment houses like Kunaki.com around, you only have these made (and shipped) after the orders come in.

Paul

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darrenmonroe

13 years ago

Originally Posted by paulie888

Paul I said before I understand that your talking about fulfillment but what you and Night are not taking into thought is the TIME it takes to actually create the CD or DVD itself. Unless he is having someone else do it it still takes time and editing. especially if it is their first time. Why do all of that when a online video could pinpoint the interest?

See what they lose is TIME.

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paulie888

13 years ago

Originally Posted by darrenmonroe

Darren, in the OP's case, this is not some massive, complicated project at all - it's just some audio tips on CD! The cover design can be easily outsourced for pennies on the dollar or be something really simple - there's really nothing to it with this particular product in question!

Paul

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darrenmonroe

13 years ago

Originally Posted by paulie888

Why do it if you dont know if someone will buy it? I say Entry either "ask them" (your audience) via a survey or discussion. Or test with a online version first.

Otherwise you end up wasting time and resources making something people possibly didn't want because they didn't see that as a good solution to their problem.

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SpicyRobby

13 years ago

Originally Posted by entry

The price of the product on the Sales letter that is, considering the ebook is $20

The tips are the same as the ebook (might through in some bonuses) - but just looking for rough approximates for the price the cd-rom set would be.

I'd say you should try two price points - $47 and $67 and see which one pulls in more revenue. 47, 67, 97 are price points I've always gone with as it's been proven visitors find these particular ones particularly appealing.

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Josh Anderson

13 years ago

Frankly a product on CD has less value in my mind than if it were delivered on a thumb drive, premium podcast or even download.

I don't know anyone who loves to lug around CDs these days.

The day that a "CD" provides more value is long over in my eyes. All a CD means to me is an annoying process of ripping it to digital files so I can actually use the content.

The only thing worse than putting a product needlessly on CD would be putting it on tape ;-)

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darrenmonroe

13 years ago

Originally Posted by Josh Anderson

Josh you would be VERY surprised LOL how many retro niches are out there. I did a survey last year in one of my niche sites for music. And was told 2 to 1 that they preferred a CD vs a Mp3 by over 1500 people. Go figure.

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Josh Anderson

13 years ago

Originally Posted by darrenmonroe

They probably like having a hard copy of the music as a backup... I bet they still rip the cd's to their computer.

How many people do you see walking around with a cd player and headphones these days?

In this case we are not discussing delivering music though.

So that leads to this:

The most powerful way to increase value and boost the bottom line, increase consumption, and decrease buyers remorse is to:

1. Deliver in multiple formats. What would win... a CD collection offer or an offer that included not only the CD collection shipped but also the premium podcast and a members area so that they could instantly sync with their mobile devices or listen/watch/read online in the members area.

2. Offer in multiple formats and then run through a upsell and downsell series offering them the additional formats after the initial checkout process.

The most desirable offer to your market will be one where the individual gets to consume the content in the format that they want to consume it in.

Got video?

Rip the audio. Deliver both video and audio as premium podcast. Embed both in a membership area. Get transcript of audio and deliver as pdf or online content. Take audio, video, and text and create physical combo pack of DVD, CD, and binder or book. Set up with Vervante.com for print on demand...

And of course you can automate the entire sales and delivery process with Nanacast :-)

Originally Posted by Don Schenk

Josh, just don't tell that to Nightingale-Conant. (not an affiliate) Nightingale Conant: World Leader in Success, Personal Development and Motivation.

A set of CDs still seems to have a better "thud factor" than one thumb drive. And not everyone's automobile CD player can play MP3s.

Now if I could just figure out where I put my cassette tape player, I could listen to the hundreds of tapes I have.

:-Don

Yeah I know my ideas are revolutionary ;-)

It comes down to target market. Test your market and see how they respond.

It just makes me wonder if Nightingale actually tried a strategy like multi format upselling or combo digital and physical selling such as I describe if they would not increase the "thud factor" or even increase their market reach to younger markets.

Give me content that I can just doc my iPad and slurp up any day over a stack of jewel cases. But I am a different beast... the only thing a stack of CDs offers me over the digital is less shelf space. But if I got both the CD and digital in one transaction or even the digital as an upsell I would be much more satisfied.

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Don Schenk

13 years ago

Originally Posted by Josh Anderson

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Kevin AKA Hubcap

13 years ago

Originally Posted by Josh Anderson

Good points but its market dependent. People like being able to have a disc they can "put away" and not worry about "losing" it.

This is especially true with video files but like I said it varies.

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Josh Anderson 13 years ago

Lets expand (some) minds here for a second...

If you have a hungry market which will respond well to your product....

Would you not want to test ways to not only boost conversion but also boost your bottom line?

I assume the answer is YES.

So here is a powerful method to achieve the goal of boosting conversion and boosting your bottom line with nothing but your product offering.

1. Split test two offers. Same price point. One is CD package the other is digital. I would suggest that you test not just digital file download but test CD vs premium podcast which is really just a fancier way of delivering a digital file download. You can do it with one click iTunes delivery too.

> Pick winner.

2. Next split test the winner of the single option sales pages against a two option sales page offering both options from the first test on the same sales page.

> Pick winner.

3. Next split test winner of single option sales page against winner of double option sales page against a sales page that has three options structured in the following way:

List the digital option for $4 (the numbers are just for illustrative purposes) List the physical option for $5 and list a third option that offers the digital and the physical plus some additional bonus (maybe online membership area) for $3... yes that's right list the biggest package for the least.

> Pick winner

Next Component.

Testing upsell funnels:

Add upsell funnel to each offer.

So on single option offers you might upsell like this from initial Digital > Physical > Membership > Transcript. Or alternatively Physical > Digital > Membership > transcript etc.

Of course you can come up with variations based on what the purchased offer was in the other funnels.

The bottom line is this...

If you are asking "should I sell digital or physical? You are asking the wrong question.

You should be testing multi format offers, upselling etc.

Common sense tells you that upselling in multiple formats will boost your bottom line a majority of the time and that split testing initial offers in your target market will show you what converts the best.

Be a smart marketer. Don't limit your vision. If you want to know how to automate the entire process I just outlined... We built it.
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Selling 52 Audio Tips...as a CD Rom set, what would the Price margin of the Physical set be ?

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