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Quick question about solo email ads

by sirtom
9 replies
Hey all,

So here's the question:

When you run solo email ads with other people's lists, do you promote free content via squeeze page, or do you promote an actual product and send them to an offer page? (Customized for the product owner or otherwise)

Just wondering, from people that have ran them both ways.

Thanks!

-Tom
#ads #email #question #quick #solo
  • Profile picture of the author johnny_h
    Squeeze page for free content > paid product upsell on the backend
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  • Profile picture of the author ThelemaqueTip
    Def send them do your own Squeeze page first-- so you could build your list
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    • Profile picture of the author sirtom
      Yeah, I normally drive it all to a squeeze page.. I was windering what people's results were sending the traffic to an offer instead.

      Has anyone tried that? Even customizing the sales letter for the owners list?
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      • Profile picture of the author hotlinkz
        Originally Posted by sirtom View Post

        Yeah, I normally drive it all to a squeeze page.. I was windering what people's results were sending the traffic to an offer instead.

        Has anyone tried that? Even customizing the sales letter for the owners list?
        Squeeze/landing pages are the default method for solo ads. Sending visitor traffic directly to a "pay offer" may get you a few impulse sales, but it will not equal up to the value of the list that can be created.

        I stopped sending solo ad visitors to "pay offers" back in 1999. Even though it was easier to make direct sales then - it was far more profitable to build a list.

        Best of luck...

        Calvin
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        • Profile picture of the author myob
          For almost every niche (non-IM) I send them to a hard-hitting sales page with a nominally priced offer (under $20). This gets a sharply reduced rate of leads, but quite effectively squeezes out all the free loaders.
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  • Profile picture of the author Michael Lee
    If paying for solo emails, definitely use a squeeze page so you can build subscribers once and promote to them repeatedly without having to pay for the same solo ad again.

    Sending traffic to a sales page would definitely produce more one-time sales than sending to a squeeze page; but if you're after long-term results, a squeeze page is the way to go.
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  • Profile picture of the author CraigRC
    Always squeeze page. In fact there are VERY few times when "squeeze page" is not the correct answer to the question "where should I send clicks".

    Capture the email, throw it into a well-written autoresponder funnel that provides great quality and content and then ask for the sale by pushing a mix of your own products and related affiliate products.

    Pretty easy.
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    • Profile picture of the author Phil Ainsworth
      Once AGAIN, I'm going against the grain.

      (yeah, I know, mummy always told me to play nicely with the other children and I never listened :-) )

      You'll probably find that MOST solo ad providers wont do a paid mailing anyway, but if you can get someone to do so, then here's the best way of doing it, IMHO ...

      Send traffic to YOUR offer, NOT an affiliate one.
      Make it a KILLER offer, ie really GOOD content, but really cheap price (under $20, preferable under $10)
      Have an exit pop-up offering a freebie to people as they leave.
      Refer to the solo ad provider in the sales copy ("So, your friend John Smith etc...)

      Have upsells and back-end sales in place to montetise it as best as possible.

      Yes you will not capture as many leads but you will be getting proven buyers in your funnel, and IMHO buyers are worth A LOT more than prospects.

      Hope this helps :-)

      Phil Ainsworth
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  • Profile picture of the author Ash R
    I suggest building a list via squeeze page. You can send them to the great offer after that, including the solo ad provider's info in the sales page eg "your friend so and so recommends this highly".. and then get your list of buyers.

    Buyers' lists are more valuable, but don't negate the value of a list of freebie seekers either. You have a larger list you can try to warm up, you can do mail swaps, you can even run solo ads yourself.
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    Don't sweat the small stuff :)
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