5 Ways To Start Outsourcing Your Website Content Without Losing Your Shirt
If content is king online then regularly producing good volumes of high quality content is an essential step for building your web presence. Whether you use that content on your own website, as a freebie for people who sign up to your list or as articles to submit to other websites sooner or later many online marketers decide to start outsourcing content creation.
By utilizing other people's time and ideas you can generate far more content than you could by yourself. However it's easy to spend huge amounts of money on freelance writers yet get back very little in return.
The focus of this article then is on ways to get started outsourcing content creation with minimal risk and for as little money as possible so you can "test the waters", build up some confidence in outsourcing and develop your skills in terms of managing a team of writers.
Fortunately there are a number of ways you can do this, and quite possibly for less money than you might expect.
Fiverr
If you're willing to risk just five dollars then that's all it will take to hire a freelance writer on Fiverr. The following link will take you to a list of content writers, ranked by their feedback so all you need to do is to pick one of the top few writers (who, thanks to their rankings, have proven they are reliable writers) and hire their services. Visit Fiverr to see who is available to help you grow your business right now.
Contests
Another cost-effective way to have content created for you is to arrange a contest. Offer up some kind of prize in exchange for the best article on a certain topic and let users submit their work. You could, for example, offer a free ebook or report to anyone who writes you an article or you could offer a cash incentive to the very best article submitted to you.
There are a number of blogs which focus purely on contests and so by submitting your contest to them you should see a decent number of visitors to your competition and if you choose to offer money as a prize rather than a physical prize you can also list it at Business Name Ideas, advertising slogans, usability testing, branding, get a freelancer.
To get the best results possible from your contest try to keep the subject matter open-ended. If you tell your participants that you're looking for the best article on growing tomatoes then it's likely most of the articles will be very similar and as such you probably won't be able to use many of them on your website without it sounding repetitive.
In contrast is you say you're looking for the best "how to" article on growing any fruit or vegetable of the users choice then you will have far more diverse articles being submitted and so more that you can actually use.
Accepting Guest Posts
The downside of accepting guest posts is that normally you will be expected to provide a link from any article you use on your website back to the website of the original article author. The upside is that this is the only "payment" required so you don't need to worry about prizes like in the contest idea.
It is a good idea if you opt to test this concept to create a page on your website detailing exactly what you're looking for from the content that people submit to your site. Consider length, style, topics of interest to your readers and so on.
It is quite likely this page will be found in the search engines when other website owners are seeking sites to submit articles to and you can further increase your results by actively requesting guest posts on webmaster forums and by registering for free at Guest blogging: Looking for guest bloggers or guest post? Join MyBlogGuest!.
Accepting Spun Articles
There are services online which allow article writers to spin a single article into hundreds of different versions and then submit these to other website owners to use on their site in exchange for a link.
It's rather like the guest posting concept but with two major differences. Firstly the quality of the content tends to be lower but the systems themselves are more automated.
If you would like to receive a constant supply of articles then you can simply install a few plugins on your Wordpress-powered site, decide what type of articles you would like to receive and as the system sends them out they will appear in your Wordpress control panel where you can decide whether or not you want to publish each article that is submitted to you.
The most popular services of this type is Unique Article Wizard and you can find out more about download their free plugin at https://www.uniquearticlewizard.com/wordpress.html
Freelance Sites
Sites like Guru.com and Elance | Outsource to freelance professionals, experts, and consultants - Get work done on Elance are meeting places for freelance writers and website owners like you. Like a virtual dating agency they match you with the perfect freelance writer.
My personal favorite freelance site is Elance which allows you to start a job for as low as $50. The tools at Elance make it reasonably easy to pick reliable writers who produce high-quality, unique content and a starter $50 project could get you 5-10 articles (perhaps more).
So why not create a project asking for 10-15 articles and see what sort of bids you get? You might be surprised by the cost.
By utilizing other people's time and ideas you can generate far more content than you could by yourself. However it's easy to spend huge amounts of money on freelance writers yet get back very little in return.
The focus of this article then is on ways to get started outsourcing content creation with minimal risk and for as little money as possible so you can "test the waters", build up some confidence in outsourcing and develop your skills in terms of managing a team of writers.
Fortunately there are a number of ways you can do this, and quite possibly for less money than you might expect.
Fiverr
If you're willing to risk just five dollars then that's all it will take to hire a freelance writer on Fiverr. The following link will take you to a list of content writers, ranked by their feedback so all you need to do is to pick one of the top few writers (who, thanks to their rankings, have proven they are reliable writers) and hire their services. Visit Fiverr to see who is available to help you grow your business right now.
Contests
Another cost-effective way to have content created for you is to arrange a contest. Offer up some kind of prize in exchange for the best article on a certain topic and let users submit their work. You could, for example, offer a free ebook or report to anyone who writes you an article or you could offer a cash incentive to the very best article submitted to you.
There are a number of blogs which focus purely on contests and so by submitting your contest to them you should see a decent number of visitors to your competition and if you choose to offer money as a prize rather than a physical prize you can also list it at Business Name Ideas, advertising slogans, usability testing, branding, get a freelancer.
To get the best results possible from your contest try to keep the subject matter open-ended. If you tell your participants that you're looking for the best article on growing tomatoes then it's likely most of the articles will be very similar and as such you probably won't be able to use many of them on your website without it sounding repetitive.
In contrast is you say you're looking for the best "how to" article on growing any fruit or vegetable of the users choice then you will have far more diverse articles being submitted and so more that you can actually use.
Accepting Guest Posts
The downside of accepting guest posts is that normally you will be expected to provide a link from any article you use on your website back to the website of the original article author. The upside is that this is the only "payment" required so you don't need to worry about prizes like in the contest idea.
It is a good idea if you opt to test this concept to create a page on your website detailing exactly what you're looking for from the content that people submit to your site. Consider length, style, topics of interest to your readers and so on.
It is quite likely this page will be found in the search engines when other website owners are seeking sites to submit articles to and you can further increase your results by actively requesting guest posts on webmaster forums and by registering for free at Guest blogging: Looking for guest bloggers or guest post? Join MyBlogGuest!.
Accepting Spun Articles
There are services online which allow article writers to spin a single article into hundreds of different versions and then submit these to other website owners to use on their site in exchange for a link.
It's rather like the guest posting concept but with two major differences. Firstly the quality of the content tends to be lower but the systems themselves are more automated.
If you would like to receive a constant supply of articles then you can simply install a few plugins on your Wordpress-powered site, decide what type of articles you would like to receive and as the system sends them out they will appear in your Wordpress control panel where you can decide whether or not you want to publish each article that is submitted to you.
The most popular services of this type is Unique Article Wizard and you can find out more about download their free plugin at https://www.uniquearticlewizard.com/wordpress.html
Freelance Sites
Sites like Guru.com and Elance | Outsource to freelance professionals, experts, and consultants - Get work done on Elance are meeting places for freelance writers and website owners like you. Like a virtual dating agency they match you with the perfect freelance writer.
My personal favorite freelance site is Elance which allows you to start a job for as low as $50. The tools at Elance make it reasonably easy to pick reliable writers who produce high-quality, unique content and a starter $50 project could get you 5-10 articles (perhaps more).
So why not create a project asking for 10-15 articles and see what sort of bids you get? You might be surprised by the cost.
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