Ever thought how it could be good for business?
I live in Scotland. I know Scotland isn't renowned for it's tropical climate, but the weather this summer is, well, let's be frank, crap! We've hardly had a day without rain. The only 'consolation' is that the whole of the UK has been pretty much the same.
Personally, I know that because of the disappointing weather I don't feel quite my normal self (I don't have S.A.D., which is quite a disabling condition) My energy levels are probably lower and I'm going outside less.
But here's the interesting thing... and the point of this thread
All this doom and gloom, I believe, could be having a positive effect on business. I've got no hard facts to back me up here, just a hunch and a general upturn in sales - but if my customers are anything like me (and some are) they'll be spending more time indoors, more time at their PC and hopefully spending more money.
With apologies to those of you in the outdoor swimming pool niche but who is capitalising on this phenomenon? If you have a product / service that makes people happy, makes people feel good, are you exploiting our current crappy weather in the UK?
*SAD - It's a biochemical imbalance in the hypothalamus due to the shortening of daylight hours and the lack of sunlight in winter. (and summer!)