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"Online Advertising Growth Slowed" - LA Times

by Steve Iser
5 replies
Online advertising growth slows - Los Angeles Times

What's your take?

Ways to take advantage of this?

Etc etc.

My quick perspective is maybe media companies just
realize they suck at advertising. Who knows really - too many variables.

Especially when tons of people still spend crap loads on this whole
Brand Advertising thing with social sites (not that I have anything against it, just
not the most measurable in specifics), that it's almost comical.

Kinda like when you see someone on Digg bad-mouthing a Ford car and
because the advertiser runs contextual it's like OMG OK HERES OUR FORD
ADVERTISING - HAVE AT YOU!

Anyway, on a tangent - so what's your take?

Steve
#times
  • Profile picture of the author Jason Fladlien
    I found this part of the article to be the most comical:


    "The old model of advertising -- you create something and buy the space to put it in -- just isn't working," said Fredrik Carlstrom, CEO of Great Works America, a digital agency.


    -Jason
    Signature

    Co-creator of WP Twin. Perhaps the most expensive yet most reliable wordress cloning tool on the market. We've definitely been used more successfully than all other options :)

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    • Profile picture of the author Fabian Tan
      Interesting article. I think that's only natural.

      When people and companies have less money to spend, they will cut costs in all ways, including advertising.

      So-called dwindling companies like Starbucks and Yahoo especially.

      Fabian
      Signature
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      • Profile picture of the author myob
        The big advertising portals are hurting perhaps because now there are so many "niche" advertising sources. My online advertising income is actually growing better than ever before. Also Google Adsense seems to not have been affected.
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        • Profile picture of the author JohnMcCabe
          I'm surprised this is actually considered news.

          Trackable search marketing is teaching advertisers that they have alternatives to image advertising. So they're throwing less money at bop-the-gopher ads and more at what they can see is working.

          I'm even finding that the banners I do see - and click on - are a more traditional two-step direct response technique...

          Click the banner > Print a coupon (with tracking code) > Redeem coupon

          Simple, and far more effective (on me, at least) than impression/branding type ads.
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  • Profile picture of the author chriswight
    Originally Posted by Steve Iser View Post

    My quick perspective is maybe media companies just
    realize they suck at advertising. Who knows really - too many variables.

    Especially when tons of people still spend crap loads on this whole
    Brand Advertising thing with social sites (not that I have anything against it, just
    not the most measurable in specifics), that it's almost comical.
    Steve
    What big media companies suck at advertising?

    What about brand marketing isn't measurable? Especially online?

    I assure you, the analytics these company capture are amazing. We used to do a huge branding drop and then measure the lift in search traffic on related terms. A decent brand promotion, on average, produces a 15% lift in search traffic.
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