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#1 |
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Advanced Warrior
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One of my close online contacts probably pays for more Adwords
advertising than anyone. As a result, he has extensive contacts with Google. In fact, he is invited into Google twice a year to teach Google about Adwords. So at my Tactic7 seminar, he shared what he feels is the next Google slap - It's going to be those fake review sites you see. The ones steering people to one or two products. You see these mostly in the weight loss and work from home categories. So be warned, although this could happen any time, he expects it no later than 1st quarter 2009. So you might just want to rethink that strategy. Peace. Harlan |
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Harlan D. Kilstein Ed.D.
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#2 |
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I wonder where they will draw the link between what is "fake" and real?
I mean, just about every "review" site out there is there to sell something. |
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#3 |
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Godson of The Godfather
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Harlen, if you have an in... much more importantly than just simple review sites slap... have you heard anything of the social slap rumored to hit all social sites soon?
- Jared |
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#4 |
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HyperActive Warrior
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#5 | |
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Angela from Aberdeen
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Quote:
I'm skeptical enough that when someone tells me what they think the next "Google slap" will be, I either: 1) Think they might simply be repeating something that "someone" told them (you see this all the time online) or 2) Wonder if they're saying this because they want to lower the competition to their OWN sites. No one knows Google's algorithm. No one. It's such top secret that I suspect even Google engineers like Matt Cutts might not even have the whole story. You can bet that Yahoo and MSN would LOVE to have some information about the algorithm, to make their own search engines more competitive. My recommendation would be to use techniques that are tried-and-true; techniques which have worked in the past, are working now, and don't appear to be going away any time soon. Don't just jump on the bandwagon about stuff because "someone" said it might be so. | |
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#6 |
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Going the extra mile
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Harlan
Thanks for this warning - so if we buy every product we review rather than search for user 'comments' will this lose the 'fake' label in googles eyes? Will we now need to include five, six, seven or more products in each review site to avoid being slapped? No doubt time will tell. Interesting post. Paul |
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#7 |
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Advanced Warrior
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It goes without saying if you follow Google's proclaimed
Question, does this site enhance the user experience, the Answer for the most part is no. It doesn't matter if the site has 2 products or 15 products, if all you have is a bunch of affiliate links, than this Google Slap is well deserved. Ask yourself. What would make a quality site people would want to visit and bookmark? That's where your energy should be directed. Peace |
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Harlan D. Kilstein Ed.D.
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#8 |
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#9 |
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Its about time they remove all those garbage review sites I'm seeing.
As the internet evolves only the strong will survive. Its only the beginning of whats to come. If you follow trends, then worrying about that review site is only a small fraction of what's really going to hurt IM and information marketing. And google can't stop it- its only making it worse. Lets thank Google for taking the trash out. Thanks Big G! |
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#10 | |
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Advanced Warrior
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Quote:
You mean should the products you recommend really have some value? 2 X 0 = Zero. | |
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Harlan D. Kilstein Ed.D.
Free NLP Communications Course at http://www.nlpcopywriting.com Make more money as a copywriter www.sixfigurecopy.com/Coaching.html www.thehypnoticsecret.com Follow me on Twitter http://twitter.com/drkilstein |
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#11 |
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maybe this is a dumb, obvious question, but when Google slaps these people- CPC should go down, right? Possibly?
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#12 | |
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Advanced Warrior
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They are saying, we don't want your business. I've had sites slapped. Most had really good reason for being slapped. You can whine or... Correct them. Most people who had sites slapped during Google Slap I tried to bluff their way out of it. They changed the URL. They opened new accounts. Google caught up with them. So if you are smart and have a review site, pay attention. Because your site is going down. For the record, I do not have any review sites. Peace. | |
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Harlan D. Kilstein Ed.D.
Free NLP Communications Course at http://www.nlpcopywriting.com Make more money as a copywriter www.sixfigurecopy.com/Coaching.html www.thehypnoticsecret.com Follow me on Twitter http://twitter.com/drkilstein |
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#13 |
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If I'm not mistaken, not too long ago they passed some type of legislation in Europe making these type of sites illegal.
I don't know the validity of the law, or whether or not it's really even prosecutable, but do remember something of the sort. |
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#14 |
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HyperActive Warrior
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I wouldn't lose any sleep over Google "slapping" a review site. I mean, just because you are out in google doesn't mean you can't use Yahoo or MSN. Plus, it would just cost more per click if you use Adwords to drive your traffic to a review site.
Jeff |
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#15 |
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I agree, yahoo and msn may gain a lot more new marketers.
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#16 | |
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Advanced Warrior
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Quote:
Google is the source of most of the PPC traffic. You want to pay $15 a click to bring people to a crappy site? The line forms right in back of you. | |
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Harlan D. Kilstein Ed.D.
Free NLP Communications Course at http://www.nlpcopywriting.com Make more money as a copywriter www.sixfigurecopy.com/Coaching.html www.thehypnoticsecret.com Follow me on Twitter http://twitter.com/drkilstein |
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#17 | |
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Advanced Warrior
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Quote:
Must be all the colon cleansing you've been doing. Coming out to secret headquarters in January for secret session. Don't tell anyone. | |
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Harlan D. Kilstein Ed.D.
Free NLP Communications Course at http://www.nlpcopywriting.com Make more money as a copywriter www.sixfigurecopy.com/Coaching.html www.thehypnoticsecret.com Follow me on Twitter http://twitter.com/drkilstein |
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#18 |
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HyperActive Warrior
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Find me at myspace.com/jacobhyten
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#19 |
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Is it safe to say a content based website which includes reviews will still be a victim of the slap?
I've just finished creating an approx 10 Page website with good content but some review pages as well. Might not bother if it's going to get slapped straight away. Is purely content the way foward? Sometimes reviews can be so profitable. |
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#20 |
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I think he is referring to sites that only offer reviews and no content. Sites with the sole purpose of making money and which offer no value to the visitor.
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#21 | |
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Cutting-Edge Copywriter
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Or is he like a bug-finding kind of guy or something? -Dan | |
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#22 |
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Angela from Aberdeen
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Yeah, I was wondering that myself. I thought maybe this person was teaching Google about Adwords from a customer's point of view or something. That would be really handy; having someone who uses the system teach Google what works and what needs improving. Kind of like a one-man focus group.
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#23 |
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Will CPC go down for other people (people not getting slapped). That's my concern. Or it won't effect people at all with no review sites?
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#24 |
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Clickbank has the same type of meetings with some of the main users/customers on their network. They invited me to attend last year but my wife was having our son around that time and I couldn't go.
It would be smart for Google to better understand the user experience from real users and not employees. |
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#25 |
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Babyfaced Assassin
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"Thin affiliate sites".. the ones you speak of Harlan..
Have been getting trouble from Google for a while now... you're a few months behind dude..... maybe your "friend" was telling you about the previous slap and you got confused?... ![]() Peace Jay |
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#26 |
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(Those pages offer no value and should be eliminated.)
Where is the line drawn between pen-names and blatant Fraud? Here is what really happens: Some fat balding 43 year old man is sitting there with his book of infuence next to him at the computer writing acne ads posing as a 20 year old girl saying how well the XYZ cream works....... Or some 19 year old snotty university kid is sitting in his dorm writing a review site as a relationship expert who loved and lost and then found love again..... This technique has been popularized and pushed by many marketers for years. Eventually consumers will seek more truth in marketing and want even more proof and facts. Will marketers be sued for pretend reviews? Reminds me of TV, movies, radio and news papers where media and agencies manupilate people with propaganda. Interesting topic and one that will probably change the way affiliate marketing is done as the wild west becomes modernized and regulated. Note: They are also against squeeze pages. They state in their adwords training section that you should not require users to register. They want fast loading pages, easy navigation and useful information. |
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#27 |
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Responding to Responses to a few points:
Fake review sites are one of the bans of IM. Many continue to get traffic . I am aware of one site spending in excess of 30k a day on PPC. It's a junk site with 1 page with two reviews. It's going down. When Google says they don't want squeeze pages, thats Not entirely true. Nor is it true that they don't want one page sales letters. It depends on what value you offer the reader. If you offer nothing that enhances the reader experience - you are gone. And ten pages of filler isn't going to make a difference. Why don't they slap Oprah.com (not that they do PPC)? Because Oprah gives real content. And thats what Sergey and Larry want to see. Peace |
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Harlan D. Kilstein Ed.D.
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#28 | |
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And google knows its for making money.. Its not really there to "enhance" the user experience... They want to enhance the user experience. | |
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#29 | |
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Advanced Warrior
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They review dozens of products and different models. They don't put out an issue on ovens and just review one or two. When people think it's easy to fool someone, they are really annoying many people. I'm heading to see this guy this week and I'll ask him about the social netwoking but remember, his connection to Google is PPC. Google listens closely to it's top customers. It's a hint we should all take. | |
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Harlan D. Kilstein Ed.D.
Free NLP Communications Course at http://www.nlpcopywriting.com Make more money as a copywriter www.sixfigurecopy.com/Coaching.html www.thehypnoticsecret.com Follow me on Twitter http://twitter.com/drkilstein |
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#30 |
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#31 |
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Advanced Warrior
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Look, the way it was explained to me, this is all going to be done according
to the Google Algorithm. And it doesn't care that you reviewed 10 products and only recommended two. What about "provide a quality experience" don't you get? Think Google can't detect affiliate links? Think Google can't detect a spam site that only exists for the click on an affiliate link? You're not getting this. You need to provide quality CONTENT! Or, you're history. Read the comments I've made so far. Peace. |
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Harlan D. Kilstein Ed.D.
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#32 |
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Passive Income Specialist
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I'm on board with Harlan, as my own little "inside source" is basically repeating the same thing. Google does have a way to detect (whether it's a human targetted or automated fly by detection) the quality of experience website that is in front of it.
Now, obviously the algo's and scores that go into what makes the site one that provides a good experience to the search engine user is closely guarded, as it should be. But, common sense dictates to us what should go into a site that provides some value to a visitor that falls into the good experience zone. How is the site structured? Are the links easy to follow and interconnect? Is the info on the site merely regurgitated duplicate or spun content or is it unique? Don't forget the importance of LSI... Look, in the end, it really does not take that much to flesh out a full website that includes a decent site structure, relevant unique articles, and a well thought out link targeting plan for some link juice. |
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#33 | |
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Can't wait to see this happen. | |
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#34 | |
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Quote:
Here's a great article about it: Affiliate Marketing Disclosure Now Required By Law? — Copyblogger I have mixed feelings about review sites. On the one hand, I think they gum up regular Google search as badly as MFA sites. They make it really, really hard to find genuine reviews and information about products. On the other hand I know they're great money-makers for a lot of people and I can absolutely see why people would create them. | |
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#35 |
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DayJobAnnihilation.com
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The only 'safe' avenues that anyone can say with any certainty are Adwords and selling your own products.
Google have a vested interest in keeping Adwords profitable for people, so you can back it with confidence. For Adsense, not so much so, since it is actually wasting the majority of advertisers' money who don't use the Content Network properly. Selling your own products will always work, because it's YOUR product, you create them, you sell them. You are in control. You don't depend on others. I don't trust MFA sites, review sites, CPA offers, direct linking etc. These things have a very low likelihood of lasting the race. Sure I do CPA offers because it's very profitable, but do I expect it to last 10 years down the road? I don't think so. So either milk it dry now or build a long-term business. Fabian |
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#36 | |
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The way its done might change but companies always need to advertise and generate leads. As for fake review sites... what else is there to expect? google is doing what is right.. | |
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#37 |
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Whenever I try to give quality contents in my landing page , conversion drops
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#38 |
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Advanced Warrior
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Harlan D. Kilstein Ed.D.
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#39 |
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Looks like far too many people are affected with Google Slaps...
I think these are healthy.... these are just filters that clean all the garbage and leave the system with entirely useful and relevent posts/reviews etc. Of course you can post affiliate links, but the real meat of the stuff has got to be just that... REAL MEAT OF THE STUFF. Or you deserve to be slapped. -Lakshay |
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#40 | |
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#41 |
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An Old Hippie
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This is nothing new. It may be a new implementation of the slap but not a new Google policy.
I have an internal Google report (ooops) from 2007. and it's very clear they were clearly after "thin affiliate" sites even then. It's also no secret they call them like that and they don't like them. I understand that marketers freak out when they hear of a new Google slap coming, and that you would like to hear more details. Here is an example of a slap: If you review is not unique, the chances that you just pasted a 'review' given by the product vendor might be high. See? There are patterns. It's not like it's impossible for a machine to figure out everything that's fake. |
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#42 | |
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Advanced Warrior
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They'll catch up with you sooner or later and ban you from AdWords all together. | |
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Harlan D. Kilstein Ed.D.
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#43 | |
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Advanced Warrior
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Everyone is looking for the quick fix. This isn't going to work long term. | |
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Harlan D. Kilstein Ed.D.
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#44 |
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Mr. Cueball
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I do find it pretty funny to see people put so much effort into beating Google instead of just working with them.
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Thomas
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#45 |
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Advanced Warrior
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Harlan D. Kilstein Ed.D.
Free NLP Communications Course at http://www.nlpcopywriting.com Make more money as a copywriter www.sixfigurecopy.com/Coaching.html www.thehypnoticsecret.com Follow me on Twitter http://twitter.com/drkilstein |
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#46 | |
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An Old Hippie
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Join Date: Mar 2007
Location: All Over Europe
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Quote:
But the policy is not new. But that's clear for a long time: they have it in their TOS. | |
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#47 |
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Join Date: Jun 2007
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I wonder how Google feels about sales letters. Does a sales letter designed
to convert readers into buyers provide a "quality user experience"? It's a fine line to draw. Regards, Matt |
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Got Facebook? Click here to add me as a friend.
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#48 | |
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Advanced Warrior
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Join Date: Aug 2004
Location: , , USA.
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It's quite blunt about it. Unless... You really know what you are doing with PPC. | |
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Harlan D. Kilstein Ed.D.
Free NLP Communications Course at http://www.nlpcopywriting.com Make more money as a copywriter www.sixfigurecopy.com/Coaching.html www.thehypnoticsecret.com Follow me on Twitter http://twitter.com/drkilstein |
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#49 |
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Senior Warrior Member
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Join Date: Jun 2004
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Well I may as well let this spill out in this thread since it has to do with Google... But I've heard from insider sources at Google that they are planning to slap all the Word Press blogs that sell advertising because those blogs are only there to make money from the paid ads.
Google is furious because these blogs are "stealing" advertising dollars from Google and once more these blogs are getting free traffic within Google's organic search. Mike Hill PS... Nice one eh? |
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#50 |
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Warrior Member
Join Date: Aug 2008
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Google has turned out the 'Big brother' notion on its head, with slick marketing they are doing their damn best to get in some dollars. We all know the knocks that their ad sense program received of late with the clicks not amounting to much, resulting in a loss of revenue for the publishers. I guess, they will probably come out with these fake reviews, seeing that some of the other sites are already doing it, there is no reason as to why google should not do the same.
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The Click Depot is the leading
Raleigh Internet Marketing firm. |
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