Isn't it time you google proofed your business?
Sounds impressive doesn't it... the thing is that I've made one huge mistake,Part of my business is still at the mercy of Google.
The problem is I didn't collect 1 of those visitors email addresses.
My business is split into 2 "departments" The 6 year old blog/websites department and the year old product creation department.
Because the blog aspect is at the mercy of google and it's fickle alorythm changes the income from that portion fluctuates. so the income grows, shrinks, grows and shrinks.
On the other hand the product creation side where I ensure that I gather the email addresses of customers and potential customers continues to grow, more customers = more affiliates more affiliates = more customers etc. It's a cycle that leads to increasing profits.
So how do you google proof your business? Ensure that you are collecting email addresses, the more you can collect the more google proof you are. If google de-indexed all your sites tomorrow you could still earn money?
Collecting email addresses isn't just about selling it's about building a relationship and positioning yourself as an authority in your niche. We all get hundreds of emails selling us stuff. People assume that this is the way you should email market. It's not.
Some of my most profitable emails have been where I link to a video or report packed full of information and then just have a link at the end of it or a link under the video. You don't need a hard sell people can see value , they just need a call to action. "If you enjoyed this video You'll love xxxxx click here"
Start to Google proof your business now.
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