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Which is better - Buying/Renting Target Email List of PPC?

by junobeach
2 replies
So I am just ready to launch my first offer. I did everything myself, copy, eBook, offer, website, setup email autoresponders etc...

I decided to lead with a Free eBook then have Autoresponders sent out over a few days with soft sells to the main $19.99 product. Everything is already setup, literally just need to push traffic.

My question is should I try and build a strong PPC Campaign (which I don't have much experience) or look for targeted email lists. My audience is people who are looking for jobs or looking to switch jobs.

There are quite a few vendors out there who have large email DB's, but are also targeted to my audience. Considering my budget is relatively low for marketing, what would be the best direction here?

Thanks!
#buying or renting #email #list #ppc #target
  • Profile picture of the author lassitermarketing
    Have you tested your offer yet to get your conversion #'s? I would test it on PPC first then roll out an email buy. Also, a $20 back end won't support much of an ad spend. Maybe go old school with ezine ads to test your offer and create a bigger backend/upsell.
    Signature

    Susan Lassiter-Lyons
    http://www.LassiterMarketing.com
    Have fun. Create value.

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  • Profile picture of the author junobeach
    I guess testing is truly the best answer here. Not always the easiest, but definitely tried and true
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