Challenge People's Behavior and Strategy = Gain Exposure and Traffic
Hey friends,
So, one thing that makes us freak out as human beings is our behaviors, beliefs and standard operating procedures being challenged.
In other words, if I come in and say "hey, the way you're doing things is about to NOT work, or it's a bit shady," and then I make a suggestion as to what I think you should do instead, you freak out.
This is not just something some people do every now and then, it's a natural human tendency (if you pay attention to patterns in human behavior).
What's interesting about that is that if you challenge people's beliefs, you're bound to get a ton of traffic in a buzzing online world.
That doesn't mean I advocate deliberately starting controversy to trigger or catalyze link juice from a negative debate, or any debate, but I think it underscores the importance of NOT trying to please everyone, and writing content that appeals to specific people. The extra traffic is just a neat bonus.
So, one thing that makes us freak out as human beings is our behaviors, beliefs and standard operating procedures being challenged.
In other words, if I come in and say "hey, the way you're doing things is about to NOT work, or it's a bit shady," and then I make a suggestion as to what I think you should do instead, you freak out.
This is not just something some people do every now and then, it's a natural human tendency (if you pay attention to patterns in human behavior).
What's interesting about that is that if you challenge people's beliefs, you're bound to get a ton of traffic in a buzzing online world.
That doesn't mean I advocate deliberately starting controversy to trigger or catalyze link juice from a negative debate, or any debate, but I think it underscores the importance of NOT trying to please everyone, and writing content that appeals to specific people. The extra traffic is just a neat bonus.