13 {{ upvoteCount | shortNum }}
13 {{ upvoteCount | shortNum }}

I Know About Market Saturation But...

by scrofford
11 replies
I know someone who has come up with a great diet system and they want to try and sell it online in the weight loss market. I understand that it's a huge, saturated market, but if you have your own product is it worth their time? Thanks for your answers in advance!
#market #saturation
  • Profile picture of the author Avesel
    Impossible to say just from that. Someone said that a "mature market" is anything that is growing slower than the current growth on the economy, so see if you can find reliable data on that.
    A better but less scientific approach: try to convince an imaginary investor to invest in the product. What would you say?
    Also, are you going for outside financing? You might want to consider that to differentiate yourself. Of course I know the wisdom is that MOST businesses DO NOT get investor money successfully, but keep in mind that 1) MOST business don't even employ a single employer and 2) MOST businesses are not exactly that interesting and maybe even 3) MANY (I won't say most) entrepreneurs are lazy (following from the notion that most employees are lazy).
    So all in all, it's impossible for anyone to deduce an accurate green or red light from the information given .
    {{ DiscussionBoard.errors[3461086].message }}
    • Profile picture of the author scrofford
      Originally Posted by Avesel View Post

      Impossible to say just from that. Someone said that a "mature market" is anything that is growing slower than the current growth on the economy, so see if you can find reliable data on that.
      A better but less scientific approach: try to convince an imaginary investor to invest in the product. What would you say?
      Also, are you going for outside financing? You might want to consider that to differentiate yourself. Of course I know the wisdom is that MOST businesses get investor money successfully, but keep in mind that 1) MOST business don't even employ a single employer and 2) MOST businesses are not exactly that interesting and maybe even 3) MANY (I won't say most) entrepreneurs are lazy (following from the notion that most employees are lazy).
      So all in all, it's impossible for anyone to deduce an accurate green or red light from the information given .
      Well if why would they need an investor to create a digital product? I don't think you understood the question, or you don't know the weight loss market.

      I'm just trying to get a feel from people already working in this market or who know something about this market.
      {{ DiscussionBoard.errors[3461123].message }}
      • Profile picture of the author Avesel
        Originally Posted by scrofford View Post

        Well if why would they need an investor to create a digital product? I don't think you understood the question, or you don't know the weight loss market.

        I'm just trying to get a feel from people already working in this market or who know something about this market.
        1) I made a typo: most "don't" and thanks to your quoting I can't get rid of it .
        2) I didn't say (or didn't intend to say) you need an investor, I said you might want to think about it. You didn't seem to (and to be fair it may not be your fault fully) understand my respond either.
        3) Regardless, best of fortunes in whatever you try.
        {{ DiscussionBoard.errors[3495100].message }}
    • Profile picture of the author Michael Shook
      It is easier in a big market like that if you have a hook. I would even go so far to say that it is a necessary thing. Something that will appeal to a unique subset of the weight loss market as opposed to the whole spectrum of folks who want to lose weight.

      There is plenty of opportunity within this market and now people are used to searching for and finding information about weight loss on the internet. But deciding on what the USP and who the USP is going to be aimed at are crucial to figure out first.

      The product does not even have to be produced for that target market subset, but the marketing does have to be aimed at that group. That will help a lot.
      Signature


      {{ DiscussionBoard.errors[3461128].message }}
      • Profile picture of the author scrofford
        Originally Posted by JMichaelZ View Post

        It is easier in a big market like that if you have a hook. I would even go so far to say that it is a necessary thing. Something that will appeal to a unique subset of the weight loss market as opposed to the whole spectrum of folks who want to lose weight.

        There is plenty of opportunity within this market and now people are used to searching for and finding information about weight loss on the internet. But deciding on what the USP and who the USP is going to be aimed at are crucial to figure out first.

        The product does not even have to be produced for that target market subset, but the marketing does have to be aimed at that group. That will help a lot.
        Thanks for your input! Yeah I agree with you...A big hook or USP is really needed for this. It's just as important as the product itself.
        {{ DiscussionBoard.errors[3461235].message }}
        • Profile picture of the author hugofortin
          Hi,

          I think it might be possible to enter this market. If you know it enough and if you see there something that can be improve or change in this market, why don't you invent it.

          There is no such thing as saturated market. There always something better that can be improve or change.

          bye

          Hugo
          Signature

          Are you FRUSTRATED because you have no LEADS for your MLM company? Don't make any MONEY from your MLM company? If you have answered YES to these questions, please visit my blog for advices on how to have leads and make money in this Industry.
          http://hugofortin.com/

          {{ DiscussionBoard.errors[3461262].message }}
          • Profile picture of the author packerfan
            I just want to know if this great "diet system" has anything to do with eating less and exercising more, or some combination of those two things.

            To answer your question instead of being an a$$

            A big, saturated, thriving market is a great place to be. People seem to think competition is bad. The opposite is true. Lots of competition means lots of hungry buyers. The challenge is the cost of entry is usually higher, so you may need more money than you would in a market with no competition.

            Good luck!
            Signature

            Nothing to see here

            {{ DiscussionBoard.errors[3461383].message }}
  • Profile picture of the author Loren Woirhaye
    There's definitely opportunity for a product with slam-bang copy.

    The reason is because most people who buy weight loss stuff
    keep on buying... and never lose much weight. Just because
    they've bought dozens of other books won't preclude people
    in the sweet spot of the market from buying yours. But be
    assured that your message must stir up hope.
    Signature
    {{ DiscussionBoard.errors[3461439].message }}
    • Profile picture of the author scrofford
      Originally Posted by Loren Woirhaye View Post

      There's definitely opportunity for a product with slam-bang copy.

      The reason is because most people who buy weight loss stuff
      keep on buying... and never lose much weight. Just because
      they've bought dozens of other books won't preclude people
      in the sweet spot of the market from buying yours. But be
      assured that your message must stir up hope.
      Hey Loren, yeah as a matter of fact most of the weight loss pills and powders along with books etc are geared to helping you NOT lose any weight because if people did, the companies would go out of business. I think that's really sad and wrong...when money is more of a motivator than people's health.

      Although people want a quick fix also, and if they buy a book, even a good book on weight loss, the companies are betting that the people won't stick with it and try something else.
      {{ DiscussionBoard.errors[3461696].message }}
  • Profile picture of the author Loren Woirhaye
    It doesn't matter if the weight loss product works or not -
    statistically speaking 90% or more of people who buy won't
    use it as directed or won't use it at all. Sure, the direct
    marketing industry knows this is true, but they don't have to
    put out products that don't work to make money selling
    weight loss stuff. The market is a revolving door - there
    are a lot of weight loss plans that work great if followed. The
    problem is the people who want to lose weight don't stick
    to the plan and permanently change their habits.

    I wouldn't recommend believing that because your product
    "works" it deserves to succeed in the marketplace.

    It may or may not sell well, depending on a lot of factors, many
    beyond your control, but don't expect to measure its success
    by the percentage of buyers who succeed in losing weight with it.
    If 10% actually use the product as directed, consider it a raging
    success in terms of user compliance.
    Signature
    {{ DiscussionBoard.errors[3461911].message }}
  • Profile picture of the author Dash Evra
    There is still plenty of room for new players to enter the weight loss niche. Your success will depend on what angle you go at it.

    The hardest way to do it might be the traditional keyword research + SEO tactic. I don't know about you, but I spend a good amount of time doing keyword research on that niche and I only found 2 or 3 promising keywords that I would be able to rank in top 10 for.

    How about you build a list instead? Yes, it might cost a good chunk of money to get to a significant amount of targeted subscribers, but I am sure you'll break even if do e-mail marketing right and if the customers believe the product is as good as you say.
    {{ DiscussionBoard.errors[3495164].message }}

Trending Topics