Problems Converting Sales
Over the past few months I have been working to open an online leather goods store. Before the holidays, I realized how hard it was to find quality leather that was really made in Italy (not Italian leather made in China or something).
I got a designer, a manufacturer, and put up my website. The website looks solid and the products are really, really high quality.
However, my sales have been abysmal--I have had about 350 clicks without a sale and I am not sure what the next step is.
My site is located in my signature.
As of now, I am printing out business cards to distribute in high end stores/boutiques near me, am planning on advertising on a few fashion blogs, and have put a select group of products on ebay (with links to my site). If anyone has any ideas it would be much appreciated!
Best, Will
âAn expert is a person who has made all the mistakes that can be made in a very narrow fieldâ Niels Bohr
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