What About Writing for Specific Crowds?
I was just reading Travis Sago's method about evaluating niche profitability and it reminded me again that there seem to be a lot of marketers out there that have no problem picking some obscure group of people and then marketing to them. But how in the world could you pick some niche you have no interest in and know nothing about, like say, people who own yachts, and write all about it, (granted you found products that would interest these people and you could compete using good keywords)?
I know some people just hire article writing out but for me it's too big of a leap to justify doing that until I've at least made a little progress first. I mean, I don't know how people claim to be able to just find these groups of people to market to, and then they set up a site featuring all kinds of content when they had to either do a ton of research themselves, or else hire someone else (the article writer) to do it for them. In any case, this would seem to be very time consuming. Not to mention the fact that if the research was done on the internet, you'd be just basically rewriting other info you found, and not really adding anything useful.
Also, I'm thinking about the time frame it would take to go from finding a group of people, to matching a product to them, to finding out if you could compete on a keyword basis, to doing the research, setting up the site, writing and everything. You could easily get to the end of that process maybe a couple months later only to find that there's no way to make money with that interest group, and then you'd just have to rinse and repeat.
So is there something I might be missing about this process? I've set up some sites in the past, but that was before I came across this method. I understand this stuff in theory, I'm just trying to find out if it would even be practical for me to attempt. Also, I know there's no easy way. I've been at IM off and on for 5 years now.
Publish Coloring Books for Profit (WSOTD 7-30-2015)