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URLs and Business Names?

by KenTheriot
2 replies
How critical is it to have a business name match (in whole or in part) the url for its main website?

I'm working with someone who has decided to call their business "business ventures" (with their actual biz name instead of "business"). They also had 2 alternatives. None of their chosen names are available as .com urls.

It does look like we can get a few of the researched keyword phrases as domain names, though. My feeling is that it's more important for the url to match popular and relevant keywords than to have the biz name in the url.

Is there any prevailing wisdom on this point?

Thanks!

Ken
#business #names #urls
  • Profile picture of the author Loren Woirhaye
    excerpted from a recent post on my blog:

    "I’m going to tell you how to do something that is not always easy. If you do use this information however you will be building enormous wealth creating potential into your business.

    To start, your business name is very important. If you have an existing business or website, you may be restricted in how you can rename or rebrand it, but if you are thinking of launching a new business the following is must-know information for you.

    What’s In A Name?

    Coming up with a name for your business can be a challenge—especially when you need to match the name-branding to a domain you can get. If you’re promoting a website and trying to do any kind of branding you should not consider using anything other than a .COM.

    The problem with domain types other than dot-coms is that, in general, people are going to go to the dot-com first. They won’t remember that you’re the other “Flowers To Go” —they’ll just go to your competitor’s website. Basically, if you don’t get the dot-com you’ll be driving traffic to your competitor on your dime.

    You might want to call your flower store “Flowers To Go” but if you tried to get the dot-com you’d be paying through the nose for it if it were even for sale.

    Ugh.

    What’s the SOLUTION then?

    Well, you need to be a little creative to get an available .COM nobody else is squatting on and only willing to sell for a fortune. You’ll have to find a way to make an available .COM memorable.

    The store name doesn’t have to be identical to the URL but there should be a memorable and sense-making connection between them. If you think in terms of how you can connect the two at the beginning you’ll be much better off in the end.

    Don’t Get Cute

    In terms of coming up with a name for the business, going cute is usually a dumb idea. Lots of pet grooming businesses, nail salons, and hair studios have stupid-cute names, but I challenge you to find any business with a cutesy name that’s really grown. ‘Nuff said."
    There's more to that article (straplines, memes, and so on) at The Ultimate Formula For Creating An Instantly Memorable Business Name and How To Create The Most Effective Slogan For Powerful Advertising Results « Breakthrough Marketing with Loren Woirhaye
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