Are you getting traffic, but not making sales?
This is some general info about troubleshooting your article marketing campaigns.
The point of this thread isn't to make a tutorial or guide on how to do niche research, keyword research, copywriting, traffic generation, or anything else necessary to accomplish those goals. It would take a complete ebook to do that, and there's already many other threads on this forum and many others that explain those topics in detail.
I wrote this in answer to a question asked in another thread. Since it's pretty general and applies to a lot more than just that one guy, I decided to post it here. Maybe others can leave some additional tips and suggestions. Hopefully it can help a lot more people that way.
The three main elements you need for Bum Marketing or Article Marketing are these:
Once you have all three of those done right then you should be making sales.
That's the plan.
You've followed all the steps, but you're still not making money.
So, you start asking yourself,
You might have understood that last statement from the start or maybe you had to figure it out, but either way you know it now.
That's your first hurdle.
OK then, what's wrong with the above plan?
To make the plan you're working at succeed, you need to add a few things to the main list from above.
At this point a lot of people just give up. They either decide article marketing doesn't work and jump at the next MMO method they come across, or they decide they did it wrong and then scratch the whole thing and start over with a different product. Either way they don't learn anything.
That's a bad idea because if you don't figure it out then what went wrong with this campaign will probably happen with the next as well. That's why so many people bounce around from method to method, then eventually decide it all must be a big scam and give up.
Until you start troubleshooting you're failed efforts,
you'll never really learn how to succeed.
What you need to do is evaluate each individual step in you're plan to determine exactly which parts aren't working and why. Once you know that then you've learned something and can make an informed decision of what to do next.
Note -
Most of this actually applies to any type of IM, not just article marketing. (Although, if you're doing something with PPC to get the traffic, then definitely put the PPC campaign on hold until you figure out the problem. You don't want to keep wasting you're money if it isn't making sales). Other than that, don't just abandon the project. Troubleshoot it to find out what specific parts aren't working and then make you're decisions on how to proceed.
The point of this thread isn't to make a tutorial or guide on how to do niche research, keyword research, copywriting, traffic generation, or anything else necessary to accomplish those goals. It would take a complete ebook to do that, and there's already many other threads on this forum and many others that explain those topics in detail.
I wrote this in answer to a question asked in another thread. Since it's pretty general and applies to a lot more than just that one guy, I decided to post it here. Maybe others can leave some additional tips and suggestions. Hopefully it can help a lot more people that way.
----------------------------
The three main elements you need for Bum Marketing or Article Marketing are these:
- Find the right product to promote
- Have the right articles to promote with
- Get the right traffic to you're articles
Once you have all three of those done right then you should be making sales.
That's the plan.
You've followed all the steps, but you're still not making money.
So, you start asking yourself,
What's the problem?Congratulations, you've learned your first big lesson. Say goodbye to the thought process of 'Get Rich Quick' schemes. Welcome to the real world of MMO and IM. (Making Money Online and Internet Marketing).
Why isn't it working?
Why isn't this as easy as everyone says?
You might have understood that last statement from the start or maybe you had to figure it out, but either way you know it now.
That's your first hurdle.
OK then, what's wrong with the above plan?
Nothing.Well, what's the problem then?
It's a pretty time tested method that works.
Look again at the steps I listed and you'll notice I qualified everything with the word "right".Why isn't it working?
At least one (if not more) of the 3 main elements isn't done right.Why isn't this as easy as everyone says?
Well it actually is, and it isn't. Easy is relative term.So now your ready to really start learning IM.
Once you get the campaign set up right then the money really can start flowing into you're account on autopilot. Can't get much easier than that. :rolleyes:
Sitting at your PC, finding some product, writing some reviews, posting some links, etc. Sure does sound a lot easier than digging ditches or flipping burgers. lol
To make the plan you're working at succeed, you need to add a few things to the main list from above.
You need to find a product in a profitable niche. Not just one that a lot of people are searching, but one in which those searchers are willing to buy.OK, you've picked a product, written and posted your articles, done your promotion and you're getting traffic. But still not making any sales.
Your article or review needs to give the reader something. It needs to wet their appetite so to speak. If the actual product page is the barbeque, then the review or article is the smoke coming from the grill. The moment you smell that aroma, you just have to taste the steak.
Finally the hardest part. Traffic!!! It's actually not hard at all to get traffic, but it's not necessarily easy to get the right traffic. There's no reason to expect people to buy widgets if you're marketing to people looking for "free widgets". You need to be finding people hunting for "best widgets" or "quality widgets", etc.
At this point a lot of people just give up. They either decide article marketing doesn't work and jump at the next MMO method they come across, or they decide they did it wrong and then scratch the whole thing and start over with a different product. Either way they don't learn anything.
That's a bad idea because if you don't figure it out then what went wrong with this campaign will probably happen with the next as well. That's why so many people bounce around from method to method, then eventually decide it all must be a big scam and give up.
Until you start troubleshooting you're failed efforts,
you'll never really learn how to succeed.
What you need to do is evaluate each individual step in you're plan to determine exactly which parts aren't working and why. Once you know that then you've learned something and can make an informed decision of what to do next.
Note -
Most of this actually applies to any type of IM, not just article marketing. (Although, if you're doing something with PPC to get the traffic, then definitely put the PPC campaign on hold until you figure out the problem. You don't want to keep wasting you're money if it isn't making sales). Other than that, don't just abandon the project. Troubleshoot it to find out what specific parts aren't working and then make you're decisions on how to proceed.
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